Nine Radio (Talk)

I thought it was a good idea at first for 4BC to try something different at Breakfast. Maybe they should move to 4BH? Where they probably should have been in the first place.

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On my regular visits to Brisbane I just can’t believe the rubbish they deal up on 4BC breakfast and it takes 3 of them to do it! and when there is nothing to talk about they start playing music!, unbelievable.

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What worse, is they’ve tweaked 4BC’s entire news talk format just to accommodate the trio.

I wonder if they got the axe, would the classic hits suddenly stop?

And would Brent James stick around just for a Saturday morning slot & Saturday evening programme?

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Rob McKnight @blackbox would make an excellent 4BC breakfast host.

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The blame for the fiasco at 4BC clearly lays with Greg Byrnes knee-jerk ‘let’s buy an audience’ decision which is a fools paradise. If Greg had thought more than 10 seconds about it, he perhaps would’ve noted it’s desperately rare for an audience to follow presenters en masse to another station.

There’s only one broadcaster who did it successfully, three times - John Laws. From 2UW to 2UE, Then 2UE to 2GB, 2GB back to 2UE - all while carrying the majority of his audience. It was the most extraordinary feat and will never be repeated.

Alan Jones also carried his 2UE audience once to 2GB.

4BC has historically been a problem child, for many decades. However, prior to this ‘blood-rush’ decision, Breen was growing an audience in breakfast ( Survey 3/22 breakfast 7.5) today 4BC breakfast and the station overall are bleeding listeners. Survey 8/23 4BC breakfast 6.4, behind 4BH.

Their only claim to fame, 4BC is number 2, 65+ behind 4BH.

So, 4BH with a tiny budget, no studios, but clever, evolving programming has won the majority of the 4KQ audience.

4BC lost Breen, lost audience and lost credibility. If changes are not made, the drift will continue. Time for Byrnes to admit defeat and start again.

But, don’t hold your breath…

Brisbane’s demographics are different to Sydney and Melbourne and talk radio does not rate as well in Brisbane hence the music at Breakfast that they were trailing.
I personally think maybe limiting the talk to mornings and maybe drive similar to a regional AM ie 2GN station may help? Brisbane doesn’t have a station like SmoothFM in Melbourne and Sydney yes you can listen on DAB but it’s not available everywhere. I would make the music similar to SmoothFM but continue having the talk morning show 9am to midday but that’s it other than nights. If talk doesn’t rate and hasn’t for 20 years in Brisbane why continue with it throughout the day?

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I’d suggest the time for them to move to 4BH passed a long time ago. Why would you pay the three of them to do a job that Bob Gallagher is doing very well on his own? Not really a wise investment.

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I agree it was a knee-jerk reaction.

Eg: If/when K&J are “up for grabs” again, I highly doubt 2GB will be knocking on their door.

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Thank you, that’s very kind!

Tbh I would love to do a breakfast show with Sofie Formica - she and I have great chemistry on air. We know each other well enough to take the piss but also have a good discussion on the issues of the day.

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3AW has jumped on the Taylor Swift bandwagon. Jacqui Felgate’s drive show had been playing Taylor’s hits in the past couple of days. And on the 6pm news today, Tony Tardio described Alex Riddell as a “self-confessed Taylor fan” while introducing her report on fans arriving at the MCG for tonight’s concert, and finished the bulletin with “Tay-Tay time, five past six” instead of the usual “news time, five past six”.

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The usual sign off is “It’s five past six, that’s the latest in news and sport”. Been like that for about four years now. It used to be “news time, five past 6” - much better.

It irks me because it’s actually four and a half minutes past the hour and that is a subtle difference, where 2GB actually says “It’s four and a half past the hour, that’s the latest in news and sport”.

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Genuine question… you’ve just heard the news, surely ‘news time’ only makes sense at the start?

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It was a sign off. And the way it was said emphasised that. I liked it.

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i think it’s one of those old school radio customs. Back in the olden days, 3DB used to sign off its news with “Herald/Sun news time is xxx past xxx”. (referring to the then separate Herald and Sun newspapers). I never quite understood it.

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Maybe it was originally intended to be “Herald/Sun News, time is x past x” and over time the pause disappeared.

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maybe.

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Anyone else hear the pitiful interview Tom Elliott did with Federal Opposition Leader Peter Dutton this morning on 3AW? Did not challenge him on absolutely anything. It was a disgrace for the supposed number one news-breaking program on the station.

Elliot is a Liberal faithful that’s why. His father was the president of the Liberal Party.

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Much like he’s weekly appearance on the Ray Hadley morning show which if I was head of Nine Radio I would not allow unless he also had someone from Labor every week as well which isn’t going to happen.

Ray Hadley, by his own admission, has said that he is a “conservative shock jock” so it would be expected that he would hold such views. That said, from my own listening, he has given it to all sides of politics and given credit where it’s due to all sides. During the pandemic, he was full of praise for Dan Andrews and Annastacia Palaszczuk for their handling on lockdowns. He has recently had NDIS Minister Bill Shorten on the show, along with a handful of Minns Government Ministers and MPs. He has given it to the NSW Liberals and Nationals on countless occasions when they were in government and also now in opposition. Yes, he gets very cozy with Peter Dutton, but there has been times when he has given it to him as well and I suspect he will asking difficult questions to him tomorrow about an opposition senator who was drunk while giving a speech in Senate estimates. I think Ray is fairly even handed most of the time and he can go overboard a lot. But if he was a warm and fluffy morning host, he wouldn’t rate. The more controversial you are, the more you will rate. Think Kyle and Jackie O.

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