Nine Radio (Music)

How awful for him and his family. Thanks for the background @Glennc

Yep. He is approaching his fight in a positive manner, which is something I doubt I would be able to do. Not something I’d wish on my worst enemy.

5 Likes

Also the favourite beer of Matthew Johns alter-ego Reg Regan…at least until 2008 when he switched to VB. :wink:

Now, back to the topic at hand. As much as don’t care much for the output of Macquarie Sports Radio, surely their Sydney ratings will increase next week? Serious questions will need to be raised about the viability of the station if they fall!

1 Like

Agreed. From a money making perspective, surely the entire MSR network is running at a loss.

What more false hope can MML/Nine give it?

Are they waiting for the merger to completely finalise before making further sweeping changes to 954/1278/882?

If it were BOG I could understand why you’d continue to run a radio network like that, but you’d expect better from these guys surely.

2 Likes

The first Roy & HG show from this morning. They did talk about other sport, it wasn’t all just cricket.

2 Likes

On George and Paul show they read out an email on how disrespectful it was to advertise on GB for listeners to switch over to the Roy and HG show on MSR. I tend to agree. Not that there is anything wrong with the Roy and HG show.

3 Likes

Why not? If you want more people to listen to MSR you have to let 2GB listeners to know.

1 Like

It’s a very lame way of growing an audience. Tight too. You’re better off actually paying for ads.

… Funny how Roy & HG’s Facebook page still has the cover photo and profile pic saying The Probe on Triple M …

1 Like

After the first full survey of MSR 954 which saw them fall below 1% and Sky Sports Radio, 2GB promoted their sister station a few times per shift. It didn’t make any difference to the ratings then (between Survey’s #4 & #5, they dropped 0.2% and remained behind Sky Sports Radio), it’s unlikely to make much of a difference now.

If anything, I would say that having to advertise a lower rating on a more widely listened to sister station wreaks of desperation. I mean, you don’t hear promos for WSFM on KIIS, promos for Nova on Smooth or promos for 2DayFM on Triple M!

2 Likes

… and what does it say for advertising effectiveness on 2GB? …

3 Likes

There was a promo during Roy & HG for their State of Origin coverage during the week around the matches that ended with ‘and you can hear the game on our news talk station 2GB’. So they are sending listeners back the other way too.

3 Likes

Yeah I’m not sure it’s a bad thing. You hear it a lot in the US. Music FM stations often promote sister stations (usually on AM) for particular events, usually sports events, sometimes even their news talk sister stations.

3 Likes
4 Likes

I was shocked when they bagged management so openly on the show last weekend. They’d almost certainly have a clause in their contracts that forbids such comments. It’ll be interesting to see if they’re on air on Saturday given they’ve threatened to walk when they’ve butted heads with management in the past.

3 Likes

I can’t recall them criticising 2UE management in that manner. George Moore always complained when the program changed timeslots but it was obvious it was fake complaining.

2 Likes

Is there a more publicly complained management team than MML? Even BOG has less on air complaints about management.

2 Likes

I have a feeling these on air “complaints” are in fact ordered by management. Come on people, Kyle & Jackie do it too. It’s all about gaining publicity, any publicity.

1 Like

Funny how the attack coincided with an arrival of an email from a disgruntled listener, complaining about Roy and HG being advertised…

Exactly, it’s all a set up. The email is a set up, the gee up is a set up.

1 Like

Adam Lang commenting on the successful ratings in Survey 3, 2019.