Perhaps Super Radio Network will buy 4KQ? Bill is on a spending spree and I’m sure he’d love to have Laws blasting into Brisbane.
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He might love to. But there’ll be next to no listeners.
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Well yes that would be a given.
When your over 80, why would he bother
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The Money shall be used for Upgrading the Websites and Audio.
Yes, the same Nigel Ross
Don’t under estimate ACE’s financial ability and I don’t mean a handout from Uncle Rupert. If they have thrown their hat into the ring for 4KQ, they will give it their very best shot.
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I hope you’re right.
4KQ would certainly be the jewel in their network if they could get it. A No.2 station in a metro market.
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It would be good for ACE absolutely, if they can afford it. Ditto SEN.
If ACE were to buy it, they would most likely rename it Magic 693 and it will be interesting how they would use the remainder of the 256kbs of DAB spectrum that comes with the license.
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Sorry that would be utter madness to rename 4KQ! This is the number 2 station in Brisbane with brand recognition people would kill for. It would be insane to re-brand it to anything.
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100% ACE would NOT rename 4KQ. They know what they’re doing and not to mess with local brand recognition.
The Magic brand is so weak. It’s already been tried in Brisbane and Sydney and didn’t last. The only reason it survives in Melbourne is because it’s now a heritage brand and 3EE is a terrible callsign that has no brand recognition.
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If they don’t change the name 4KQ, they will most likely use the Magic log and use the Magic line-up to align it with Magic in Melbourne. So it will be 4KQ in name only.
I think the reverse. 4KQ is a station that will likely come with a full staff list for everything from programming to sales. Magic on the other hand is run with minimal resources, most of which are shared with the regional stations.
It would make much more sense for 4KQ’s log and any networkable content (probably minimal) to be used on Magic (if they align at all).
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Why wouldn’t they do the reverse? 4KQ is the successful station, Magic isn’t.
Why risk any changes to a station that’s nipping at the heals of being number one to copy a station at the bottom of the ratings? It makes no sense at all.
Magic should copy the 4KQ log not the other way around.
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How do you know that’s “likely”?
For starters it will become a part of the Magic network, even if it’s still called ‘4KQ’ so logically they would use the Magic log and line-up.
ACE would look at synergies to keep costs down and have the same two logs in Brisbane as they would in Melbourne. Makes sense commercially.
With a duopoly in the Brisbane market they would also be able to give advertisers a dual proposition, like they do in Melbourne.
In this scenario 2UE would most likely keep a unique log to the others, so they would still have 3 separate logs.
They haven’t even had one survey yet since they took over Magic, so calm down.
4KQ would form part of the Magic network if it was bought by ACE, so therefore you would think they will use the same log and line-up from Magic.
The synergies created and extra advertising revenue would more than compensate for any potential loss of listeners with the new format.
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Both 4KQ and Magic would be part of a Classic Hits network.
As for the ratings are you really suggesting Magic could ever be as successful as 4KQ?
4KQ is the most successful metro station they would ever be likely to have. Unless they mess with it as you suggest.
I doubt they would ever even utter the word ‘magic’ on 693 given 4BH was once re-branded as Magic and it was a disaster
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As I said before, the synergies created and extra advertising revenue would more than compensate for any potential loss of listeners with the new format, so it would be still be good for them.
4KQ would still be successful as part of the Magic network with the same log and line-up as it’s Melbourne counterpart, even if the 4KQ name stays. However you would think the logo/branding would align with Magic in Melbourne.
Anyways, nostalgia aside, usually with a new owner a different format follows, so its naive to think that 4KQ will stay exactly how it is once it is sold.
We’ll have to see what happens.
I don’t think anyone would suggest there would be no changes, but changing a tried and proven music log is an unnecessary risk for the network’s most successful station (by far).
I also don’t see how it affects any “synergies” to use the 4KQ music log for both, rather than the Magic one, as it reduces risk. There’s less risk in using the 4KQ log and line-up than the Magic ones.
Also worth noting that under this scenario ACE would own 4KQ but would still be just leasing Magic.
I’ve also never heard ACE say Magic is a “network”. I might have missed that.
Either way, I still hope it’s ACE that manages to buy 4KQ. I think the chances just improved somewhat with the recent agreement between ACE and ARN.
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