I’m sure that’s what a lot of people thought with tennis and cricket. Now look where we are at.
I’m surprised 10 haven’t come out and just bid what the NRL want in order to sew up the rights given 9 have been quite vocal about the differences.
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I suspect they don’t have the $$$$.
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they can afford $100m per year for Football then they should be able to afford NRL at almost that price.
wasn’t that the total value of the package across 3 years not p/y?
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Correct, plus an ownership stake.
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They don’t want the shitty simulcast deal with Fox. They want the whole shebang, for FTA, 10Play and Paramount+.
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I actually wonder how profitable the sports deals are anyway.
If done in the “right” commercial manner they are…there’s not many things like it out there with engaged fans, plus an ability to wedge product placement into the broadcast like it’s going out of fashion.
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Ten signed $40m per year for A-League plus another $30m for international rights.
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Can they ever recoup the money they spent. I think nine have constantly stated that their cricket contract was running at a loss but felt they made up for it when their ratings season shows aired. They used it as a platform to launch.
Ok, and the other 30m you mentioned?
Some rights deals do, some don’t. But people will always want to watch live, premium sport. Yeah the ratings fluctuate on a number of conditions, but it’s actually less risky than commissioning a new drama etc. And while the cricket might have run at a loss on Nine, it would have taken a small bit of creative accounting to run it profitably, I’m guessing.
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Rothfield also reporting Seven didn’t get the rights, while reporting Sam Burgess is on 7’s radar to do sports reports - he’s be right at home on 7 with his “history”.
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What’s that supposed to mean?
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If I recall correctly, it became apparent that Nine relied on games going for pretty well the 5 days without rain delays - the year that they really complained (in the lead up to the rights changing) the summer wasnt that competitive
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true - and test cricket moves much faster than it used to, so matches rarely go the five days unless interrupted (there are exceptions to the rule of course).
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The Australian reports that the NRL has scheduled a meeting with Nine’s senior executives today (Monday) where they are expected to finally signed off on a new broadcasting deal, which will run for five years and be worth as much as $600 million.
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Another dud deal but not much nine could do about it given fox involvement.
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Summary (based on the SMH article bacco linked to + an article on the WWOS website):
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Nine will pay $115 million cash per year for the rights. Additionally, they’ll provide $15 million of contra/other non-cash services.
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Nine will retain exclusive rights to State of Origin (all three games will be played on Wednesday’s from 2023) and the NRL Grand Final.
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Nine will air three additional games during the season.
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9Now will offer more than 100 hours of Nine-produced digital content.
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Nine will provide expanded coverage and reporting of the NRLW competition.
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This rights deal also encompasses radio and audio streaming rights for 2GB and 4BC. As part of this, both stations will have the exclusive rights to Sunday 4pm games. Additionally, all Broncos v Dolphins games will be available to stream in Brisbane.
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I cannot express enough how disappointed I am with this announcement. I was really hoping a new network gained the rights to bring fresh air into the NRL. I guess I was wrong…