Nova Network

[Brianc68]

@FineTuned

@hemi340

This is something I have been thinking about for a long time. Look at Townsville for example. You have 2 Hot AC stations (Hit & Star) and 2 Mainstream Rock stations (Triple M & Power 100).
If they were owned by the one company, which they did for a short while 15 odd years ago and aloud to keep, guess all 4 would have different formats.

All this says to me is if Townsville can have four commercial FM stations, then places like Brisbane, Perth, Adelaide and Canberra deserve more FM licenses to be released.

Yes they absolutely do.

[Reece]

Definitely more variety of formats in NZ however, the duopoly nature of it all means you essentially still have 2 stations of each format targeting the same audience with the same format.

[thesub1]

To be fair, KIIS Nights is also only aired Mon-Thurs as well.

[TV-Expert]

Nova Boy returns to Turn Up the Feelgood | radioinfo

[observa]

so it’s a throwback logo?

[AustralianAerial]

Looks shithouse.

Sad that they never did anything with this 2D Novaboy:

@webguy

[TVHead]

Some truly delusional thoughts and bullshit from Paul. God they live in a vacuum from reality.

[Ant5476]

PJ comments-

Jackson admits to playing a role in benching Nova Boy in what he calls a, “brand refresh” back in 2014.

He explains, "At that point in time as the brand was evolving, we were seen slightly too male, slightly too alternative - a bit too edgy. So, for some of the audience we were targeting, they were thinking, hang on, no, Nova’s not for me. So, we started to present Nova in a slightly different way. And that meant pausing some of that boy activity.”

What Paul Jackson does not see that is the gap again for Nova in the market particularly for Sydney, Melbourne, and Brisbane. This is the only way it can stand out from KIIS, 2day / B105 / Fox.

I am happy to see the Nova Boy brand back, but if they think this marketing campaign will improve the ratings with the same shitty playlists and recycled competitions, then Paul and the programmers are clearly delusional.

[JBar]

@Ant5476

He explains, "At that point in time as the brand was evolving, we were seen slightly too male, slightly too alternative - a bit too edgy. So, for some of the audience we were targeting, they were thinking, hang on, no, Nova’s not for me. So, we started to present Nova in a slightly different way. And that meant pausing some of that boy activity.”

They did a good job losing all their male listeners to appeal to the female ones. Alternative and edgy was what made Nova great and the reason people tuned in.

Now it’s just Sounds Same Same.

[FineTuned]

If they truly wanted to amp up the nostalgia, it should’ve been the original Nova Boy.
This red and blue version above (and the Live Life Nova one) was around for such a short time and really means nothing.
This is the guy they should’ve revived!

@Ant5476

He explains, "At that point in time as the brand was evolving, we were seen slightly too male, slightly too alternative - a bit too edgy. So, for some of the audience we were targeting, they were thinking, hang on, no, Nova’s not for me. So, we started to present Nova in a slightly different way. And that meant pausing some of that boy activity.”

And what a load of rubbish this is. If they truly thought that, surely they should’ve re-thought their all bloke breakfast line-ups in Sydney, Brisbane and (sometimes) Adelaide.

When Nova first launched, they didn’t skew male or female. They were intended to appeal to both.

[JBar]

NOVA Entertainment has launched of a new marketing campaign to ‘Turn Up The Feel Good’, featuring a new look for the iconic Nova Boy brand character.

Set to Joel Corry’s ‘Head & Heart’, the feel good sentiment supports the overall creative of the campaign, highlighting Nova’s ‘Turn Up The Feel Good’ brand positioner.

They’re so fresh now. They’ve gone back to the twenty year old logo, stolen 2Days tagline and their campaign features a song that was released in July last year and they’ve been flogging to death for ten months.

[SydneyCityTV]

Personally I think that 2021 version of Nova Boy looks gaudy, although I get that a 2D version wouldn’t really work if incorporated into live action footage of the TV ads. And “Turn The Feel Good” as the new slogan - hello 2DayFM?!

Like others I really don’t think this ad campaign will do that much in the way of improving the ratings.

[nickatnights]

That is such a mainstream advertisement for a once edgy Nova. Lots of fake smiles and laughs. Lots of clothes from David Jones. A middle class car. Children everywhere. An aspirational kitchen and (as J Bar said) a song that is now nine months old.

I think Nova’s new target market is 35 - 55 year olds who take four Valiums at 6am each day.

Nova. Turn Up The Cheese.

[Ant5476]

@SydneyCityTV

Like others I really don’t think this ad campaign will do that much in the way of improving the ratings.

It won’t, if they want Nova to stand out from the clutter in PJ’s words they need to change the on air product too.

This is the perfect opportunity for Nova to return closer to its original sound with the return of Nova Boy but they won’t do it. It will be a wasted opportunity, and a waste of money on advertising and rebrand for no increase in ratings.

[TVHead]

Poor Timmy Blackwell having to stand there doing a mumsy drive show playing Pink and having Joel talk about drinking “white wine”. I’ll presume Sam Pang preferred not to have a line.

[hitmachine]

@nickatnights

Turn Up The Cheese.

Quote of the year

[tv_lee]

@FineTuned

If they truly wanted to amp up the nostalgia, it should’ve been the original Nova Boy.
This red and blue version above (and the Live Life Nova one) was around for such a short time and really means nothing.
This is the guy they should’ve revived!

100%! Love this little dude.

I found the inspiration for the current Nova boy though…

Nikki Webster - Strawberry Kisses

[Brianc68]

@JBar

NOVA Entertainment has launched of a new marketing campaign to ‘Turn Up The Feel Good’, featuring a new look for the iconic Nova Boy brand character.

Set to Joel Corry’s ‘Head & Heart’, the feel good sentiment supports the overall creative of the campaign, highlighting Nova’s ‘Turn Up The Feel Good’ brand positioner.

They’re so fresh now. They’ve gone back to the twenty year old logo, stolen 2Days tagline and their campaign features a song that was released in July last year and they’ve been flogging to death for ten months.

Yeah that “Turn up the feel good” is straight from Heart UK, which is a quite female skewing hot AC station.

[FineTuned]

@Brianc68

Yeah that “Turn up the feel good” is straight from Heart UK, which is a quite female skewing hot AC station.

And funnily enough, Heart UK used the same (well, VERY similar) jingle package to the current Hit Network jingle.

[SydneyCityTV]

Wasn’t that song/videoclip released sometime around June or July of 2001?

I suppose it’s possible the producers of Nikki Webster’s “Strawberry Kisses” MV might’ve been aware of Nova and its station logo while the clip was in post-production, but I somehow doubt it.