@Brianc68 Indeed, you’ve made good points as usual. Lachie is reaching the 15 year span that you may notice a few ownership periods averaging to of late.
Brisbane is missing a music station in the national format list and with KQ"s success, surely some brains within Nine can see the potential?
Smooth on 882 is exactly the same idea as Craig and his SEN expansion all over however DAB+ is far superior to streaming, actually a broadcast medium.
There’s plenty of further possibilities, all requiring divestment.
Nine with their MML acquisition could do the right thing by themselves and acquire SCA who, for TV at least have strategically merged with Nine already with Nine supplying regional bulletins (great idea) and soon, the NPC deal.
SCA cleared the TV deck, divesting NRN, leaving radio to discuss.
If Nine don’t invest sufficiently to reboot the MSR stations and revive PR and BC, then divest them with the SCA acquisition. However, hold GB and AW; as a business.
Convert the talk stations onto the MMM licence in Syd and Melb. We’d then have FM talk and a secure future. for talk Would be nice if this were done before the current AW talent pre midday retires. Quite the talent housed potentially at Clarendon Street South Melbourne - John, Ross, Neil + FOX bfast and whomever’s retained for 3MMM DAB+. Rejig the floor plan with the corporate functions of SCA assumed by Nine.
2/3MMM to continue as DAB+, retain the male audience. Significant DAB+ marketing investment to shift the audience. Expect less audience, see out existing talent contracts and perhaps choose a cheaper roster.
MMM to remain on FM in Adelaide (if AA still with Lachie) and Brisbane, Mix too in Perth. MMM chosen as FOX is the cash cow and should remain.
Three stations to a market you think? Remember, MMM to DAB+ only, AW and GB onto the MMM FM licence. They are their lowest share markets. Kyle rewards loyalty, he also balances that with the pay offer, should Nine want him and purge the radio side of those who let him go, perhaps that solves 2DAY’s woes too.
Divestment is legislated as 6mths but we saw the 2CH debacle. Nine could make a decision throughout, say 12 mths to divest PR and BC as music format placeholders for sale and shift their businesses to FM or DAB+ only too.
Please!