This series is being filmed at Westmead Hospital in Western Sydney from July - August 2019.
The show will air before the end of this year, as mentioned in a promo aired tonight during Australian Survivor finale.
Interesting. I thought for sure TARA would be on Tuesday’s as well as Monday’s. Unless this is on at 8:30?
No promo for the past month or so, then suddenly a new one popped up tonight with the premiere date.
I think this will be on 8.30, and the date is chosen so it potentially follows the grand final of The Masked Singer.
One Born Every Minute Australia Due On Tuesday
22 October At 8.30pm.
Australia, breathe in that fresh baby smell. 10’s new factual series One Born Every Minute Australia , is due on Tuesday, 22 October at 8.30pm.
This gripping fly-on-a-wall series takes a tender and intimate look at the hustle and bustle of the Birth Unit inside Sydney’s Westmead Hospital, following the journey of expectant mothers, their families and the midwives.
From the reception desk to the operating theatre, each of the glorious and unpredictable moments of child birth are captured via 60 remote operated cameras that record 24/7, ensuring nothing about the experience is missed.
These life changing moments are like no other: raw, real and incredibly emotional. The human drama of One Born Every Minute Australia will have you holding your breath, reaching for the tissues and feeling all the amazing feels that can only come from witnessing new life come into the world.
Created by Dragonfly, part of Endemol Shine UK, this award-winning documentary series has now been adapted in 10 markets including France, Denmark, Czech Republic and Israel. One Born Every Minute Australia is made by Endemol Shine Australia and distributed globally by Endemol Shine International.
Good timeslot for it but I do feel its come very quickly without much promotion.
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Indeed, probably accelerated due to the sharp (but not unexpected) drop-off in audience for BH90210.
There are only 6 episodes of 90210.
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10 are doing it AGAIN!
A great show that has so much potential - rushed to Air with no marketing campaign
It’s 2019 - viewing numbers on TV are so low. 10s are the lowest. 10’s under 50s are on netflix, Apple, catch up. Instagram, Foxtel, Stan and anywhere but 10
You can’t run 2-3 weeks of promos on TV and launch a show.
There needs to be MINIMUM a 2 month 360 marketing campaign with buys across online, digital, radio. Foxtel, outdoor. Local radio, New tie ins. 2 months of cross promo features on studio 10, news, the project. Magazine coverage. Woman’s online blog buys.
There is no marketing strategy at 10
They have no leadership in marketing. No multi platform strategy. They do this with almost every show
If you have money to make an amazing new quality show, you have money for a 360 marketing campaign. If you don’t, cut the series by one episode
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Jane Hall will narrate the show.
She also posted on her Instagram yesterday.
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Sad news out of tonight’s episode.