What?? Are they SERIOUSLY considering another failed commercial sports AM station?
I feel sorry for Magic. The boys are good, but not for Magic.
Please NO! Didn’t mind them way back on SEN but don’t need any more ‘blokey’ breakfast shows.
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Up against Breeze 92.1 who also have an 80s program at that time.
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not a question aimed at you as the messenger, but why on earth is this “likely”? I would not be a good fit for the station format at all. Does Melbourne really need another sports-themed breakfast show? There’s already SEN and RSN and neither are rating through the roof.
The only reason I think this could become a reality is because of the Coodabeen’s on 3MP. Maybe they’ll bring them across to Magic and make that more of a classic hits/sports station?
Mind you, the Coodabeen’s would’ve been a better fit on Magic rather than 3MP.
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The Herald Sun report is 8 days old. I can find no reference anywhere to suggest that Mark Allen and David Schwartz are moving to Magic or any other station. To suggest that it’s “likely” is absurd and unfounded. It’s not even a similar shift.
It’s in Jon Anderson’s sport section.
Definitely not! Why would (or does as in 3MP’s case) any music station have these has beens interrupting the music. They may have been relevant 20 years ago on the ABC but have now surely passed their used by date. Why do some posters want chatter on music stations? Announcers who know the music , yes, blokey know it all chatter, no.
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a music station that inherited the old 3AW call sign.
Fact-checking clearly not a strong part of Jon’s columns.
Would be very surprised to see them do breakfast: could potentially make for a replacement for Sportsday across the ACE regional AMs, with Magic giving them a Melbourne outlet?
With ratings of 0.6% they couldn’t do any worse.
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4BH have grabbed most of 4KQ’s audience, rising from 1.3% in the last survey to feature 4KQ (10.2%) to 8.6%.
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I’ve just completed a 4BH Music Panel survey. I’d forgotten that I’d applied on their website that I’d be interested in participating, they sent me an email not long ago. Had to listen to snippets of about 480 songs all up ranging from early 60s to late 80s , I said which ones I’m sick of,most songs that pop up in the “Oh No Not that Song Again “ thread.There wasn’t any I didn’t know , I would be in their target audience, the over 55 year olds.
It would be great to win the $1000 too but as I never win anything I won’t get my hopes up 
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Yes. I have completed several of these for Magic 1278 in Melbourne. Yet to win anything though and the songs I said I disliked are still being played.
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So it’s all for nothing,they’ll still play all those songs that I’m sick of and don’t want to hear anymore 
There are songs “we” may be sick of but are the favourites of others. So just because “we” don’t want to hear them anymore doesn’t mean others don’t. Personally I never want to hear anything by The Police or Sting (makes me turn off the radio)ever again but I believe they are very popular with some people. For the life of me I don’t know why. 
Ace should use the same music format they use on Gold 1242 on Magic 1278 as well.
I can’t see why not.
Use the Slogan from 3ne
Melbourne’s Magic 1278 Playing the Hits you love
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Could do with 2UE and Magic 1278 a Bit More, But give 3MP some More Diverse Programming.
Most listeners would be listening through the app or on DAB radio.
So today 4BH started doing a top 10 countdown at 5pm each day (apparently 7 days a week, so also the weekends). The countdown is themed or year based (today’s was transport themed - so it had songs like Big Yellow Taxi, Bus Stop, Drive etc.).
So little by little they’re adding the types of music features that 4KQ had (this is basically the Classic 9@9 when they do themes, except 10 songs instead of 9 and at 5pm instead of 9am). They’ve now got double shots, songs from the vault, 70s and 60s shows on the weekend, Jukebox Saturday Night, JAM Nation at 6pm weeknights and a Friday night show (Totally 80s instead of Friday Night Fever).
The only major differences now are not having a typical breakfast show with talk hosts (instead focusing on a More Music Breakfast as a differentiator), not having 70s hours twice a day and not having the themed weekends. Oh and of course they don’t have that iconic 4KQ news theme😥.
Anyway, they’ve certainly built up the station quite a bit since the July 1 switchover of most of the 4KQ listeners.
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