this is from media week:
sca;s grant Blackley:Radio is the major source of revenue at SCA, with $173.3m in H1 FY21 compared to $84.9m from TV. Losing the Nine signal for 10’s channels would put further pressure on those SCA TV dollars.
When asked by Mediaweek last week if SCA might have to continue negotiations with a new CEO at Nine, SCA CEO Blackley said, “No, it is something we should be able to do before that happens.”