In Spain, Atresmedia’s LaSexta has a new graphics package and updated the logo for its 18th birthday. The identity was done in-house, and featured the numeral in 6 other patterns. In their own words:
Atresmedia’s Image and Creativity team has developed a new graphic identity system that dresses the continuity of the channel on broadcast. The main element of this new animation system is the polymorphic logo, which offers up to 6 variations of the brand, to give the channel greater character and expressiveness.
This new element enters the game as a key piece of communication with the viewer: it plays with him, guides him, surprises him, welcomes him to a new world… It is the guiding thread of the new graphic universe of laSexta as it adopts multiple roles: from being the channel’s logo, to acting as a navigation selector, becoming an interactive element and even offering its variety of forms to create transitions and animations in the graphic and product pieces.
This Tweet is a showreel of the new identity, largely focused on the promo styles:
https://twitter.com/i/status/1787809846621814908
A celebratory ident/break bumper, with their slogan 18 Years… and we’re still very green:
And another one that utilizes the pattern. They also have one that says “We’ll be back in 7 minutes”:
After buying the OCS group of premium movies channels from Orange for a year, Canal+ in France is to merge the brand with their Ciné+ channels on July 3, with a new lineup on the former’s 6 channels:
OCS, infinitely cinema, resolutely series: New films on television and premium series.
Ciné+Frisson, cinema sensations: Blockbusters, thrillers, horror and the big, unmissable franchises.
Ciné+Émotion, passionate about cinema: Remarkable destinies, great passions and unforgettable romantic comedies.
Ciné+Family, the cinema that brings together: Great family stories, popular comedies, and animated and adventure films.
Ciné+Festival, indie cinema: Arthouse, independent and iconoclastic films, major names in world cinema and the discovery of tomorrow’s talents.
Ciné+Classic, legendary cinema: Cult films of French, American and European cinema, from the 1930s to the 1990s.
(Translated from Canal+ annonce une nouvelle offre cinéma-séries avec OCS - Les Numériques)
Ciné+Premier is to be the ‘new’ OCS, while the overarching on-demand service would be, creatively, Ciné+OCS. The current OCS channels would most likely close down.
Canal+ also showed how the new channels would look like on Twitter:
https://twitter.com/canalplusgroupe/status/1790653536893636907