As I’ve mentioned on Media Spy previously, TV2 (now TVNZ 2) made its debut at 1pm on the afternoon of Monday 30 June 1975 with the airing of Search for Tomorrow, a daytime US soap centring around Joanne Tate Vincent and the many people in her life.
When TV2 first aired viewers in Auckland and Christchurch were the only ones able to receive the signal. However, this was hampered by a faulty transmitter aerial in Christchurch limiting the broadcasting hours. Shortly after, the channel was made available in the Waikato and Bay of Plenty, with Wellington gaining access by late November.
TV2 sought to differentiate itself from other stations by constructing its identity around a ‘community approach’, a focus on regional integration, engaging directly with viewers and incorporating a Polynesian branding.
TV2’s director-general at the time, Allan Martin, said, “We’re not based on some distant European model. We’re an organisation built, made and engineered in this part of the world for our own requirements to serve the national interest.”
The channel embraced a strong local aspect, such as regional news, and its Polynesian-influenced theme music and curling koru logo were clear evidence of this. To further emphasise its community approach, it held New Zealand’s first Telethon - ‘24 Hours of Excitement and Entertainment’ - during its launch week.
Auckland and Christchurch’s TV2 Telethons had a successful history of raising funds for various charities and causes, with an estimated 1,200 people, including entertainers and presenters, donating their services free of charge. This was true to form for Telethon in 1975 which raised nearly $600,000 for the St John Ambulance Service, showcasing how generous New Zealanders were at the time.
NEWS & CURRENT AFFAIRS
Jennie Goodwin made history as the first female newsreader to feature regularly on the Auckland-based Two at Seven programme, which began by offering more regional content than TV One (now TVNZ 1).
Two at Seven was a weeknight programme aired on TV2 at 7pm which featured both national and international news as well as localised weather forecasts and regional news (including Points South in Christchurch). It began with a 10 minute section of national and international news from Auckland, followed by a commercial break. After that, Keith Bracey in Auckland and Heather Eggleton (now Heather Crofskey) in Christchurch presented the localised weather forecast, then the regional news until the programme ended at 7.30pm.
TV2 viewers in Christchurch were treated to Points South, a regional news programme fronted by Bryan Allpress (above) on weeknights and Alan Gaskell on weekends. The weekend editions of Points South, however, were branded as The South on Saturday and The South on Sunday respectively.
Tom Bradley and Sam Gardiner served as co-anchors for News at Ten, TV2’s late news bulletin with a focus on current affairs. Showing every weeknight at 10pm, News at Ten mirrored the format of Britain’s ITN by giving an organised summary of the day’s news and providing thorough explanations for major stories. The bulletin was segmented into two parts - the first part devoted to important news and the second part consisting mainly of magazine-style items.
Under Australian Ted Morrisby, the documentary-style current affairs programme, Encounter, was created after the prospect of bringing back NZBC veterans Austin Mitchell and Linda McDougall had been abandoned. Nevertheless, Tom Finlayson was brought back from Australia and made a noteworthy input to TV2 news, factual programmes and drama throughout the network’s period as a separate entity.
ENTERTAINMENT
TV2 maximised its limited studio facilities in Auckland and Christchurch (including the Civic Teletheatre) to produce such light entertainment shows like Opportunity Knocks, The Goodtime Show, Norman, Ray Columbus Presents…, Concentration, Personality Squares, Beat the Clock and Sing as the newly built Avalon Television Studios in Wellington were solely for TV One.
Meantime, Kevan Moore, TV2’s director of programming at the time, was under fire for airing a lineup of ‘cops, pops and parlour games’ in an effort to emulate Sydney’s commercial stations (e.g. ATN7, TCN9, TEN10). Allan Martin, however, defended Moore in light of the need for survival and to create new sources of revenue.
Both TV One and TV2, at the same time, had a vow to produce local dramas, unlike the NZBC. As an example TV2 had its own series, known as A Going Concern, which followed the daily duties of the staff at an Auckland plastics factory.
Without further ado, here are the features promoting the launch of TV2 in Christchurch in 1975.
All images courtesy of The Press and the National Library of New Zealand, digitised in partnership with Christchurch City Libraries.