Nine Sports Broadcasting

Do we think Nine will go after for the next round of AFL broadcast rights when the current Seven/Fox deal expires?

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Interesting studio setup. Assume that’s from the MLB studios?

They will 100% try to get Cricket & AFL. Like any premium sport

Does Nine have the resources to serve three masters (AFL, NRL and Rugby Australia) at the same time?

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I doubt conversations will even open for either of those sports for three years though, so really it’s a pointless discussion.

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Nine is showing the promo for its 2027 line up right after the NRL Grand Final post match presentation.

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At least they’re actually living up to their WWOS branding.

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Really? Australian summer? That would suggest no longer having broadcast rights to the Australian Open then. As one network couldn’t possibly afford both CA and TA rights, on top of having at least one major winter code and everything else.

They probably can’t but they will still bid to try get cricket & AFL.

They have Stan so can use that.They can have Test cricket on 9 - which ends before Aus open starts & others can be a mix of 9 & Stan etc

Didn’t they bid in 2022 which was Test Cricket & BBL only?

As said by @OnAir its very very far into the future so it’s kinda pointless

That’s all very well hypothetically, but there’s still the matter of this:

AFL + NRL + TA + CA = $10 billion+ before you even add everything else :joy:

Interesting that Nine included NHL in the 2027 promo. Yes it has the weekly live game, but it means nothing if it can’t show the Stanley Cup finals.

As for cricket, I think Nine will try to get the rights to the next International Cricket Council broadcast deal when the current one with Prime Video expires at the end of next year. The next deal includes the men’s T20 World Cup in 2028 which will be hosted by Australia and New Zealand.

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Nine were definitely pushing their 2027 sports rights during the NRL Grand Final last night. And rightly so. Best opportunity to do it.

Could have had the random plug for current sports too. Like the NBL on Nine/9GO and for the EPL on Stan too.

This time next year we’ll be looking at either MAFS OR The Block as the only tentpole reality show instead of both :smiling_face_with_sunglasses:

How much of some of those events highlighted in the promo will actually be on 9?

Interesting they’ve decided not to promote Stan, especially given that’s where you’ll need to go to watch a lot of it

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I suppose given that the contracts are held by Nine Entertainment and most of those rights are effectively split amongst brands within the stable maybe Nine consider it a more effective strategy to use Wide World of Sports as a promotional brand umbrella for everything on every brand within their ecosystem because every deal is effectively done with Nine through its broadcast sport division

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https://tvtonight.com.au/2026/10/nine-upfront-2027-sport.html

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HISTORIC TASMANIA DEBUT HEADLINES WNBL OPENING ROUND ON 9NOW

WATCH EVERY WNBL GAME LIVE & FREE ON 9NOW FROM THURSDAY, OCTOBER 15

The WNBL27 Season will bring world-class women’s basketball to sports fans across the country, tipping off this Thursday, October 15, with every Sunday game on 9GO! and all games live and free on 9Now.

Featuring expanded coverage, international superstars and fierce inner-league rivalries, 9Now will bring fans front-row seats to every moment of the action.

History will be made in the season opener on Thursday night as the Tasmania Jewels make its long-awaited debut in the WNBL against Geelong Venom. The league’s newest franchise will be looking to make an immediate statement in game one.

On Friday night, there will be an international spotlight on the Southside Melbourne Flyers and Sydney Flames. Both powerhouse squads feature key marquee imports from China, setting up a thrilling battle.

Next on Saturday night, revenge will be on the mind when Perth Lynx and Townsville Fire meet in the ultimate Grand Final rematch. As the reigning champions, the Fire will start their campaign against their biggest competition, as the Lynx will fight to settle the score.

Then on Sunday, the Sydney Flames and Adelaide Lightning go head-to-head on 9GO! with the Flames looking to get a win after a 0-3 record against the Lightning last season.

Watch every game of the 16-round WNBL regular season and Finals on 9Now, plus every Sunday game also on 9GO!.

BROADCAST SCHEDULE: OPENING ROUND

Thursday, 15 October
Tasmania Jewels vs Geelong Venom
– 7.00pm AEDT Live and Free on 9Now

Friday, 16 October
Southside Melbourne Flyers vs Sydney Flames
– 7.00pm AEDT Live and Free on 9Now

Saturday, 17 October
UC Capitals vs Bendigo Spirit
- 3.00pm AEDT Live and Free on 9Now
Perth Lynx vs Townsville Fire – 7.00pm AEDT Live and Free on 9Now

Sunday, 18 October
Sydney Flames vs Adelaide Lightning
– 1.00pm AEDT Live and Free on 9GO! & 9Now

Tuesday, 20 October
Adelaide Lightning vs Townsville Fire
– 7.00pm AEDT Live and Free on 9Now

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DAKAR 2026 YOUTH OLYMPIC GAMES

31 Oct - 13 Nov 2026, Dakar, Senega

Saturday 31 October 4:25 AM Overnight, 9Go!

Opening Ceremony

Nine presents the Dakar 2026 Youth Olympic Games Opening Ceremony, live from Stade Abdoulaye Wade, Diamniadio. The Youth Olympic cauldron will be lit during the ceremony, marking the first-ever Olympic event on African soil.

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