Nine Upfronts 2025


9NETWORK IN 2025

The 9Network is the No. 1 metro network in 2024 year-to-date, across all key demographics and Total People, while 9Now is the No. 1 CFTA BVOD platform across Australia with all key demographics and Total People.*

This year’s outstanding performance underscores the 9Network’s commitment to delivering unmatched entertainment, news, and sports coverage to audiences nationwide.

At the forefront of our success were the Paris 2024 Olympic and Paralympic Games, which captivated viewers across the country with a National Total TV Reach of 20.168 Million People. These monumental events showcased the 9Network’s ability to bring Australians together for unforgettable moments, with our comprehensive multi-platform coverage setting a new standard in broadcasting.

Our success has also been driven by a slate of blockbuster programs that have resonated with audiences week after week. Married at First Sight continued its reign as a cultural phenomenon, along with Travel Guides, Lego Masters, The Hundred with Andy Lee and Big Miracles each cementing their place as fan favourites.

2024 also saw incredible success in sports coverage with the State of Origin Series, the NRL Grand Final and the Australian Open. These events attracted massive national audiences and reaffirmed 9Network as the home of Australia’s most-watched live sport, delivering thrilling moments that captured the hearts of sports fans everywhere.

2024 also saw the launch of our exciting new game show, Tipping Point, which quickly became a hit, dominating its time slot all year. Its engaging gameplay made it an instant audience favourite.

Currently on air in its 20th season, The Block is once again proving its dominance, winning its timeslot night after night. The enduring popularity of this series continues to captivate audiences with the highly anticipated auction next month.

9Network’s commitment to delivering trusted news and current affairs remains a cornerstone of our success. 9News, A Current Affair, 60 Minutes and Today have been instrumental in driving engagement and trust, offering Australians the in-depth reporting, exclusive interviews, and breaking news they rely on daily. These flagship programs continue to inform all Australians and lead the debate on important issues confronting our communities with a trusted independent news source.

As we look ahead, the 9Network remains committed to delivering more groundbreaking content, ensuring our place as Australia’s leading broadcaster. Let’s take a look at what’s still to come this year and our impressive lineup for 2025:

**Source: OzTAM © 2024, VOZ Data 5.0 Total TV, Broadcast TV, BVOD (Live+VOD), FTA & Commercial Shares (When Watched) Content and Share reporting = National (incl. Spill), Metro and Regional market levels (excl. Spill)*
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STILL TO COME IN 2024

THE BLOCK AUCTION

The Block’s highly anticipated 20th season auction is just around the corner, with the five luxury holiday homes waiting to go under the hammer on Phillip Island.

After two seasons of record-breaking winnings, will this be the third in a row?

2024 MELBOURNE CUP CARNIVAL

9Network is the official broadcaster of the iconic Melbourne Cup Carnival, delivering four thrilling days of world-class racing action, fashion, and entertainment. With an all-star hosting line-up, Eddie McGuire will lead the coverage from the on-course studio, joined by James Bracey reporting from the Mounting Yard and Francesca Cumani offering expert racing analysis. Form analysts Grace Ramage and David Gately will provide key insights, while Billy Slater, on horseback, will interview winning jockeys after each race, and Tony Jones will conduct exclusive interviews with prominent racing identities.

Melbourne Cup-winning jockey Michelle Payne OAM will bring her expert analysis to the coverage, while Clint Stanaway, Sylvia Jeffreys, Jelena Dokic, and Jessica Fox will capture the excitement from the Birdcage, including the glamour of Fashions on the Field.

Viewers can enjoy enhanced content on 9Now, including race replays and fashion live streams, ensuring they don’t miss a moment. Coverage kicks off with Penfolds Victoria Derby Day on November 2 and concludes with TAB Champions Stakes Day on November 9, marking the first year of Nine’s multi-year partnership with the Victoria Racing Club and Tabcorp.

US ELECTION

On Wednesday, November 6, Channel 9 will broadcast the US Presidential Election with the powerhouse hosting team of Karl Stefanovic and Liz Hayes. Political Editor Charles Croucher will join them, crunching the numbers as they come in, along with US political analysts providing up-to-the-minute results.

Our experienced US correspondents, Jonathan Kearsley, Alison Piotrowski, and Lauren Tomasi, together with 60 Minutes’ Amelia Adams, will report live from key battleground states, while our partnership with CNN ensures we have unmatched access to the most critical developments, with reporters stationed at both Democrat and Republican headquarters.

A REMARKABLE PLACE TO DIE

Multi TV Week Logie award winner Rebecca Gibney (Halifax: Retribution, Packed to the Rafters) and Chelsie Preston Crayford (Underbelly: Razor, M3GAN) star in the new crime drama series, A Remarkable Place To Die.

Gibney plays the mother of Anaís Mallory (Preston Crayford), alongside a top-drawer cast including Michala Banas (McLeod’s Daughters, Winners & Losers), Roy Billing (Underbelly: A Tale of Two Cities, Jack Irish), Indiana Evans (Home and Away, H2O: Just Add Water), Alex Tarrant (NCIS: Hawaii, 800 Words), Charles Jazz Terrier (Wentworth, Neighbours) and Nathalie Boltt (Riverdale, Chilling Adventures of Sabrina).

A Remarkable Place To Die follows smart and savvy homicide detective Anaís Mallory as she returns to her hometown of Queenstown and is forced to confront her strained relationship with her mother and the ghosts of her past, including her ex-fiancé Luke who is now married to her ex-best friend Maja.

With a stellar policing career under her belt after a secondment to Sydney, Mallory is hoping to exorcise her demons and unravel the secrets surrounding the deaths of her father and sister.

As bodies start turning up around the tourist town, Mallory and her team solve a series of intriguing cases, and the suspicions about the tragedies that have beset her family come into focus. She is convinced that her ex-fiancé is somehow involved in their deaths – and that her mother knows more than she is letting on.

A Remarkable Place To Die is an original drama production for the 9Network, along with ZDF, Acorn and TVNZ. The series was created by Screentime New Zealand and co-produced with Real Film Berlin in association with Banijay Rights.

THE HUNDRED WITH ANY LEE - CHRISTMAS

The Hundred with Andy Lee will return in December to find out what Australians really think about the jolliest time of the year – Christmas.

Andy will be joined again by 100 everyday Aussies who Zoom into the studio from across the country to tell us what the nation is really thinking about the festive season.

Joining Andy will be panellists Sophie Monk, Mike Goldstein, Lloyd Langford and a special seasonal guest – Dave Hughes.

The Hundred with Andy Lee is an original concept by Screentime Australia and Andy Lee, produced by Endemol Shine Australia (a Banijay Entertainment company) in association with Channel 9.

SYDNEY HOBART

For the first time in 2024, and in a multi-year deal, the 9Network will be the exclusive home of the annual Rolex Sydney Hobart Yacht Race. For the last 78 years, the iconic and thrilling race has set sail from Sydney Harbour.

Renowned for its fierce competition and breathtaking scenes of Australia’s coastline, the Sydney Hobart is a staple of the Australian summer and a Boxing Day tradition.

Viewers around the country will be able to enjoy live coverage, capturing the excitement, triumphs and challenges of this legendary race.

LOVE ISLAND AUSTRALIA

When season six of Love Island Australia returns, host Sophie Monk welcomes the hottest new Islanders to the Villa on the stunning Spanish island of Mallorca.

Relationships will be tested to boiling point, with tough love and temptation determining how many couples survive as they are pushed to break-up or makeup.

There will be an introduction to the Love Island Gods, two international Islanders from previous series who are match fit and ready for love. There will also be a Love Island first,
“Hotel Amor”, rocking the Villa and sending the Islanders into a spiral. You don’t want to miss it!

Expect some beautiful love stories, epic betrayals, and lots of laughs that will keep the audience glued to their screens.

Last season Love Island Australia reached more than 4.4 million viewers, with exclusive access on 9Now.

Love Island Australia 2024, again narrated by Eoghan McDermott, is produced by ITV Studios Australia for the 9Network.

Source: OzTAM © 2023, VOZ Data 5.0 Total TV, Broadcast TV, BVOD (Live+VOD), Reach (When Watched), National (incl. Spill).

PACIFIC CHAMPIONSHIP RUGBY LEAGUE

As the 2024 NRL season concludes, the great game of Rugby League goes international as Wide World of Sports adds a cherry on top when the Pacific Championship pits the Kangaroos & Jillaroos against the best rugby league nations in the southern hemisphere across four big weeks of action.

Men’s and women’s teams from Australia, New Zealand, Samoa, Papua New Guinea, Fiji, Tonga and Cook Islands will line up each weekend from October 18 through to November
10 in a series of hard-hitting fixtures.

Every game is available live and free on the 9Network and 9Now.

TSUNAMI: 20 YEARS ON

The 2004 Boxing Day Tsunami was one of the deadliest natural disasters in history, claiming over 230,000 lives across five countries in our region.

Australia’s response was its largest ever peacetime operation, with Australians donating more than $120 million.

It was the worst of mother nature bringing out the best in human nature.

Twenty years later, we take some extraordinary Australians on a life changing journey back to a place when time stood still and the world looked on in horror. We revisit the people and communities hit hardest by the tsunami and uncover their remarkable stories of resilience and determination, as well as incredible acts of charity and kindness that showcased the power of the human spirit.

The Tsunami galvanised Australians like never before, showcasing the power of unity through song, sport, and community spirit. This documentary tells the unbelievable and awe-inspiring stories of survival and solidarity and examines how that moment has shaped our lives 20 years on.

VISION AUSTRALIA’S CAROLS BY CANDLELIGHT

Vision Australia’s Carols by Candlelight remains one of the nation’s most cherished Christmas Eve traditions, where top Australian performers unite to support children who are blind or have low vision.

This Christmas Eve David Campbell will once again light up the stage, hosting alongside Sarah Abo. Tune in live on Christmas Eve as Melbourne’s Sidney Myer Music Bowl shines brightly from 8.00pm on Channel 9 and 9Now.

LISTING MELBOURNE

The new reality series Listing Melbourne, which premiered last night, promises to become a drama-filled obsession over the next few weeks.

Six top-tier real estate agents take on Melbourne’s luxury property market in a program that offers a fascinating look into the world of extravagant homes and the personal challenges these agents face while balancing their glamorous yet complex lives. It’s a riveting study of high-pressure negotiations, demanding clients, and unshakeable relationships.

Listing Melbourne is produced by Abode Entertainment for the 9Network.

CHRISTMAS WITH DELTA

Get ready for a spectacular evening as Christmas With Delta returns this year with a magical blend of cherished moments and exciting new performances featuring both Australian and international entertainment stars! Join Delta Goodrem as she revisits unforgettable highlights from past Christmas specials while introducing a lineup of talented friends and surprise guests in a delightful showcase.

Tune in this December on Channel 9 and 9Now for a festive experience that promises to sleigh your holiday spirit and fill your heart with cheer!

BUDGET BATTLERS

As inflation, soaring costs of living and interest rate increases keep the idea of home renovation out of reach for many, Budget Battlers arrives to prove that dreams can still come true – on a budget.

Hosted by The Block favourites, Jess Eva and Norm Hogan, this groundbreaking new series tackles full-blown makeovers with an unprecedented challenge: transforming homes on the tightest budget ever seen on Australian television.

It’s not just about bills and builds. Budget Battlers highlights the heart and determination of struggling Aussies who deserve a helping hand. At its core is the unshakeable belief that, with tenacious spirit, the most ambitious renovation dreams can be achieved if you have a fair-dinkum crack.

Budget Battlers will not only inspire viewers with jaw-dropping transformations, it will empower them to see that a beautiful, functional home really is within reach, no matter their budget.

Budget Battlers is produced by Northlight Productions and the 9Network.

GOLF

Wide World of Sports is the only place to be for the Australian summer of golf in two big weeks of live and free action featuring Cameron Smith, Jason Day, Adam Scott, Min Woo Lee and Hannah Green back on home soil.

First up from November 21 is the BMW Australian PGA Championship at Royal Queensland where proud Queenslander Smith is back in his home state alongside the defending champion, fellow Aussie Min Woo Lee.

Then it’s on to the national championship, the ISPS HANDA Australian Open in Melbourne from November 28 on the famous Melbourne Sandbelt at Kingston Heath and Victoria Golf Club, with players competing for a $3.4 million prize purse.

Australia’s best men’s, women’s and all abilities golfers will be on display and the 9Network and 9Now will showcase it all.

SWIMMING - WORLD AQUATICS CHAMPIONSHIPS (25M) BUDAPEST

After a sensational showing at Paris 2024, Australia’s world-beating swimming team is back in the pool for the World Aquatics Championships where they take on the shortcourse format from December 10-15.

The Dolphins will feature superstars of the Paris 2024 Olympics; Meg Harris, Elijah Winnington, Lani Pallister, Matthew Temple, Moesha Johnson, Alexandria Perkins and Joshua Young.

WNBL ON 9NOW

9Network jumps onto the court for women’s basketball this year when the WNBL 2024-25 season tips off on 9GO! & 9Now in November. 9GO! will air a weekly game each Sunday afternoon across the home & away season with 9Now streaming every match live & free.

Fresh off Bronze in Paris the best of the Aussie Opals will be on display with WNBL to engage with the sport they love, at any time and on any device they choose.

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NEW IN 2025

THE FLOOR

Step onto The Floor, the biggest, most exciting new format in the world right now. It’s the ultimate trivia showdown, hosted by Rodger Corser (Doctor Doctor, Underbelly). In this spectacular battle of brains, 81 Aussies will face off on a colossal, futuristic floor, all competing for a life-changing grand prize of $200,000. Combining intense strategy, high-stakes trivia, and edge-of-your-seat suspense, The Floor promises a gripping game of wits and endurance that every member of the family can play along with at home!

The game is simple: each player begins with one tile on the floor, representing their subject of expertise. Their aim is to challenge and win their neighbours’ tiles and steal their area of The Floor. Whoever wins the entire floor will rule all and claim the grand prize. The Floor is like no other show you’ve seen before.

Already a smash hit in multiple countries, The Floor is now ready to light up Australia. Who will rise above the rest and claim victory? Find out when The Floor debuts in 2025 on the 9Network!

The Floor is produced by Eureka Productions and Talpa Studios for the 9Network.

THE GOLDEN BACHELOR

Love knows no age, and The Golden Bachelor is here to prove that the best love stories often unfold later in life. After its massive success in the United States, this beloved series is now set to make hearts flutter across Australia, inviting viewers to witness a modern twist on romance for the golden years. Television powerhouse Samantha Armytage joins Channel 9, bringing her golden touch as host in the search for ‘Golden Love’. This journey is one you won’t want to miss!

In this heartwarming series, one charming Golden Bachelor embarks on a heartfelt journey to find a soulmate, with Sam guiding him every step of the way as he seeks a partner who can share the joys and adventures of life’s later chapters.

The women looking for love bring a wealth of life experience, having navigated relationships, loss, and laughter. Each of them is ready to embrace new possibilities and ignite a lasting connection.
Get ready for laughter, tears, and unforgettable moments when our Golden Bachelor starts handing out roses. Don’t miss the show that’s winning the hearts of audiences worldwide when The Golden Bachelor premieres in 2025 on the 9Network.

The Golden Bachelor is produced by Warner Bros. International Television Production Australia for the 9Network.

MADAM

The acclaimed and award winning New Zealand drama MADAM, starring Rachel Griffiths and Danielle Cormack is set to premiere on the 9Network in 2025.

American Mackenzie (Mack) Leigh (Griffiths) lives in small-town New Zealand with her husband, Rob (Martin Henderson), and their two sons. However, when Mack discovers Rob has been seeing a sex worker, she’s not angry but surprisingly inspired.

With no money and no experience, Mack forges Rob’s signature on a home loan, leases a motel, and recruits an eclectic mix of mostly rookie sex workers for her own “feminist, ethical brothel.”

MADAM follows Mack’s journey as she juggles motherhood, running a brothel, and her own ideals through a lens of authenticity and humour. The series ultimately explores intimacy and our collective need for human connection.

CHATEAU DIY

From the creators of Escape to the Château, Château DIY Australia follows intrepid Australians, who are looking for a new life in France, as they renovate abandoned châteaux, restoring them to their former magnificence.

The five-part series features a selection of Aussie château shoppers and owners as they uncover secrets, pick up bargains and discover unpolished gems. With plenty of trials and tribulations along the way – from crumbling ceilings to time-worn turrets and dreaded termites – viewers will watch these adventurous Aussies bringing their château fairytales to life in the hope of leaving a legacy in the breathtaking French countryside.

Château DIY Australia is produced by Spark Media Partners for the 9Network in association with Cineflix Rights.

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RETURNING IN 2025

MARRIED AT FIRST SIGHT

Australia’s most talked about social experiment, Married at First Sight, returns for its blockbuster 12th season, with 2025 marking a decade since the undisputed reality juggernaut began.

Season 12 will showcase moments never seen before in the history of the show, while bringing more spellbinding and powerful outpourings of love, romance, passion and drama when a new set of participants take the huge leap of faith and embark on their marital journey in this high-octane experiment.

Viewers will be captivated once again by the breathtaking weddings and honeymoons, the confronting commitment ceremonies, and the dramatic dinner parties.

In 2025, our trio of experts will return, certified clinical sexologist Alessandra Rampolla, and relationship experts John Aiken and Mel Schilling matching our singles before guiding the couples throughout their journey and putting them to the ultimate test of building genuine, long-lasting relationships.

Take your front row seat as Married at First Sight continues to captivate the nation and spark conversations across Australia.

Married at First Sight is produced by Endemol Shine Australia (a Banijay Entertainment company) for the 9Network.

THE BLOCK

For the first time, Australia’s longest-running renovation show, The Block, is heading to a country town for its landmark 21st season.

Just 90 minutes from Melbourne’s CBD, picturesque Daylesford is the perfect weekend getaway, with a rich history reflected in its beautifully preserved heritage buildings.

Co-hosts Scott Cam and Shelley Craft, along with five eager new teams, will relocate to Daylesford and be challenged to add country charm to five luxury, family-sized homes in a prime greenfield setting.

Daylesford is Victoria’s premier wellness destination, offering a range of rejuvenating experiences, and boasting a vibrant arts community, gourmet restaurants, and boutique wineries and distilleries. Plus, just a stroll from town is the stunning Lake Daylesford, which was man-made in 1972, where scenic sights and nature’s sounds abound.

Since premiering on Channel 9 in 2003, Australia’s toughest building challenge has awarded a total of $35,587,807.60 in prizemoney.

The Block is a Nine production in conjunction with Cavalier Television.

TRAVEL GUIDES

Travel Guides – the travel series that follows ordinary Aussies on extraordinary adventures around the world – returns for an eighth season in 2025.

Hot on the heels of winning a third consecutive TV Week Logie Award for Best Lifestyle Program, the new series of Travel Guides promises more laughs, shocks and surprises than ever before.

From exploring the urban jungle of New York City to the vast expanse of Kakadu in the Northern Territory, touring Thailand on a budget, and breathing the crisp mountain air of the Swiss Alps, this new series promises entertainment and inspiration in equal measure as our Guides wander the world ticking these holiday bucket lists and many more.

In 2024, the show came to prime time, with a seven o’clock Sunday night timeslot seeing it draw record numbers of viewers to watch our opinionated Guides in action. Each episode they check out the local customs and cuisines, check into world-class accommodation, and enjoy a range of adrenaline-filled activities, all the while sharing their unfiltered reviews of the world’s most epic holidays, proving that one person’s idea of a dream escape can be another’s version of hell.

And while they’ve already enjoyed 65 fun-filled holidays across more than 40 countries, there’s plenty more of the planet to explore when Kevin and Janetta, the Fren family, Matt and Brett, Kev, Dorian and Teng, and Karly and Bri return in 2025 to share their uniquely Aussie perspectives as they embark on more exciting adventures.

Last year saw our first ever perfect holiday – with all Guides scoring the Cook Islands a five out of five stars. Will one of our ten trips in 2025 hit the same rare heights?

Travel Guides is produced by Nine and narrated by beloved Aussie comedian Denise Scott.

LEGO® MASTERS AUSTRALIA

This is it. The best of the best. In the strongest competition of all, this season of LEGO® Masters Australia assembles a collection of the greatest builders ever from across the galaxy to vie for the ultimate title of Grandmasters, in an unsurpassed world series battle. Contestants from six different countries - Canada, China, Finland, Sweden, the USA, and NZ will take on Australia’s own homegrown past winners and finalists in a building journey of epic proportions.

Host Hamish Blake and esteemed judge Ryan “Brickman” McNaught are returning, alongside fan favourite Sophie Monk, who joins our dynamic duo again as a special guest for the most inspiring season of LEGO® Masters Australia yet.

In 2025, the feelgood, family-friendly sensation promises more than ever. Prepare to be dazzled by world class builds as the contestants are served up the toughest and most dynamic challenges we can throw at them. Creativity will abound in this duel, where only one team can be crowned the winners of LEGO® Masters Australia, taking home $100,000 and the title of the best LEGO® team worldwide.

LEGO® Masters Australia is produced by Endemol Shine Australia (a Banijay Entertainment company) for the 9Network.

TIPPING POINT AUSTRALIA

In 2024, Tipping Point Australia launched on the 9Network and captured audiences nationwide, becoming must watch viewing for Australian families, keeping them on the edge of their seats from start to finish. And this worldwide TV phenomenon is back in 2025.

Tennis legend and 9Network presenter Todd Woodbridge embarked on a new challenge, taking on the role as host of a game show. Not only has he fallen in love with the exhilaration of Tipping Point as he guides the contestants through the game of strategy and luck, Todd has also captured the attention of audiences nationwide.

In each episode three players answer general knowledge questions, trying to win counters which they can play to beat the machine, in order to win mystery prizes and life-changing wads of cash.

Tipping Point Australia is produced by Endemol Shine Australia (a Banijay Entertainment company) for the 9Network.

THE HUNDRED WITH ANDY LEE

The Hundred with Andy Lee is back in 2025, with 100 everyday Aussies and our best and brightest comedians coming together to find out what the country is really thinking.

Season eight of The Hundred will tackle more of society’s biggest (and smallest) questions, such as whether we prefer a chunky chip or a shoestring fry, and who will own up to copping a visit from HR? What percentage of Aussies always sit on the same spot on the couch? And is it OK to date a friend’s ex?

Handpicked to represent the demographic makeup of Australia, The Hundred will once again be polled live via Zoom to give us the stories behind the stats, while three comedy panellists battle it out in each episode to see who knows Australia best.

Favourite segments This Or That, Is That Rude?, Match Em and Face The Hundred will return, along with a raft of new games. Themed episodes around School and Transport will also hit the screen.

The Hundred with Andy Lee is an original concept by Screentime Australia and Andy Lee, produced by Endemol Shine Australia (a Banijay Entertainment company) in association with Channel 9.

PARENTAL GUIDANCE

Are you ready to engage in the critical conversations shaping parenting in Australia? Parental Guidance is back with a special event series that promises to be both enlightening and transformative.

Following the success of its first two series, which explored the best parenting styles, this new series will dig into the biggest challenges facing families today. Over four episodes, prepare for revealing family interactions and tough discussions that will resonate with everyone, parents or not.

Join the power pair of Ally Langdon and Dr Justin Coulson as they guide eight diverse sets of parents through eye-opening challenges centred on screen time, mental health, body image, and social pressures. Plus, viewers will have a front-row seat in the Parent Lounge, where Ally, Dr Coulson and the parents come together to explore various parenting approaches and share their perspectives.

Each episode is packed with emotional stories and innovative strategies that extend beyond parenting, offering valuable insights into human connection, personal growth, and the fundamentals of living in the modern age.

This is your opportunity to be part of the conversations Australia desperately needs to have about raising children. Discover the innovative approaches that our mums and dads are embracing during these complex times with this compelling event series of Parental Guidance.

BIG MIRACLES

Returning to once again capture the hearts of Australians in 2025 is the remarkable and emotional series, Big Miracles.

Narrated by actress Lisa McCune, the third season will include the ultimate finale for Sheila and Tyson, who will finally have their baby after three years of struggle, and feature new stories like singles preserving their future fertility.

With one in six Australians facing difficulties with fertility, we follow courageous and determined couples and individuals on their extraordinary road to parenthood.

We will also continue to observe the incredible work done by the teams of devoted doctors, scientists and nurses dedicated to creating new life, through unprecedented access to fertility clinics across Australia.

Big Miracles is produced by Ronde Media for the 9Network.

TARONGA: WHO’S WHO IN THE ZOO

The award-winning observational documentary series Taronga: Who’s Who In The Zoo is back to take viewers on another all-access journey through the fascinating world of one of Australia’s most renowned zoos.

Australian actress and writer Virginia Gay continues to lend her voice to the series, as audiences discover the furry, feathered and scaly residents and the team of keepers, vets and support staff that have led the zoo to be admired and beloved across the globe.

In the program’s fifth season, the commitment of the zoo to animal welfare will again shine through in its special conservation projects. For instance, follow along as a groundbreaking platypus-rescue facility is opened at the Taronga Western Plains Zoo, and watch as the team monitor essential koala populations in the New South Wales bushland.

Throughout the new season the core message of Taronga remains steadfast: ensuring a shared future for both wildlife and people.

Taronga: Who’s Who In The Zoo is produced by McAvoy Media for the 9Network.

EMERGENCY

Emergency returns in 2025, giving viewers an inside look at one of Australia’s busiest trauma hospitals.

With new faces and returning favourites, Emergency provides a rare window into the high-stakes, fast-paced world of trauma care, shining a light on the compassion, teamwork and medical expertise that patients rely on during their darkest hours.

Witness first-hand the mix of challenges and rewards that come with a career in trauma medicine, as we follow patients’ journeys through the eyes of the hospital heroes, revealing the realities of working in a hectic hospital emergency department.

The new series skillfully blends drama with glimpses of humour, hope and humanity as it showcases the dedicated medical professionals who work tirelessly to care for people during the most vulnerable time of their lives.

Emergency is produced by WTFN for the 9Network.

PARAMEDICS

Returning in 2025, Paramedics once again pulls back the curtain on the extraordinary world of emergency response, offering unrivalled access to the brave individuals on the frontlines of critical care. With every siren’s wail, audiences are thrust into the heart of life-or-death situations, where quick thinking and unwavering compassion are not just important — they’re lifesaving.

This season promises even more edge-of-your-seat drama and moments of sheer humanity, as new paramedic teams tackle unpredictable challenges that test their skills and resilience. But there will also be plenty of laughs and love as our dedicated lifesavers provide patients with their much-loved mix of care, humour and compassion.

Paramedics is a WTFN production for the 9Network.

SPACE INVADERS

Our compassionate team of Space Invaders is back to support families on their journey to manage clutter in their hearts and their homes with the fifth season of this heartfelt program.

Join decluttering expert Peter Walsh, renovation specialist Cherie Barber and collector Angie Kent as they come together to guide families through a whole mess of challenges with their homes.

Understanding that navigating renovations and transformations can be overwhelming, the Space Invaders offer practical decluttering strategies and emotional support. Peter thoughtfully addresses both the physical and emotional aspects of clutter, recognising the impact it can have on homes and relationships, as he encourages families to cultivate a more organised and peaceful environment. Cherie undertakes meaningful renovations to elevate living spaces that create a sense of calm within, while Angie uncovers hidden treasures and shares their remarkable history.

The new season again aims to provide families with valuable insights and the encouragement they need as they work towards creating more organised and harmonious lives.

Space Invaders is produced by WTFN for the 9Network.

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NEWS AND CURRENT AFFAIRS

TODAY

Today is the breakfast show that kick-starts Australia’s daily conversation, hosted by Karl Stefanovic and Sarah Abo. Joining them are Jayne Azzopardi with the news, Renee Bargh and Richard ‘Dickie’ Wilkins on entertainment, Alex Cullen covering sport, and Tim Davies with the weather, all connecting with viewers from coast to coast.

In 2025, Today will continue to be a morning ritual, delivering the latest in news, current affairs, sport, politics, showbiz, lifestyle, and more.

TODAY EXTRA

Offering a fresh and light-hearted take on news, entertainment, and celebrity gossip, Today Extra returns each weekday from 9.00am, hosted by Sylvia Jeffreys and David Campbell.

WEEKEND TODAY

And ease into your weekend with hosts Clint Stanaway and Sophie Walsh along with news presenter Lizzie Pearl and weather presenter Dan Anstey for everything you need to know from Australia and around the world with the Weekend Today family.

9NEWS

When Australians want reliable news coverage, they turn to 9News as their trusted source.

In 2025, 9News is taking a bold step forward, providing audiences with more access to its content than ever before.

With a true cross-platform, omnichannel approach, 9News is expanding its premium video content for broadcast, 9Now, nine.com.au, mobile, and social media, with a single team working across 9News, TODAY , A Current Affair and 60 Minutes.

From politics and finance to health and tech, Australia’s most trusted voices, including Effie Zahos, Chris Kohler, and Dr Nick Coatsworth, will be joined by a new team of multimedia journalists and producers, ensuring the most comprehensive news coverage.

In a 9Now first, The Brief will take a deep dive into the biggest stories from across Australia and around the world. Tailored to a digital-first audience, The Brief creates more opportunities for Australians to engage with our world-class journalism on Nine’s owned and operated platforms.

For advertisers, new partnership opportunities offer greater integration with Nine’s premium content, ensuring brand safety, effectiveness, and real results.

For the news that matters, turn to 9News in 2025.

60 MINUTES

60 Minutes is the 9Network’s flagship weekly current affairs program and a Sunday night tradition that epitomises the relentless power of investigative journalism.

This year 60 Minutes has produced several agenda-setting investigations, including an explosive exposé on corruption within the CFMEU, a global investigation into international scam factories, and exclusive revelations regarding the cause of the deadly 2023 Taipan helicopter crash.

60 Minutes’ investigative strength and commitment to public interest journalism has consistently driven change, exposed wrongdoing and held institutions accountable.

With over four decades of excellence, 60 Minutes has garnered numerous accolades, including multiple Logies and Walkley Awards, solidifying its reputation as a leader in its field. The program is anchored by some of Australia’s most distinguished journalists: Tara Brown, Liz Hayes, Nick McKenzie, Amelia Adams, Dimity Clancey and Adam Hegarty – each bringing a sharp, forensic edge and an unwavering commitment to uncovering the truth.

60 Minutes is a multi-platform program with an extensive digital reach. This year it launched its 24/7 channel on 9Now and the Extra Minutes podcast, which have proven enormously successful.

As the media landscape evolves, 60 Minutes remains committed to its founding principles: rigorous investigation, journalistic integrity and a dedication to truth. The program continues to adapt, embracing new technologies and storytelling methods to engage a diverse audience and expand its reach.

A CURRENT AFFAIR

A Current Affair, hosted by Ally Langdon from Monday to Friday and Deb Knight on Saturdays, is Australia’s top-rated daily current affairs show.

Known for championing the underdog, A Current Affair consistently breaks major stories, delivers agenda-setting interviews, and conducts in-depth investigations. It also explores the quirky and unusual, all while offering viewers real solutions when they need help most. The program provides essential information that has a meaningful impact on everyday lives.

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SPORT

AUSTRALIAN OPEN, GRAND SLAM TENNIS

The Home of Grand Slam tennis is back with another ace, beginning with the Australian Open followed by Roland Garros, Wimbledon and the US Open available exclusively across the 9Network, 9Now and Stan Sport.

Kicking off in January with lead-up tournaments that include the star studded United Cup, before viewers receive wall-to-wall coverage of the 2025 Australian Open.

A stellar commentary lineup featuring John McEnroe, Jim Courier, Jelena Dokic, Lleyton Hewitt, Dylan Alcott, Todd Woodbridge, John Millman, Casey Dellacqua, Sam Stosur, Alicia Molik and Sam Smith, will put you on centre court for all the action from Melbourne Park.

Throughout the year tennis fans can keep their eye on the ball with every match from all four Grand Slams, the Laver Cup streaming live and on demand on Stan Sport. The only place to catch the summer of tennis is here on Nine.

RUGBY LEAGUE

The greatest game of all is set and ready to deliver unscripted drama like no other in 2025, and it’s available live and free on Channel 9, or to stream on 9Now
Home of the biggest games and the biggest names, NRL on Nine will bring the season to life in the first week of March from Las Vegas for opening weekend.

Each week viewers will get Thursday Night, Friday Night and Sunday Arvo NRL, mixed with the best magazine shows on offer both on the 9Network and 9Now.

The NRLW returns bigger and better when the Bulldogs and Warriors join the competition, alongside the record breaking Women’s State of Origin series, Indigenous and Maori All Stars and Pacific Championships in 2025

Hosted by James Bracey and Danika Mason, the best lineup of rugby league commentators in the game will assemble on Nine’s Wide World of Sports for the 2025 NRL Telstra Premiership.

Rugby league Immortal Andrew Johns, premiership-winning captains Cameron Smith, Johnathan Thurston, Brad Fittler, Paul Vautin, Paul Gallen, Darren Lockyer, multiple premiership winners Phil Gould AM and Billy Slater and dual internationals Ruan Sims and Allana Ferguson will provide the best insight and analysis there is.

Mat Thompson, Brenton Speed and Peter Psaltis will call the action for the NRL & NRLW, in combination with hosts and sideline reporters Emma Lawrence and Marlee Silva.

Straight off the field and onto NRL on Nine throughout the season will be the playing ambassadors Nathan Cleary and Millie Boyle.

STATE OF ORIGIN 2025

The biggest rivalry in Australian sport is exclusive to Nine, when the Men’s and Women’s 2025 Ampol State of Origin is exclusive, live and free on Channel 9HD and 9Now.

Origin offers unmatched drama and passion that captivates record-breaking audiences every year, and fans can watch all six games.

In the Men’s series, after a euphoric series deciding Game 3 victory at Suncorp Stadium, the NSW Blues will need to fend off a fierce Queensland Maroons resurgence under Billy Slater, who will be eager to restore state pride. The three game series begins in Brisbane, before venturing to Perth and finishing in Sydney.

With a lineup of the greatest players in Origin history to call the action, and unprecedented access to the players, coaches, team buses, sheds and team camps, there’s simply no place like Nine’s Wide World of Sports come Origin time.

RUGBY UNION

In 2025 the best players in world rugby will descend on Australia in a huge season of Super Rugby Pacific and Test Matches on Stan Sport and the 9Network.

The Wide World of Sports will broadcast a weekly game of Super Rugby for free across the 9Network when the Brumbies, Waratahs, Reds and Force take on the best teams from New Zealand, Fiji and the greater Pacific. Stan Sport will be the only place to watch every match live and on demand.

Then it’s the new-look Wallabies turn to show what they’ve got in the epic British & Irish Lions Tour and Bledisloe Cup from June.

Only happening once every 12 years, the British & Irish Lions tour of Australia will begin with games against our provincial Super Rugby teams before the Wallabies aim to win the three-Test series for only the second time in over 150 years.

A commentary team of rugby union superstars and experts led by Michael Atkinson and Nick McArdle will include Sonny Bill Williams, Michael Hooper, Tim Horan, Justin Harrison, Allana Ferguson and Morgan Turinui, plus caller Sean Maloney.

Stan Sport and the 9Network will be the only place to watch the game they play in heaven once again in 2025.

WIDE WORLD OF SPORTS

Wide World of Sports is your hour of power every Sunday to catch up on everything going on in the sporting world through an easily digestible lens.

Available nationally on Channel 9, Host Roz Kelly is joined by former Australian cricket captain Mark Taylor, Gus Worland, Chloe Dalton and a star-studded rotating door of the biggest names in sport.

100% FOOTY

Home of the biggest opinions from those who count, footy fans are the winners in 2025 as 100% Footy goes live every week on 9Now as the panel dissects the never-ending news cycle of the National Rugby League.

Hosted by James Bracey NRL on Nine’s flagship program going toe to toe on all the biggest issues, with plenty of news from the mailbag.

SUNDAY FOOTY SHOW NRL

Hosted by Danika Mason with rugby league legends Andrew Johns, Billy Slater and Brad Fittler, the NRL Sunday Footy Show in 2025 will cover all the action throughout the competition rounds and the finals.

Special guests will dissect and discuss all the news and the big issues from the week, plus award winning segment “Turn It Up” returns with the characters of rugby league sharing their journeys every week on Channel 9HD and 9Now.

THE AFL SUNDAY FOOTY SHOW AND FOOTY CLASSIFIED

Australia’s longest running AFL program, The Sunday Footy Show, will return for its 33rd season in 2025. The panel will talk all things footy, meet high-profile guests and feature up-and-coming stars of the game.

Plus, the hard-hitting Footy Classified returns in a fresh new guise for the 2025 season. Tune in to AFL football’s best breaking-news and analysis program every Monday and mid week.

FOOTY FURNACE

Jimmy Bartel and Tom Morris give a complete wrap of the previous round’s highlights, delving into how each game was won or lost, every Sunday night at 8.00pm, streamed on 9Now.

UEFA CHAMPIONS LEAGUE FINAL

The best club football team in Europe will be crowned when the UEFA Champions League Final is available live and free on the 9Network.

With the giants of world football Real Madrid, Manchester City, Liverpool, Barcelona, Inter Milan, Juventus, Bayern Munich and Paris Saint-Germain all in the mix, you won’t want to miss seeing who comes out on top in 2025.

Stan Sport is the only place to watch every match of the UEFA Champions League, Europa League and Conference League live and on demand.

Every other game of the UEFA Champions League, Europa League and Conference League will also stream exclusively, live and on demand on Stan Sport.

AUSTRALIAN WPGA CHAMPIONSHIP GOLF

Women’s golf takes centre stage when the Australian WPGA Championship welcomes the best local talent and those from the Ladies European Tour to Sanctuary Cove Golf and Country Club on the Gold Coast and the chance to lift the Karrie Webb Cup. Watch it live and free on 9Go! or to stream on 9Now from March 6, 2025.

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9NOW PARTNERS WITH BBC STUDIOS TO BRING AUSSIES SIX EXCLUSIVE FAST CHANNELS

In a deal with BBC Studios, the 9Network will bring Australian viewers a huge and exciting line-up of some of the UK’s most loved entertainment shows with the launch of six exclusive and dedicated FAST channels.

9Now will house more than 300 titles across six on-demand dedicated channels available for free, showcasing BBC’s huge depth and breadth of factual, lifestyle, comedy shows and more.

BBC Comedy
From talk shows, to uproarious sketch shows and timeless sitcoms, serving laughter from every era of British comedy including Bottom, Famalam, Uncle, Moone Boy, Are You Being Served, Allo Allo, plus many more.

BBC Food
Step into the kitchen with some of the finest chefs in the British Isles, including Jamie Oliver, Nigel Slater, Rachel Allen, Hairy Bikers, Rachel Khoo, and more. Where culinary creativity meets tradition, something wonderful is always cooking.

BBC Home & Garden
Bringing you the very best in British home remodelling and garden renovation, all day, every day, inspiring you to transform your living space into a dream haven.

BBC Earth
This pop-up natural history channel brings you heart-pounding action, mind-blowing sights and the wonder of this amazing planet we call home. Journey from the ocean’s depths to the world’s tallest peaks and explore the incredible creatures that shape our world. Some of the titles featured include Natural World, The Life of Mammals, Wild Africa, Wildlife on One, and more.

Top Gear
Fuel your passion with Top Gear UK and other motoring-related shows. From sliding around racetracks in shiny supercars, diving into epic challenges, to buying an old banger for an ill-fated road trip with your mates, experience and celebrate everything that’s brilliant about cars.

Antiques Roadshow UK
Discover hidden treasures and priceless stories, visiting Britain’s most sumptuous and unusual locations and discovering riches and remarkable stories in back-to-back episodes of Antiques Roadshow, as experts unveil the rich history behind cherished items.

Hamish Turner, Director of 9Now and Programming, said: “We’re excited to announce the arrival of six new channels on 9Now, showcasing iconic titles like Top Gear and Antiques Roadshow alongside four genre-themed channels including BBC comedies. This marks another great step in our partnership with BBC Studios, as we work together to expand our live channel offering. By combining Nine’s market leading platform with BBC Studios world-class content, we’re delivering even more of what our audiences love, whenever they want it.”

Deborah Tod, Director of Content Partnerships and Sales, BBC Studios Australia and New Zealand, said: We have a longstanding relationship with the 9Network and I’m delighted that we can build on that relationship to create a new partnership, giving us new ways to bring so much fantastic British content across multiple genres to Australian audiences through these FAST channels.”

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A post was merged into an existing topic: Nine Network 2025

Nine announces new data stack and 9Tribes expansion as world class customer data platform gives real-time insight for advertisers

Nine announces new data stack and 9Tribes expansion as world class customer data platform gives real-time insight for advertisers

Nine today announces it has rebuilt its data stack to deliver one of the most advanced audience data platforms for advertisers in Australia. Nine will also expand 9Tribes to include more new intender audiences to ensure brands can reach hard-to-find consumers.

The new platform gives advertisers access to comprehensive, real-time insights, targeting and sales-based measurement built on Nine’s unique first party audiences to ensure return on investment for advertisers is unparalleled to deliver better business results.

With first party, logged in data critical to brands being able to have a direct relationship with consumers, Nine has undertaken a program of technology and product upgrades to create the most comprehensive and cohesive single view of the consumer in the market and closes the gap with global platforms.

This single view is made possible by Nine’s new real-time Customer Data Platform, implemented in partnership with Adobe, which is now live. The CDP brings together data from Nine’s 22 million logged in users across the entire Nine suite of brands. It collects their demographic, content consumption and behavioural information. It also brings in data from selected partners like flybuys and Equifax to create rich, detailed, real-time profiles of audience members.

For brands this means the real-time capabilities of the CDP, together with new capability to identify audiences wherever they are across the Nine suite of brands, give the richness of insights into consumer behaviour.

The expansion of 9Tribes to include more new intender audiences in all product categories will allow brands to find potential customers in their category that aren’t necessarily converted yet.

Advertisers will be able to target recent buyers that have purchased a rival brand utilising insights that cover state, region or postcode. Utilising Adobe’s predictive artificial intelligence to model buying intention, billions of data points are being used to create the new 9Tribes intender audiences.

In 2025, Nine will also be expanding the forecasting in 9Predict – which uses AI to predict audience availability in broadcast – to now include 9Now inventory, ensuring brands can connect with 9Now’s fast-growing viewership.

Through the CDP – and data from partners Equifax, Flybuys and Azira – Nine has integrated more than 40 data sources from across Nine’s assets, collecting real-time data points every month about who Nine’s audiences are, what they watch, read and listen.

To super-charge these insights, Nine is also announcing a partnership with DataCo that allows Nine to create rich consumer profiles based on category spend from cardholders.

With Australia’s most diverse audience, Nine’s data can provide insights to help brands plan campaigns such as millennials aged 25-39 make up 31% of Nine’s total audience; or that nearly 60% of our active subscribers of The Sydney Morning Herald are also active 9Now viewers.

The suite of tech and data upgrades allows brands to have a better ability to match their customer data with Nine’s audience data.

The upgrade also allows brands that have their customer data on the Adobe Experience Platform to match Nine’s first party data without moving between instances of the CDP. In 2025, Nine will be building connectors for brands who have their data on Tealium or Salesforce to facilitate secure matching.

“With 22 million registered users, Nine’s first party data is recent, relevant and we’re transparent about where it comes from,” said Suzie Cardwell, Nine’s Chief Data Officer.

“Nine’s tech stack and data gives a market-leading return on investment for brands and advertisers. The combination of Nine’s ability to identify audiences and bring that together with these rich behavioural and content consumption signals allows us to create the most comprehensive, single view of the consumer in the market.”

“For our advertisers, our ability to understand what our audiences are interested in ensures we identify audiences most interested in their product. This allows us to identify the audiences most interested in their product and allows for a seamless and accurate view of who they are.”

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Nine unveils Good Food app offering Australia’s most comprehensive digital experience for lovers of food

Nine unveils Good Food app offering Australia's most comprehensive digital experience for lovers of food

Nine today announces a new era in Australia’s food and drinks culture, with the launch of the Good Food app, a premium subscription-based digital offering that promises to enhance the dining experiences of food lovers.

Drawing on the trusted expertise of the Good Food brand, the app will be available from November as a standalone subscription and as part of Nine’s Premium Digital packages for subscribers of The Sydney Morning Herald and The Age.

For the first time, Australia’s annual bible for restaurant reviews and the home of the Hats, the Good Food Guide, will be available in interactive digital form housed on the app.

Featuring 10,000 recipes by Australia’s best and most trusted chefs, the Good Food app is designed to cater to the needs of food enthusiasts, whether they are preparing meals at home or seeking out the perfect restaurant. With a focus on utility and ease, the app offers an array of features that take the guesswork out of meal planning and dining decisions.

Become a better cook with Good Food’s Masterclass series by Adam Liaw, and tap into cooking tips and tricks from big-name chefs and recipe creators including Recipe TinEats, Rick Stein, Karen Martini, Neil Perry and Julia Busuttil Nishimura.

Edited by Erina Starkey, the Good Food app will allow users to discover their next favourite dining experience by searching trusted and independent reviews across various cuisines, price points, styles and suburbs. Good Food Guide reviews can be discovered via a dynamic map and a location-based “nearby” function, meaning that wherever a reader is, there is always something new to discover.

Readers can also browse venues through signature Guide collections, including one hat, two hat and three hat recommendations, Critics’ Picks, and lists of the best cafes, bars and pubs.

The Good Food app will include regular weekly reviews and with a daily feed of Good Food stories, there’s also a constant update of restaurant news, including what’s just opened and Good Food columns such as Eat streets and Sandwich watch.

“It takes a village to build an experience like this and over the past year, our product, design, UX, technology, editorial, audience, commercial, brand and marketing teams have worked together to build an experience deserving of Australia’s authority on food,” said Stu Fagg, Director of Product, Publishing.

“We have a long-term strategy for this product – the launch in November will be just the start. The Good Food app will be continuously improved with regular updates and new features that will bring delight and utility to our customers and leverage emerging technologies.”

Nine’s Head of Good Food, Sarah Norris, said the Good Food app is a gamechanger for accessing Australia’s most premium food content.

“If you’ve ever thought it would be handy to have a Good Food Guide reviewer on speed dial, this app is for you,” said Norris. “The Guide has been Australia’s most respected restaurant bible for more than 40 years, and now, for the first time – and in an exciting evolution for the Good Food brand – its 900 plus reviews are available in interactive digital form in the Good Food app.”

“The app’s functionality, including dynamic map and a location-based “nearby” function, means there’s always trusted advice on hand (and in your hand). With money tighter than ever, having guidance on what’s worth your dollars in a sea of options, and be able to trust those recommendations, makes the Good Food app essential.”

The launch of the app marks a significant step forward for Nine as it expands its digital offerings, further integrating its authoritative food content into an intuitive, personalised platform.

“Nine aims to continually evolve the app, adding new features and deeper integration with commercial partners,” said Jo Clasby, Nine’s Director of Sales – Total Publishing. “These include exclusive sponsorship opportunities, giving brands the chance to connect with users in meaningful ways while being associated with the most premium food brand in the country.”

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Nine display, search and social capability integrated into Nine Ad Manager to provide better business results for small businesses

Nine display, search and social capability integrated into Nine Ad Manager to provide better business results for small businesses

Nine’s self-serve SMB ad platform, Nine Ad Manager, will introduce the ability for advertisers to buy Nine display advertising, search and social media inventory creating a one stop shop for Australia’s 2.2 million SMEs.

Australia’s small businesses will be able to add display advertising across Nine’s entire digital network, from 9Honey to nine.com.au and across mastheads like The Sydney Morning Herald, The Age and The Australian Financial Review to their 9Now video campaigns using Nine Ad Manager.

And for the first time, search and social media inventory will be able to be bought using the Nine Ad Manager platform, creating the first one-stop-shop for Australian small businesses to reach their audiences at scale. Nine Ad Manager will be the only place Australian companies will be able to combine search and social media with the power of television.

Nine’s Commercial Director – Digital, Nick Young, said: “With our ability to precisely target audiences using age and sex demographics, postcode and Nine’s 9Tribes audience segments, Nine Ad manager is an all-in-one self-service ad platform that unlocks the power of streaming TV advertising for small and medium size businesses to connect with local customers in a safe, premium environment on the largest and most powerful screen in the home.”

“Nine Ad Manager has proven to provide better business results for SMB’s with over 4000 clients using the platform in our first year. These new advancements will drive even greater effectiveness and ease by allowing SMBs to buy search, social and display campaigns with the powerhouse of premium television all in one place.”

Case studies of businesses achieving better business results include fashion brand Princess Polly, which has witnessed a 10x return on their ad spend and triple digit growth, and Australian Caravan Centre clearing a record 70 caravans across their two month campaign while using Nine Ad Manager.

The announcement comes as Nine Ad Manager launched their new brand ad, which features a genuine local family and captures the excitement of seeing their small business on TV.

Nine Ad Manager has also been judged the winner in the Best User Experience Category at the Dan Ads Self Service Summit in New York on October 22.

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Nine announces advertising on Stan Sport as converged trading and next generation 9Galaxy development promises a new era for trading solutions

Nine announces advertising on Stan Sport as converged trading and next generation 9Galaxy development promises a new era for trading solutions

Advertising will be available on Stan Sport in 2025, marking the first time advertisers will be able to seamlessly plan and execute a single campaign across Nine’s entire total television platform, which includes the 9Network, 9Now and Stan Sport.

Stan Sport brings a lineup of premium sporting events, with comprehensive international and domestic rugby, including the Bledisloe Cup, Super Rugby, and the upcoming British and Irish Lions Tour, plus all four tennis Grand Slams, the world’s premier football club competitions with UEFA Champions League, a broad array of quality motorsport, as well as world leading MMA and fight sports programming.

New Stan Tribes audience segments allow for more targeted marketing to dedicated sports fans, while a low ad load ensures the platform remains premium.

The addition of advertising on Stan Sport will allow advertisers to reach audiences across Nine’s live broadcast, live streaming and on demand platforms, offering unprecedented ease, efficiency, and effectiveness in campaign execution creating the most powerful Total Television platform in Australia.

The announcement of advertising on Stan Sport comes as Nine introduces Nine’s prime-time television inventory into the 9Galaxy platform meaning campaign delivery is 100% guaranteed, no shortfalls, no makegoods.This allows Nine to introduce converged trading across all Television platforms.

Nine today announces that 9Galaxy+ is in the early stages of development, a next-generation platform that promises to revolutionise the way advertisers manage cross-platform campaigns. It will be the first fully integrated trading platform that enables advertisers to buy audiences across all of Nine’s platforms – live broadcast, live streaming, on-demand and SVOD, and ultimately Nine’s Total Publishing and Total Audio assets through a single, unified interface.

Built to streamline operations, 9Galaxy+ will integrate directly with Nine’s Customer Relationship Management (CRM) system and will leverage real-time audience insights via Nine’s Adobe CDP. This advanced integration will allow for better-informed buying decisions, ensuring that every campaign is optimised to reach the right audience at the right time, in the right context.

“The introduction of Stan Sport into Nine’s Total Television platform allows brands to reach even more Aussies and creates new opportunities for premium integration,” said Michael Stephenson, Nine’s Chief Sales Officer.

“9Galaxy+ is our most significant technology project to date – a platform where every agency and client will have open, direct access to Nine’s inventory, trading systems, and pricing. We’re giving marketers unprecedented control over their campaigns, making it easier to plan, buy, and optimise across multiple channels.”

“We reach consumers at scale, we provide premium content, a unique data proposition and we have world class technology. It’s never been more important to invest in full funnel marketing solutions and Nine is the perfect partner to help deliver better business results.” AEDT, Thursday 17 October.

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Nine unveils revolutionary market mix modelling project as some of Australia’s largest brands sign on for industry-leading intiative to prove the power of Total Television

Nine unveils revolutionary market mix modelling project as some of Australia's largest brands sign on for industry-leading intiative to prove the power of Total Television

Nine is set to become the first media owner to hold itself publicly accountable by independent, third-party verification of its return on investment across all advertising channels, with the announcement of new relationships with the leaders in market mix modelling.

As Nine focusses on becoming a content, data and technology business that delivers better business results, it has formed relationships with market leaders in media and marketing analytics – Analytic Partners, Mutinex, Annelect, GroupM, IPG and Publicis Groupe to prove the power and efficacy of Total television, its role in the marketing ecosystem and the importance of top of the funnel advertising for brands.

Some of Australia’s most innovative marketers and most influential brands have already committed to be part of this industry-leading initiative, including Aussie, KIA, Qantas, McDonald’s, NRMA Insurance, Telstra, Westpac, Trip A Deal, Lion, Fiji Airways, Colgate, Hungry Jacks, Optus and Koala.

Our advertising partners will work independently of Nine with their own market mix model and attribution tools to assess the ROI and sales volume generated by their campaigns on every media channel. They will aim to prove or disprove 30 hypotheses to help inform better campaign planning to deliver better results.

To support this initiative, Nine is backing its confidence with a substantial $30 million advertising investment across its platforms – including the 9Network, 9Now, and Stan Sport to light a fire under the most significant ongoing research initiative Nine has ever undertaken to prove the power of Total Television and its impact for brands seeking better business results.

The marketers from the companies represent forward-thinking brands that understand the critical importance of ROI in advertising and are poised to take advantage of cutting-edge research, modelling, themes and insights.

“Total Television audiences are growing and we want to provide marketers with themes, insights and data to own the growth agenda in the boardroom, proving a direct line between advertising investment and better business results,” said Michael Stephenson, Nine’s Chief Sales Officer.

“As we work closely with our MMM partners and implement attribution modelling with a broad range of clients and categories we will extract ongoing themes, insights and data that will prove the power and effectiveness of Total Television within the marketing ecosystem.”

“When we prove this, I’m confident brands will optimise their investment towards Total Television at the expense of less effective performance channels.”

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Nine announces new advertising effectiveness tools using DataCo and Adgile to elevate better business results

Nine announces new advertising effectiveness tools using DataCo and Adgile to elevate better business results

As part of Nine’s ongoing commitment to deliver unparalleled measurement and attribution capabilities for advertising clients, it announces today partnerships with Adgile and DataCo.

As a leader in media and advertising solutions, Nine has forged a long-term partnership with Adgile to independently measure the effectiveness and attribution of every campaign.

This collaboration will provide real-time insights into web traffic, app engagement, and share of search, ensuring that advertisers receive comprehensive reporting at the campaign level. By harnessing these insights, Nine aims to deliver superior business results for all advertising partners.

“We believe that transparency and measurement are critical in today’s advertising landscape,” said Nick Young, Nine’s Commercial Director – Digital. “With Adgile’s expertise, we can offer our clients the tools they need to understand the real impact of their campaigns, whether they are investing $20,000 or $20 million.”

In addition to the partnership with Adgile, Nine is also partnering with DataCo to integrate rich consumer profiles based on aggregated category spend via ANZ data. DataCo securely connects this valuable data with Nine’s own, to provide advertisers with sophisticated insights into sales uplift and category spend outcomes, directly linking them to exposed audiences to measure advertising impact.

Nine will also enhance its attribution reporting to ensure advertisers have the most accurate and actionable insights at their fingertips. Nine will enhance its reporting capabilities by incorporating web traffic and search data insights into every report.

This initiative will empower advertisers with multiple data points and granular insights, enabling a thorough understanding of the effectiveness of their TV advertising efforts.

In the coming months, Nine will launch automated campaign reports with self-serve dashboards for every 9Now campaign. These reports will feature in-target delivery and reach metrics, 9Tribes analytics, and footfall traffic reports powered by Near.

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Nine Audio launches contextual short form finance advertising solution

Nine Audio launches contextual short form finance advertising solution

Nine today announces the launch of Nine Audio: Finance, a new premium short-form advertising solution adjacent to the network’s finance reports that will enhance the Nine Audio offering and allow for brands to connect with audiences during crucial “lean-in” moments.

With finance content never being in more demand, Nine Audio: Finance is designed to meet growing demand in the finance category and will provide an additional 10 second high-frequency, standalone audio advertising solutions and prominently feature across Nine’s audio assets.

It builds on the success of the Nine Traffic Network (NTN) to expand the range of premium advertising contextual opportunities and create a compelling solution for clients.

Contextual advertising has proven to increase purchase intent by up to 37% (Nielsen Catalina 2024) and allows Nine Audio’s highly-respected finance reports to provide a premium environment for brands to tap into the daily finance conversation.

This new initiative will debut alongside existing premium finance content, with reports airing hourly. Brands will be able to leverage the Nine Audio: Finance reports, which include:

  • Finance updates airing hourly from 6 am to 7 pm, and from 5:30 am to 8:30 am during Breakfast.
  • Adjacent 10-second short-form ad spots, complementing 30-second ads and other finance assets such as Money News.

Additionally, Nine Audio: Finance will offer a range of content under its umbrella, including:

  • Sponsorship and integration opportunities with the Money News Show.
  • Money News Catch Up and Market Wrap podcasts.
  • Finance updates in key programs across the day, including “UNPACKED,” a segment focused on finance topics such as investing.
  • Digital audio coverage across news, business, and finance categories, targeting relevant audience data segments.
  • Further premium ad products in finance, with upcoming extensions into sport and weather.

“Nine Audio: Finance is a game-changer for advertisers in the finance sector,” said Nine’s Director of Sales – Total Audio, Ashley Earnshaw. “It’s a premium, brand-safe environment that allows brands to leverage the higher trust and credibility associated with finance content while connecting with audiences during moments of high engagement.”

Nine Audio: Finance will launch on October 28, with additional audio verticals planned to follow in the new year.

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Includes some videos

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3 posts were merged into an existing topic: Nine Network 2025

2 posts were merged into an existing topic: 9Now