There’s no problem with ACE finding the cash if they want to. The Peterson/Handburys are very wealthy and ACE has very little, if any, debt.
Buying 2UE/4BH/Magic is a very different proposition to buying 4KQ.
Those three stations would be worth to $15-20 million as a package, and for that you get very little more than the licence. ACE need to completely build tue audience and revenue base, which is risky. With the lease, they can hand the licences back to Nine only losing whatever they’ve invested so far rather than getting stuck with almost unsellable licences worth that much.
Nine also would have been reluctant to negotiate price down too much as by selling those lose control and have the risk a competitor could pop up on those licences down the track - something which would almost certainly be disallowed in the lease agreement.
4KQ on the other hand comes with more guarantees. It has an audience, it has advertisers and is making a profit. Much less risk spending $10 million or so when you know that unless you really mess up you’ll be getting profit from day one.
I was listening to Magic 1278 last night and one of my pet hates occurred. They played Layla by Derek & the Dominoes but only played the single version which immediately fades out after the singing portion. No awesome piano interlude at the end. I wish being a music station they would play the full album versions of songs.
Imagine the outcry if it was Guns N’ Roses’ November Rain, the Eagles’ Hotel California or Queen’s Bohemian Rhapsody that got the “radio edit” treatment! Radio edits are very common on Triple M and Gold!
Absolutely correct. Definitely 2UE/4BH should be playing 90s and also 00s +. As i have posted on here before, the focus should be on Easy Music not just limited to a few defined oldies decades. It really annoys me to hear their positioner as playing “60s, 70s and 80s.” Even the 80s is now some forty years ago ! This is not a classic hits format, it is Easy Music. Forget the music era, focus instead on the music genre ACE.
Does Ace need us to tell them to drop the doing the "greatest hits of the 60’s, 70, 80’s?
They should just use the same music log as 3mp. 3mp does not have that problem. They play music from 60s to now. 3mp’s slogan is Melbourne & the Mornington Peninsula’s Easy Music
2ue and 4bh share the same website design as 3mp and the logos are the same. But the music log is different between 2ue/4bh and 3mp
for some unknown and strange reasons I noticed
Former Gold 104.3 presenter Gavin Miller will present the 10am-1pm slot from Tuesday (26th April) on Magic 1278. This will include The Magic Lunchbox from Midday, showcasing music from the 60s & 70s.
I agree. They should be playing easy listening from the 60s to now. It’s about the genre not the decades. They can still focus on core decades like the 70s and 80s but include select newer songs that fit the format.
4BH used to do this in the late 90s and early 00s in fact.
Agree 100%. From the largest market Sydney perspective … 2UE should not be oldies classic hits. We have that mouldy classic hits stuff (60s,70s,80s) oozing from WS, 2CH, etc. The gap is Easy Music including up to new easy hits. If ACE keep playing so limited/safe they will struggle imho.
No. Easy Music is not limited to oldies. Easy Music is a genre which includes some oldies/classic hits but also should be a lot broader to include newer easy music. Don’t confuse era with genre … totes different.
Also, on their website, there is now no mention of ‘easy music’ next to 4BH on its logo, unlike with 2UE & 3MP. Further proof of this is that 4BH has a “Music Panel”, whilst 2UE has an “Easy Music Panel”.