Great ratings last night 1.4 million in preliminary numbers.
10 Likes
Huge ratings considering it was on at late-night AEST. Her match aired in primetime here in Western Australia
5 Likes
Nine made a mess of Alcott’s final. They planned to show it live on 9Gem but the match got pushed back due to rain. When Todd Woodbridge came on air at 8pm AEST to notify viewers of that fact, he stated that 9Gem would show the match when it begins. However, they ultimately never did even though (as it happened) Alcott’s match started around 9:30pm AEST and finished just before Barty’s final began.
While it’s good that they did eventually showed the match, it bumped both singles doubles finals to Stan Sport which was a shame because for those who couldn’t go to sleep after Barty’s victory, the women’s doubles final was a really, really good match.
In regards to Barty’s final, Nine did an outstanding job with their coverage. Jelena Dokic & Sam Groth have developed into very good pundits and their analysis of the match was solid while Todd Woodbridge’s emotional response to Barty’s victory reflected the mood of the country. Crucially though, Nine made the right call sticking with the post-final celebrations/proceedings until the very end - they even delayed an ad-break in order to show Barty meeting up with her team in the corridors of the All England Club
7 Likes
The missed opportunity to show Alcott’s final didn’t go down well on social media. .
3 Likes
I don’t think Dokic or Groth are particularly good pundits and Woodbridge is okay but can be quite annoying. But the effort they have put in the coverage this year has been fantastic. Can’t say enough about the Nine/Stan deal for these past two slams. It has worked a treat.
Just a shame they stuffed around the Alcott match. Should of been shown on 9GEM but again that’s an an example of why this deal is great, it was still shown live on Stan Sport.
Can we keep Pete Heliar out of the tennis thread please?
Rain delay and big live sporting events like Wimbledon makes things unpredictable. It wasn’t in control of Nine.
2 Likes
They still could have gone out of the schedule to show it. It was a very bad look to not have it on.
6 Likes
I agree that it was in Nine’s control in that they could have interrupted whatever was on 9Gem to show it live, and put an announcement on Nine that it was on 9Gem. Absolutely no excuse.
7 Likes
WIMBLEDON 2021
ACES IT ACROSS ALL PLATFORMS
Wimbledon 2021 has been a standout ratings success for Nine across linear television, BVOD and Stan Sport.
The two-week tournament, which concluded overnight, reached a total national audience of 6.363 million viewers across the country (Metro: 4.454 million / Regional: 1.909 million) on Channel 9 and 9Gem.
This equates to more than 25% of the Australian population tuning into the broadcast on linear television.
In the BVOD space, more than 51.8 million live minutes of content was streamed on 9Now, equating to more than 1.7 million streams.
And on Stan Sport, Wimbledon accelerated subscriber growth to a new record level. For the first time, Australian tennis fans were treated to coverage of every ball from every court of the premiere Grand Slam, with Stan Sport delivering live and ad-free coverage with full match replays, mini matches and highlights available on-demand.
The most watched match of the tournament was the women’s final, in which Ash Barty defeated the Czech Republic’s Karolína Plíšková 6-3, 6-7, 6-3. The broadcast secured an average audience of 2.013 million (Metro: 1.511 million / Regional: 502,000) and a peak audience of 2.251 million (Metro: 1.687 million / Regional: 565,000), making it last week’s No. 1 program with all key demographics and Total People. It is also the third highest rating program of 2021, after the first two State of Origin matches.
On 9Now, Day 12’s women’s final secured a live BVOD audience of 92,000, making it among the highest rating live streamed programs of 2021, after the first two State of Origin matches. More than 16.4 million minutes of content was streamed on Day 12.
Barty’s straight sets semi-final victory over Germany’s Angelique Kerber was the second most watched match of the tournament, boasting an average audience of 734,000 (Metro: 548,000 / Regional: 186,000) and a peak audience of 928,000 (Metro: 665,000 / Regional: 264,000).
Last night’s men’s final in which Croatia’s Novak Djokovic defeated Italy’s Matteo Berrettini 6-7, 6-4, 6-4, 6-3, was the third most watched match of the tournament. It secured an average audience of 318,000 (Metro: 248,000 / Regional: 70,000) and a peak audience of 572,000 (Metro: 438,000 / Regional: 134,000).
The late-night share performance of Wimbledon 2021 contributed to 9Network and Channel 9 winning the past two weeks with all key demographics and Total People. Compared to the corresponding fortnight last year, the 9network was up by 4% with People 25-54, by 5.3% with People 16-39, by 4.8% with Grocery Shopper + Child and by 3.6% with Total People.
Brent Williams, Nine’s Head of Sport, said: “Congratulations to Ash and Dylan on their memorable and historic victories. Indeed, the whole Australian playing group provided some incredible performances across the entire tournament. I also want to acknowledge our studio team of Todd Woodbridge, Jelena Dokic and Sam Groth, whose insightful commentary and astute knowledge helped make our broadcast the incredible success that it was across all of Nine’s platforms. We were delighted to also present a new unique offering on Stan Sport with tennis fans across Australia enjoying live and on-demand streaming of every match from Wimbledon.”
OzTAM Metro (5CM) + Regional TAM (CAM), Women’s Single Semi-Final (08/07/21) “2021 WIMBLEDON D8 -LATE” - Nine & Women’s Single Final (10/07/21) 23:08:00 – 25:03:59- Nine & Men’s Final (11/07/21) “2021 WIMBLEDON D13 -LATE” & “2021 WIMBLEDON D13 -LATE EXTENDED” - Nine, Total People, AUD/Peak AUD, consolidated 7 data (at 12/07 - time adjusted for Women’s Single Final and based on pre logs for Men’s Final)
OzTAM Metro (5CM), WIMBELDON 2021 Dates: 28/06/2021-11/07/2021 vs 29/06/2021-12/07/2021, 1800-MN, FTA Networks/Primary Channels/Multi Channels, Total People/Ppl 25-54/Ppl 16-39/GS+CH, Share % [FTA], consolidated 7 data (at 12/07/21)
OzTAM Live VPM, 2021 Wimbledon, 28/06/2021 - 11/07/2021, Includes Coviewing on Connected TV, 9/7/2021 to 11/7/2021 based on prelogs
OzTAM Live VPM, 2021 Wimbledon Day 12, 10/07/2021, Includes Coviewing on Connected TV, based on prelogs
OzTAM Live VPM, 2021 Wimbledon Day 13, 10/07/2021, Includes Coviewing on Connected TV, based on prelogs
OzTAM Live VPM, 1/1/2021 - 11/07/2021, Rankings based on Live BVOD Audience, Includes Coviewing on Connected TV, 9/7/2021 to 11/7/2021 based on prelogs
2 Likes
Unbelievable success this year, wonder how this stacks up on previous years on Seven and Nine? Would have to be right up there. What year did Kyrgios make the finals, that would’ve been big I imagine
2 Likes
I think Channel 9 did a much better job with this years Wimbledon telecast. With very good numbers during prime time. As well, people can stream tennis on 9Now.
3 Likes
Oh my God, it was 11 years ago, build a bridge. So many staff that worked on it then probably aren’t even there anymore.
I’d go as far as to say their effort this tournament was even better than Seven’s in recent years 
2 Likes
Tim Sheridan & Ken Sutcliffe instantly come to mind - pretty sure both would’ve been the main presenters of Nine’s Wide World of Sports the last time Nine had Wimbledon anyway…
2 Likes
Fred Stolle and John Newcombe were also commentators
The coverage back then was that bad. Wimbledon was treated as a 2nd class event towards the end.
But yes, this year’s effort was the best yet.
5 Likes
Tennis on Nine in 2022 is summer’s biggest marketing platform
Nine has used its annual tennis launch to highlight how Tennis on Nine in 2022 is not only summer’s biggest marketing platform but also the most effective.
With two of Australia’s favourite sporting heroes, Ash Barty and Dylan Alcott, leading the world tennis rankings and both coming off incredible Wimbledon performances, Nine’s 2022 Summer of Tennis promises to again deliver huge audiences and provide marketers and brands with a unique platform to begin their calendar year plans.
“We can’t wait for the Australian Open to kick-start 2022 before continuing the momentum into the other Grand Slams of Roland Garros and Wimbledon, all of which deliver highly engaged audiences for us,” said Brent Williams, Nine’s Director of Sport.
“We saw Wimbledon smash records on Nine this year, with well over two million people tuning in to watch Ash Barty fulfil her childhood dream of winning the Wimbledon title. Those audiences will be tuning in for the Australian Open and Nine’s Summer of Tennis.”
Commercially, Matt Granger, Nine’s Director of Sales – Sport, noted that summer would be a major inflexion point for Australia as agreed vaccination benchmarks are set to be achieved and key states transition out of lockdown.
“After almost two years of living with a pandemic, we believe the summer of 2022 will be a real turning point,” said Granger. “We have seen this year that sport is the one thing which has brought us together as we cheer for and celebrate our heroic athletes. As we look ahead the Australian Open will do just that and help to inspire a nation.
“The Australian Open is unique on the world stage in terms of timing, reach, impact and effectiveness.”
2022 will be the first year that Nine can offer marketers and brands an integrated solution across television (both metro and also regional for the first time), as well as print, radio and digital.
“Nine has invested heavily to create an unrivalled content and total TV strategy,” said Granger. “The blend of assets at Nine delivers our audiences something unique that no other media company in the world can offer.
“From print, radio, digital and now to TV, on both a metro and regional basis, we really have a powerful combination of touchpoints when it comes to tennis.”
He pointed to the incredible results achieved by major brand partners over the past three summers of the Australian Open, such as Kia, Samsung and Swinburne University. As measured through Nine’s marketing solutions division, Powered, all three demonstrated significant uplifts in brand consideration, awareness and purchase intent.
Granger said: “Tennis is the only proven summer platform to increase brand perceptions. We have looked at the average uplift across all brand metrics measured for our major sponsors of Nine’s Summer of Tennis over the past three years, and we found that the biggest impact is on perceptions of quality, trust and innovation.
“For any marketer looking to increase any of these metrics, Tennis on Nine is not just the perfect platform but also the most effective.”
Nine’s summer of tennis will start with ATP Cup on December 30, 2021, followed by tournaments in Brisbane, Hobart and Adelaide, leading into Australian Open.
2 Likes
Why on earth are they releasing a statement like this when the tournament’s status is completely up in the air…
Because they have to sell ads and sponsorships. Easier to refund if it doesn’t go ahead than be scrambling in a smaller window to try and sell it.
Also, it sends confidence to the market that it is happening.
3 Likes
I am confident that it will go ahead just as it did this year.
1 Like
1 Like