20 years ago this week (on 31 March 2004 at 8pm Lisbon time), Portugal’s public broadcaster RTP underwent the biggest corporate rebrand of its history.
It unified the identity of most of its TV channels with a similar logo (made of rectangles with rounded corners) and the company’s headquarters moved to a huge building in Cabo Ruivo, Lisbon (where it remains to this day).
RTP’s TV and radio services were now operating from the same facility. In visual terms, the branding (devised by the Brandia agency) looked elegant and cold. Here’s a portfolio with dozens of pictures of the new building, logo and examples of the designs:
When it comes to news, most bulletins were broadcast from a big newsroom set (then considered one of the largest in Europe), while maintaining another news studio in Porto (northern Portugal). The music (created by Veiguinha and Afonso) was very somber (and a bit dancy too!).
