After first being rumoured in February and reportedly delayed in July, French public broadcasters France Bleu (radio) and France 3 (TV) introduced a common brand for their regional and local programming, ici (here), two weeks ago. The name has been used in relaunching the latter’s news bulletins, 12/13 and 19/20, a year ago, as well as the joint breakfast show between the two.
These are the ICI regional idents on France 3, except the first generic one: According to the Lenodal forum, it was seen in the Rhône-Alpes region. Per the forumers there, upon launch, some regions didn’t take the branding and opted for the existing France 3 ones too. The DOG animated the same way from France 3 to ICI.
On the radio side, this is France Bleu’s announcement on the name change. Compared to the mixed use of France 3/ici on TV, they’ll entirely go by the new name by 2025.
France 3 workers feared that the longstanding FR3 name would eventually disappear and organized a strike on the relaunch day (4/11). France Bleu union found the rename pointless, but has yet to mobilize its members.
https://www.snrt-cgt-ftv.org/liste-communiques/1335-la-tele-regionale-en-aura-cest-pas-ici-cest-pas-ailleurs
Latina Televisión in Peru introduced a new identity, where the green and yellow palette from the 90s returns after a decade.
The new package, done by Lima-based Fahrenheit DDB, brand consultancy After and Latina’s in-house team, is a nod to traditional TV and the new portrait video format, and presents the broadcaster as a positive addition to viewers’ daily lives.
The programme break bumper utilizes the horizontal block of the L:
The L symbol, introduced in 2014 as part of a on-screen relaunch from Frecuencia Latina to just Latina, has undergone several changes in recent years, with the latest being in 2022.