Nova 96.9 idents constantly saying “Fresh Hits and Throwbacks” now.
Seems like Throwback Thursday and Friday Feels is extended to every day as Nova purposefully skews older now.
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I just heard that too,
Maybe Irene the music director has started today and it is Nova’s spin of Hits and Old School.
Playlist is the same with a different positioner.
BTW I prefer it to not stop hits.
Non stop hits was previously used by Kiis, Nova ripped it off them when the started using Sydney’s #1 hit music station.
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According to lava Nova 96.9 / Nova 100 and Nova 106.9 are running from the same log.
The playlists for all three stations were identical yesterday and so far today.
Nova 919 is running the Nova 937 log as they did for for most of last year.
Brisbane listeners would notice the most difference as there is none of the unique Nova 106.9 songs.
I wonder if this a temporary thing until the first survey or it will continue from now on?
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I hope Irene knocks sense into the network to run 106.9’s log into Syd/Mel.
As for Fresh Hits & Throwbacks… come on. Just make it “Non-Stop Nova” and be done with it. It works on many levels… branding & un-stealable.
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Survey 1 has not started yet, and it could be the holiday break but it looks like they are making Nova 106.9 as dull and boring as Nova 96.9 / Nova 100. I hope I am wrong.
Leading up to Xmas Nova 106.9 had their own log and were running repeat free 9-3’s
I like Non stop Nova and Non stop fresh hits.
Nova’s playlist should be a wide variety of new music with two throwbacks per hour.
There is plenty of music on triple J they could cross over and could be played on Nova so they don’t have to play the same 30 current hits and throwbacks on repeat.
Stations that do CHR well, Eagle / Snow fm,
i98 more hot AC but they play new music that does not get played on Nova.
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Both of these are the only FM music stations in their market/region and have no competition. They can do and play whatever they like and I doubt very much that there is any research done on the music they play. In metro markets, especially when there are three CHR stations and with TSL being a lot lower, they need to have narrower playlists so they can demonstrate who they are and what they do every minute of the day.
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Probably not a bad idea with Irene re-introducing Hits & Old School 2.0 to Nova.
At the end of the day, it’s not as if Sydney has a proper ‘Hits & Old School’ format station anymore.
It’d be ironic if Nova96.9 does better with this format than what 2Day did.
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Every business has snow fm on in Jindy, rare to hear Xl fm on anywhere in Jindy. I find the station has a great playlist. The music is mainly new music, and new stuff that would get played on Nova 106.9 and crossovers from Triple J and hits no older then 2000, generally 4 hours before new hits get repeated.
BTW Nova 969 has just announced a Sydney music survey on the Nova website.
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Just completed the music survey it was very long.
Rated all the overplayed songs by Pink, Shaggy, Jason Derulo, Bieber etc down to try and get them off Nova. I rated some of the lesser played songs which I liked high.
I encourage everyone who complains about the Sydney / Melbourne Nova playlist to do the survey.
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They’re still doing Friday Feels but it’s worse now. One fresh hit in half an hour and five old tracks. 
No incentive to listen to this station any more.
I’m sorry but it is a bad idea. Sydney does not have a fresh hits station any more. The Edge is the only station playing mostly me music and it’s still not a proper Sydney station.
It’s worse than 2Day now. Its like the old Mix FM. 
If this is the direction that the axed Hit Network’s Head of Music is now taking Nova then they will be a good rival for 2Day at the bottom of the ratings ladder.
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Looking at the KIIS 1065 playlist this morning. They are actually sounding fresher than Nova these days. Every second song is a fresh hit on the charts and every other song is a past hit. So sad that Nova has let KIIS become the cooler station in Sydney.
KIIS
2020-01-10 06:06:18 AEDT Regard Ride It 2m 38s 2019
2020-01-10 06:10:06 AEDT Justin Timberlake What Goes Around… Comes Around 5m 13s 2006
2020-01-10 06:13:52 AEDT Freya Ridings Castles 3m 32s 2019
2020-01-10 06:19:27 AEDT Sam Smith How Do You Sleep? 3m 22s 2019
2020-01-10 06:23:25 AEDT Calvin Harris / Rihanna This Is What You Came For 3m 42s 2016
2020-01-10 06:27:27 AEDT Alicia Keys Underdog — —
2020-01-10 06:36:37 AEDT Shawn Mendes If I Can’t Have You 3m 11s 2019
2020-01-10 06:40:31 AEDT Britney Spears Stronger 3m 23s 2000
2020-01-10 06:44:11 AEDT Justin Bieber Yummy — —
2020-01-10 06:49:57 AEDT Zedd / Maren Morris / Grey The Middle 3m 5s 2018
2020-01-10 06:53:40 AEDT Maroon 5 Memories 3m 9s 2019
2020-01-10 06:55:40 AEDT Taylor Swift Blank Space 3m 52s 2014
2020-01-10 07:05:09 AEDT Sam Feldt / Rani Post Malone 2m 54s 2019
2020-01-10 07:08:56 AEDT John Legend Love Me Now 3m 30s 2016
2020-01-10 07:12:45 AEDT Meduza / Becky Hill / Goodboys Lose Control 2m 48s 2019
2020-01-10 07:20:30 AEDT Ed Sheeran / Khalid Beautiful People 3m 18s 2019
2020-01-10 07:22:17 AEDT JoJo Leave (Get Out) 4m 1s 2004
2020-01-10 07:26:10 AEDT Marshmello / Kane Brown One Thing Right 3m 2s 2019
2020-01-10 07:35:34 AEDT Avicii / Aloe Blacc Wake Me Up 4m 7s 2013
2020-01-10 07:39:24 AEDT Dua Lipa Don’t Start Now 3m 3s 2019
2020-01-10 07:41:15 AEDT Lewis Capaldi Someone You Loved 3m 2s 2018
2020-01-10 07:49:00 AEDT Mark Ronson / Amy Winehouse Valerie 3m 39s 2007
2020-01-10 07:52:36 AEDT Selena Gomez Rare — —
2020-01-10 07:56:23 AEDT Luis Fonsi / Daddy Yankee / Justin Bieber Despacito 3m 49s 2017
2020-01-10 08:06:05 AEDT Jonas Brothers Only Human 3m 3s 2019
2020-01-10 08:07:51 AEDT Ariana Grande / Zedd Break Free 3m 35s 2014
2020-01-10 08:11:42 AEDT Harry Styles Adore You 3m 27s 2019
2020-01-10 08:23:10 AEDT Guy Sebastian Choir 2m 51s 2019
2020-01-10 08:26:52 AEDT Tones And I Never Seen The Rain 3m 21s 2019
2020-01-10 08:36:20 AEDT Maroon 5 / Cardi B Girls Like You 3m 56s 2018
2020-01-10 08:40:15 AEDT Miley Cyrus Slide Away 3m 54s 2019
2020-01-10 08:42:07 AEDT Usher / Lil Jon / Ludacris Yeah! 4m 10s 2004
2020-01-10 08:49:38 AEDT Pink / Cash Cash Can We Pretend? 3m 44s 2019
2020-01-10 08:53:20 AEDT Post Malone Circles 3m 35s 2019
Nova
2020-01-10 06:04:22 AEDT Kanye West / Jamie Foxx Gold Digger 3m 28s 2005
2020-01-10 06:08:12 AEDT Flo Rida / Sia Wild Ones 3m 53s 2011
2020-01-10 06:11:57 AEDT Dua Lipa Don’t Start Now 3m 3s 2019
2020-01-10 06:19:27 AEDT Coldplay Viva La Vida 4m 2s 2008
2020-01-10 06:23:25 AEDT Fragma / Coco Star Toca’s Miracle — 2000
2020-01-10 06:25:11 AEDT Jay Sean / Lil Wayne Down 3m 32s 2009
2020-01-10 06:36:37 AEDT Tones And I Never Seen The Rain 3m 21s 2019
2020-01-10 06:40:31 AEDT DJ Sammy / Yanou / Do Heaven 3m 54s 2001
2020-01-10 06:44:11 AEDT Imagine Dragons On Top Of The World 3m 12s 2012
2020-01-10 06:51:50 AEDT Riton / Oliver Heldens / Vula Turn Me On 3m 28s 2019
2020-01-10 06:55:40 AEDT Coolio / L.V. Gangsta’s Paradise 4m 1s 1995
2020-01-10 07:05:09 AEDT Spice Girls Wannabe 2m 53s 1996
2020-01-10 07:08:56 AEDT Taio Cruz / Ludacris Break Your Heart 3m 22s 2009
2020-01-10 07:10:46 AEDT Tones And I Dance Monkey 3m 30s 2019
2020-01-10 07:14:57 AEDT Usher / Will.i.am OMG 4m 29s 2010
2020-01-10 07:20:30 AEDT Freya Ridings Castles 3m 32s 2019
2020-01-10 07:24:08 AEDT Rihanna / Jay Z Umbrella 4m 36s 2007
2020-01-10 07:33:40 AEDT Meduza / Becky Hill / Goodboys Lose Control 2m 48s 2019
2020-01-10 07:35:34 AEDT Jamelia Superstar 3m 35s 2003
2020-01-10 07:39:24 AEDT Calvin Harris / Florence Welch Sweet Nothing 3m 33s 2012
2020-01-10 07:43:09 AEDT The Weeknd Heartless 3m 20s 2019
2020-01-10 07:45:01 AEDT Maroon 5 / Christina Aguilera Moves Like Jagger 3m 21s 2011
2020-01-10 07:50:42 AEDT Drake Hotline Bling 4m 27s 2016
2020-01-10 07:52:36 AEDT Magic! Rude 3m 45s 2014
2020-01-10 07:56:23 AEDT Lizzo / Ariana Grande Good As Hell Remix 2m 39s 2019
2020-01-10 08:07:51 AEDT Jennifer Lopez If You Had My Love 4m 26s 1999
2020-01-10 08:11:42 AEDT DJ Snake / Justin Bieber Let Me Love You 3m 26s 2016
2020-01-10 08:13:32 AEDT Meduza / Goodboys Piece Of Your Heart 2m 33s 2019
2020-01-10 08:17:25 AEDT Jessie J / BoB Price Tag 3m 43s 2011
2020-01-10 08:21:14 AEDT Sean Kingston Beautiful Girls 3m 45s 2007
2020-01-10 08:25:02 AEDT Ariana Grande Into You 4m 4s 2016
2020-01-10 08:36:20 AEDT The Weeknd Blinding Lights 3m 22s 2019
2020-01-10 08:40:15 AEDT Pink Who Knew 3m 28s 2006
2020-01-10 08:44:00 AEDT Jason Derulo / 2 Chainz Talk Dirty 2m 58s 2013
2020-01-10 08:45:53 AEDT Regard Ride It 2m 38s 2019
2020-01-10 08:53:20 AEDT Klingande Jubel 4m 44s 2013
2020-01-10 08:57:25 AEDT Ed Sheeran Castle On The Hill 4m 21s 2017
Way too much 90s music on Nova. 
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So KIIS looks to be CHR, Nova HOT AC and 2DAY AC/HOT AC
All three trying to find their groove it appears.
If 2Day want to play in that field, then they should move to mid-to-late 1990s through to Now and brand themselves “100% Hits” or “All The Hits” - if they don’t, move completely away.
“Making Sydney Feel Good” is just a nothing of a positioning. You’re dead last, you need to give the audience a complete reason for tuning to you. Go Hit after Hit after Hit after Hit with a limited, narrow playlist and once you have that groove, slowly broaden out a little.
Nova needs a rethink - they are the “tradies” version of a hit station. Do they go younger and compete with KIIS head on or do they flank both 2Day and KIIS and run that centre ground, which is what it looks like they’re trying to achieve. Don’t block 2Day - they’re not in your sights. Run into KIIS.
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Doing the music survey gave me déjà vu of when Nova went down the Greatest Hits path, same throwbacks they were flogging to death then resurfacing again. Nova hopes listeners will rate them highly so they can continue flogging them to death again.
The Greatest hits format damaged Nova 106.9 and took it from clear number 1 to where it is now, using the Sydney / Melbourne log won’t help eiither.
Nova needs to go back to being fresh hits with a couple of throwbacks and slight alternative edge to standout from Kiis and Hit network stations.
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Then their is Triple J who have had record ratings in Sydney and Brisbane beating both Nova’s in day parts.
Triple J will drop off a bit with changes to their on air team.
Nova needs to go younger and compete with Kiis and to some extent with Triple J, 2day fm is not a real threat in its present state.
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The ad rep in me completely ignores Triple J. That’s something I need to overcome if I want to continue to give informed opinions on here. I didn’t even take them into consideration. Sorry.
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Nova 93.7 advertising that Kate Tim and Marty will be on from 3pm this year.
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First they take the Nova 919 log, then they take the Nova 919 programming strategy…
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The throwbacks they are playing now are in high repeat as much as the fresh hits. It’s so bad. They even play the same throwback more than once in a day.
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It’s the same CD for Melb, Ade and Per isn’t it?
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Going back to the disaster that was the Greatest Hits Workday. This format works in Perth and Adelaide but not in the eastern states.
In survey 1 of 2019 Nova 96.9 took a hit -2.1 to drop down to a 6.5 share points their lowest result for quite some time. Nova then dropped the Greats Hits Work day and adjusted the music in Sydney mornings to skew younger, the ratings returned.
Melbourne dropped later due to a morning show that did not connect with listeners, it has since been axed.
Brisbane the once dominate station that sounded the closest to the original Nova format lost its consistence and started loosing to Triple M, Hit, and 97.3, it is now last in day parts of the three fm stations.
Seriously management think they can fix Nova 106.9 by introducing the Sydney / Melbourne log??? Nova 106.9 has now become a rip off of Kiis 106.5 a station that does not even exist in Brisbane.
End of rant!!!
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