Two more French rebrands this month, in a year that’s already had a lot of them — thanks in large part to the big TNT realignment and the launches and closures of several channels as a result.
On 1 October, Chérie 25, NRJ Group’s last remaining TNT channel after the closure of NRJ 12, rebranded to RMC Life after being purchased by RMC BFM. It remains on channel 25, neatly complementing RMC Story (23) and RMC Découverte (24), and those channels are also expected to rebrand shortly.
And on 6 October, the global Francophone channel TV5Monde introduced a new visual identity, using the very same IBM Plex Sans font that you’re reading now! The previous one wasn’t that long ago, in December 2021, and the new logo retains the vertical positioning of TV5 above Monde. However, everything else has changed about the logo and graphics, except for the iconic and instantly recognisable 5 that retains the channel’s legacy.
As ever so often, Lenodal has a full-fledged article that dives deep into the hows and whys of the rebrand, positioning TV5Monde as a channel for the global Francophonie with colours for every region of the world (Maghreb-Orient, Afrique, Asie, etc.). While all global TV feeds use flat colours, the TV5Monde+ streaming platform uses a gradient instead, presumably to integrate all of the content that TV5Monde as a service offers.
As with so many rebrands in 2025, Gédéon was involved with the rebrand of TV5Monde. The agency has done some stellar work this year, including the launches of both T18 and Novo19 in France, as well as Antena 3 — both the channel graphics and the futuristic news rebrand for Antena 3 Noticias — in neighbouring Spain.
Sadly, in spite of all the rebrands in French TV recently, the TF1 group has largely remained silent. TMC, for one, could do with a rebrand — it’s been 9 years since the last one!
Edit: WestKnight has already covered TV5Monde in the International News thread, but I felt it would be pertinent to include it here as well, since it goes beyond news.