NBL promoting
It is interesting that the NRL would allow a rival sports league to promote its competition at half time during its Grand Final telecast. I know Pippen was on the AFL Grand Final broadcast too, but at least that was a few hours before the actual game. Nine could have used that half time slot for analysis of the actual game.
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They would have been paid to.
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I don’t think the NBL is really a rival as such, it’s got a much smaller profile in Australia than the NRL has.
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Interesting he appeared on both Seven’s AFL GF day coverage and Nine’s NRL GF, was it a publicity push from NBL/NBA rather than the other two codes coincidentally requesting him because he happened to be available?
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THRILLING 2023 NRL PREMIERSHIP DECIDER BREAKS GRAND FINAL STREAMING RECORDS
NRL GRAND FINAL REACHES 4.6 MILLION
NRL 2023 SEASON VIEWERSHIP UP YEAR ON YEAR ON NINE
MOST WATCHED NRLW GRAND FINAL IN HISTORY
MOST WATCHED GRAND FINAL IN BRISBANE SINCE 2017
The thrilling 2023 NRL Premiership decider between the Penrith Panthers and Brisbane Broncos last night on Channel 9 and 9Now has attracted a record Australian Grand Final streaming audience with 605,000 on 9Now - the largest for a rugby league game in history.
The two top teams of the 2023 season squared off in a heart-stopping Grand Final that scored a national average audience of 2.916 million viewers on Linear TV (Metro: 2.045 m / Regional: 870,000) and a Live BVOD figure of 605,000 taking the TotalTV audience to 3.521 million viewers.
The 2023 NRL Grand Final, available to stream exclusively on 9Now, registered the highest ever live streaming audience for an AFL or NRL Grand Final in Australian TV history.
Viewers flocked to 9Now, with the game attracting a record BVOD Live average audience of 605,000, up 56% year-on-year.
The 2023 NRLW Grand Final played between the Newcastle Knights and the Gold Coast Titans yesterday recorded the highest ever BVOD/streaming Audience for an NRLW game, and was up 62% on the 2022 NRLW Grand Final won by the Knights.
On Linear TV the NRLW Grand Final was also the most watched ever with 708,000, 16% more than the previous best from 2022, tuning in for a record Total TV figure of 794,000.
The game capped a season of record audiences on 9Now as the NRL continues to highlight Nine’s market-leading digital transformation, with Australians consuming NRL and NRLW across a multitude of Nine’s platforms from 9Now, WWOS.com.au, and various mastheads and audio assets.
Yesterday’s Grand Final capped off a successful 2023 NRL season overall which saw Total TV grow 3% YoY, and NRL on 9Now up +36% YoY. While the NRLW GF was up 16% on Linear TV and +62% on 9Now YoY.
“Last night’s incredible NRL Grand Final reached 4.6 million and further highlighted 9Now as the No.1 destination for big event live sport with a 56% Year on Year uplift,” said Hamish Turner, Nine’s Director of 9Now and Programming. “We have experienced fantastic year on year growth for 9Now this season as Nine continues to offer the biggest reach of any broadcaster in the country.”
“Nine’s investment in the Women’s rugby league was vindicated again yesterday with the most watched NRLW Grand Final in history on both 9Now and Linear TV tuning in for the Newcastle Knights comeback victory over the Gold Coast Titans. Congratulations to the NRL, the players and the teams on a fantastic season.”
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Subtle dig at 7plus’ live streaming figure of 441,000 for the AFL Grand Final on Saturday.
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Yes that’s what it was: a paid ad.
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There was a random performance at Half Time that wasn’t shown. They randomly cut to it and then cut away. I’m guessing that may have been them.
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Choirboys fans will be disappointed after it had been promoted on their FB page.
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Yep. Another NRL fail. lol.
A shame that shows like 100% Footy (or even The Sunday Footy Show) are finished for the year. No shows to talk about the three Grand Finals yesterday (NRL, Women’s and State Final). And to talk about the upcoming International competitions.
Nine had The AFL Footy Show yesterday to discuss the previous days Final.
Nine - the home of NRL, with no premise. While Nine has Footy Classified twice a week, and the Sunday Footy Show, and has no exclusive rights to the AFL. While Nine has 100% Footy, which has ZERO promotion in Sydney and Brisbane.
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Yeah, if Nine could get the AFL at the expense of the NRL, I think they would do that in a heartbeat.
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But likely wouldn’t have bothered if the NRL one wasn’t on (as it was; game day coverage didn’t start until 1pm). On the flipside, they may have extended Sports Sunday instead.
The flipside also exists though; 100% Footy would only be a podcast if not for the space in the northern sched left behind by the delay of Footy Classified and Nine know it. The level of fanaticism in Sydney to support that is just not to the level of Brisbane, let alone Melbourne.
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I think you’re right. There is a gap in Nine’s schedule, because of Footy Classified in the southern cities, hence why 100% Footy is there. The tv ratings for the show isn’t that hot flash either, compared to Footy Classified.
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This says a lot about the difference between the two potential audiences - NRL fans don’t seem to be that interested in a great amount of “Serious” footy talk and it bares out in what Nine (and Fox for that matter) offer.
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James Bracey has to be the best sports presenter in the country. He doesn’t have any kind of back story or history that links him to anything other than being a journo and a sports broadcaster. His skill at driving a telecast and not making it about himself if next to none.
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I think the Olympics are on Channel 9 on 29 July 2024.
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Are you sure? 
Certainly agree, a pity Nine’s team of commentators are at best, just average. In my opinion Fox Sports a far better option.
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