Marks schooled V’landys when negotiating 9’s NRL TV rights deal
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Maybe should have said “I know 10-15 years ago The Age was widely stocked…”
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Marks was also the one who primarily orchestrated the Aussie Open coup back in early 2018 along with the executive he ended up in a relationship with, along with a few others still there like Tom Malone (then HoS now radio head), Rachel Launders (GC) and Michael Healy (TV boss) and chairman Costello in his early days. Where they’d carefully planned, crunched all the ratings data and financial numbers, had high level secret meetings in NSW forest retreats and pounced after Seven’s exclusive window lapsed. All very much like again with the Olympics, only a new CEO in Sneesby and a couple of other changes such as Brent Williams now HoS and also Karl was reportedly involved and this spanned 12 months including a visit to IOC HQ.
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Given the references to Seven properties in the quotes I’d assume they’ll go with Seven (who would put them on a multichannel anyway…)
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I kinda want 10 to get them but they’d also put them on a multichannel.
At least 7 will supposedly have a full team of commentators that will be signed to the network but can’t work on 9’s coverage.
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Seven would surely only be interested in Brisbane 2032, considering especially Paris will largely be when we are all sleeping. If able-bodied Olympics only does say 600k metro for Nine (and that’s probably very generous for a 2024 terrestrial broadcast out of time zone environment), then Paralympics (presuming it’ll be on a multi-channel again) will probably struggle for 100k! These figures are poorly guessed, but I was just trying to paint a commercial picture. I’m sure Nine at heart would love to showcase our Paralympians, but they’re a big local media company after all.
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The pressure should be on Seven as much as Nine. Just as it might not be a good luck to pick up the Olympic rights but not the Paralympics it also isn’t great to dump the Paralympics just because you drop the Olympics.
In the context of diversity and inclusion, its pretty astonishing that you would not pick up the Paralympics as well as the Olympics. How do spin that?
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They’re different events and weeks apart. Have also been on different networks before.
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Before yes, when it was more acceptable to exlude. You should not do one without the other. Not in 2024.
Wouldn’t it be better if its seen as its own event? Isn’t it less inclusive for it to be bundled in with the Olympics? Doesn’t it then become token?
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They’re different events.
Without wanting to come across as demeaning, the Paralympics are not the Olympics. They’re a great celebration of overcoming adversity and the athletes are very talented but they’re not the Olympics.
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It also has to stack up commercially and as unfortunate and unfair as it is, I can’t see the Paralympics being massive revenue streams. They would run at even more of a loss I’d imagine.
You can’t go for a sport just because you feel bad … it has to make commercial sense for the network.
If anything they should be on ABC or SBS in my opinion as ABC at least can justify the loss as they aren’t a commercial network.
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The rights price reflects the commercial value though - in the UK they’re probably less than a tenth of the cost, but get more than a tenth of the Olympic audience - so can actually be more lucrative.
Agree ABC shouldn’t be ignored from this conversation having carried the games for so long before Seven decided to take an interest and I suspect 2024 at least may end up there. I do think 2032 at least though will end up back on a commercial network.
Not really no. Events like Aus Open and Comm Games, everyone plays at the same time.
That should be the case with the olympics too - but granted it would probably make it a 3 week event. It means you’d bring an olympic size audience to paralympians - that can only be a good thing.
As for the rights to it, thats a different story. There’s no reason why nine should not make the same committment to both events. Not taking the rights actually accentuates the differences.
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Look at the coverage the Wheelchair Tennis events get at the Grand Slams though - it’s very much an after thought. Granted in their case it’s more exposure than any wheelchair only event but scrappng the dedicated event that is established in it’s own right more than ever now would be very much a downgrade for the Paralympics.
No tape delay next year when the Olympics are on NBC. About time the US steps into the 21st century regarding Olympic coverage.
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From Nine:
Nine and Paralympics Australia have today announced that Nine Entertainment Co. (Nine) has secured the exclusive free and subscription audio-visual and audio rights to the Paris 2024 Paralympic Games.
- Nine to bring the Paris 2024 Paralympic Games to Australian audiences.
- Every moment will be delivered exclusively across broadcast and streaming in video, with content available across all of Nine’s platforms
- Deal complements Nine’s role as Australia’s official Olympic Network – in addition to ten year deal with IOC – providing an unrivalled platform for growth in 9Now and Stan.
The historic deal with Paralympics Australia places Nine at the forefront of Australian Paralympic sport coverage as Australia’s official Paralympic Network, after recently being awarded exclusive audio-visual rights, and non-exclusive audio rights to the Summer and Winter Olympic Games from 2024-2032 by the IOC.
The Paris 2024 Paralympic Games rights also complement Nine’s recently renewed partnerships with the NRL, Rugby Australia, and Tennis Australia, at a time when live sport continues to demonstrate its ability to drive strong growth in streaming audiences and strength in free-to-air TV consumption.
Nine CEO, Mike Sneesby, said: “It is a privilege to be able to bring the Paralympic Games of Paris 2024 to Australia. We look forward to building our relationship with Paralympics Australia and ensuring the Paris 2024 Paralympic Games are accessible across more platforms than ever before.”
CEO of Paralympics Australia, Catherine Clark, said: “Once you experience Paralympic sport it leaves a permanent impression on you. Through this extraordinary new partnership with Nine we have the opportunity to showcase Para-sport and tell the extraordinary stories of our athletes and our movement to more Australians than ever before.”
In addition to free-to-air and streaming coverage across the 9Network, 9Now and Stan, Nine will bring unparalleled images and sounds of the Paralympic Games of Paris 2024 to audiences, broadcasting key moments across its talk radio stations, 2GB Sydney, 3AW Melbourne, 6PR Perth and 4BC Brisbane, and full coverage published across Nine’s suite of print and online publishing platforms, including The Sydney Morning Herald, The Age, Brisbane Times, WAtoday, The Australian Financial Review, and nine.com.au.
Harnessing the power of Nine’s diverse streaming, television, audio and digital platforms, Australian audiences will be able to log on and tune in anywhere, anytime, and on any device to get the very latest Paralympic Games news and coverage.
From Paralympics Australia:
Nine Seals Exclusive Rights For Paris 2024 Paralympic Games
Nine and Paralympics Australia have today announced that Nine Entertainment Co. (Nine) has secured the exclusive free and subscription audio-visual and audio rights to the Paris 2024 Paralympic Games.
The historic deal with Paralympics Australia places Nine at the forefront of Australian Paralympic sport coverage as Australia’s official Paralympic Network, after recently being awarded exclusive audio-visual rights, and non-exclusive audio rights to the Summer and Winter Olympic Games from 2024-2032 by the IOC.
The Paris 2024 Paralympic Games rights also complement Nine’s recently renewed partnerships with the NRL, Rugby Australia, and Tennis Australia, at a time when live sport continues to demonstrate its ability to drive strong growth in streaming audiences and strength in free-to-air TV consumption.
Nine CEO, Mike Sneesby, said: “It is a privilege to be able to bring the Paralympic Games of Paris 2024 to Australia. We look forward to building our relationship with Paralympics Australia and ensuring the Paris 2024 Paralympic Games are accessible across more platforms than ever before.”
CEO of Paralympics Australia, Catherine Clark, said: “Once you experience Paralympic sport it leaves a permanent impression on you. Through this extraordinary new partnership with Nine we have the opportunity to showcase Para-sport and tell the extraordinary stories of our athletes and our movement to more Australians than ever before.”
In addition to free-to-air and streaming coverage across the 9Network, 9Now and Stan, Nine will bring unparalleled images and sounds of the Paralympic Games of Paris 2024 to audiences, broadcasting key moments across its talk radio stations, 2GB Sydney, 3AW Melbourne, 6PR Perth and 4BC Brisbane, and full coverage published across Nine’s suite of print and online publishing platforms: The Sydney Morning Herald, The Age, Brisbane Times, WAtoday, The Australian Financial Review, and nine.com.au.
Harnessing the power of Nine’s diverse streaming, television, audio and digital platforms, Australian audiences will be able to log on and tune in anywhere, anytime, and on any device to get the very latest Paralympic Games news and coverage.
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