Maybe Easy Classics what 2ch used to use before going classic hits
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4BH really need to fix their DAB+ sound. Despite the adequate bitrate of 72 kbit/s the sound is very hollow and hard to listen to for any length of time. Stations with far fewer bits sound better. It’s like the audio is optimised for AM - no base and enhanced higher frequencies.
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Great to see ACE mining their listeners for detailed research on music selection. Just finished my 2UE Easy Music Panel online survey where they fired about 400 song snippets at me for individual ratings on each track. Good stuff ACE !!
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Sounds like they should have given you a gift card for your efforts.
Well there was a carrot …
""Select your favourite songs and win $1000 cash!
We thought we’d reach out to say hi and let you know we have a very special survey we would like to invite you to take part in, and get your feedback on the music we play!
This one is a bit longer than usual, with 5 different parts to get through, but please remember the more parts you complete the higher your chances are of winning the prize - a whopping $1000 cash!
Take the 2UE music survey now to be entered into the draw!
Thanks for giving us some of your time and keep listening to 2UE.""
How generous
The 4BH logo has been updated to now say “Classic Hits” where it used to say “Easy Music”.
ACE (at this stage) have not opted to switch to their Magic-style logo.
Can anyone confirm which playlist/log 4BH is taking? Their website shows different songs played to 2UE and Magic1278.
It appears that 4BH now has its own log.
Also, on their website, the station now has Jukebox Saturday Night & Sunday Morning 60s, both of which are (soon to be were) 4KQ staples.
3 Likes
At least Ace are not silly 
.Hopefully they improve the audio of the dab. My guess they may have a marketing campaign once 4kq is switched to SEN. Let us see if they poach some of the talent from 4kq.
Its a shame we didn’t have Ace run 2UE when 2CH switched off. However it appears they are trying to get that old audience with some familiar voices and announcers on 2UE.
1 Like
4BH seem to be playing more “4KQ type” classic hits while retaining some of the easy music. Eg a blend of the two. This is exactly what they should be doing and it will work very well…if they promote it.
They’ve also introduced a Sunday Morning 60s show which 4KQ have done for decades. They are promo-ing it as “the new home of Sunday Morning 60s.”
They are being very clever with programming to capitalise on the shunted 4KQ listener.
I don’t think they should copy the 3MP/2UE or Magic playlist. If they’re smart they will have their own 4BH playlist that combines the two.
7 Likes
It looks like Gavin Millers Classic Hits Countdown now airs on 4bh on Sunday Morning now
Also what Ace should do is from July get Laurel, Gary & Mark to host 4bh Classic Hits Breakfast while keeping Trevor Sinclair to host the Easy Breakfast on 2ue
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I am curious whether or not ARN will challenge them using Jukebox Saturday Night, as they still own the IP protection to that title. Trade Mark 1060981 | IP Australia | Trade Mark Search
I was thinking the same @glen2006 .
The Breeze also has Saturday Night Jukebox.
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2WS use to have it too. Maybe ARN choose not to take action.
2ws is owned by ARN mind you
They (ACE Radio) could be using it under licence if ARN no longer want to use it in or around Brisbane, so ARN could be making some money off allowing 4BH to use that program title?
ARN obviously don’t give a rats about 4BH going Classic Hits, so if ARN don’t intend to put a Jukebox Saturday Night program on River 94.9, then why not give ACE the rights to use the name & make some money out of it.
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Smart and obvious move by ACE. Good to see they are increasingly tailoring the leased Nine stations to their local markets. As for my local 2UE, i hope they keep the focus very much on Easy Music (and don’t go Classic as we have WS and CH filling that niche). 2UE need to keep it light, bright and keep broadening the log to add more Easy 90s fresh hits.
4 Likes
They keep saying that ACMA hasn’t yet approved the SEN purchase. If it does not go ahead OR if SEN choose to retain classic hits on 4KQ what would this mean for 4BH?
Don’t count your chickens before they hatch.