Nine Radio (Talk)

3AW is back on air now.

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Were they off digital too?

Yep. Analogue and digital. Maybe online but unsure

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I’m told by a friend in Melbourne that for a little while around 1pm, 2GB was put to air on 3AW including the end of George & Paul, the Sydney News, and the start of The Continuous Call Team. I presume this was to get something to air while the studio equipment was brought back online.

They were also off air online.

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Brief report on Seven News Melbourne tonight. It said Nick McCallum and Heidi Murphy were hosting this morning when they heard a loud bang in the studio, and the station was off air for two hours.

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I often think the same. Is 3AW planning to relocate? When you watch them online their studio looks like they are broadcasting out of a broom cupboard with old fax/photocopying machines and reams of paper on the floor, just looks dirty and untidy.

Tomorrow’s front page.

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Their studios aren’t that bad they were only built just over a decade ago!

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Yikes, that’s a shame to be off digital too.

Studio problem then.

Dead air or back up tape ‘we are experiencing technical difficulties’ would be preferable in Melbourne. Keep an unknown program off to save confusion.

Probably because it’s a talk station and the nature of the format generates a lot of paper in preparing it.

Regardless of what you think of the 2GB content, the station and network will benefit from Singo taking the money and departing. He freely admits technology has passed him by and his dated ideas have relegated 2GB as a station that only has relevance among those who yearn for the past.

Talk radio should have advertisers to the success that Smooth has. It doesn’t. Its client value is much less and much older. Especially for 2GB. They are the big outliers of this and not in a good way.

Stations locked in the past like 2GB need to modernise gradually and move to a larger share of the 45 - 65 demo instead of Alan’s huge chunk of 65+ audience. As much as I respect those over 65, they are not who advertisers primarily want.

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Lavinia Nixon hosting Afternoons today on AW - Dennis is on holidays.

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I wonder if Steve Price expected he would fill in.

It’s the First Time Livinia had a Regular Radio Gig since she was on TTFM doing Drive with Ed Phillips back in the Early 2000’s.

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We’ve read her name filling in before on radio since then.

His ego might have but his brain knew he wouldn’t. Not with the current content on 2GB afternoons.

“Make sure you’re tuning in”

Code for:

(nervous panic, said through trembling teeth whilst chewing nails)

"I hope Karl doesn’t burn off all the audience and clients whilst I’m away"

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3AW Nightline has been axed. Almost going for 50 years. How sad.

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Axing a show which a long heritage and loyal listenership is a real ‘smart’ move Macquarie…

Here’s the statement Simon Owens (one of the program’s co-presenters) just put out - seems like axing Nighline isn’t the only change happening at 3AW:

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Devastating to hear Nightline has been axed after nearly 50 years - it’s been a Melbourne institution.

Nick McCallum filling in for Tom Elliott has just said that he may have to evacuate due to a suspected fire in Media House (3AW).

This radio network is a shambles with its insistence of networking everything from that diabolical 2GB. I like John Stanley but surely Melbourne is a large enough market to sustain a local 24 hour a day talk radio station. More bloody networking nonsense.

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