The Sydney Morning Herald is Australia’s no.1 most read masthead with 7.7 million readers
The Sydney Morning Herald remains Australia’s most read news brand with a cross-platform readership of 7.7 million readers, according to the Total News readership figures released by Roy Morgan today.
Cementing its place as the country’s most read masthead, more than one in three Australian readers choose the Herald to stay informed. The Herald nearly doubles The Daily Telegraph readership (7.74 million versus The Telegraph’s 3.98 million) in Total News, in the latest figures in the 12-month period ending March 2023.
The Monday to Friday print edition recorded an impressive annual growth of 17% year-on-year, and quarterly growth of 4%. With an average issue readership of 417,000, this is the sixth consecutive quarter of growth.
The Sun Herald print edition increased its quarterly readership, up by 1% and is read by 423,000 people every Sunday. In the last four weeks, 1.9 million people on average have read a print edition of the Herald.
Across the Herald and The Age, the prestigious Good Weekend continues to be Saturday’s most read magazine insert, attracting an average issue print readership of 754,000, which is up 4% quarterly. Similarly, the Good Food and Traveller titles deliver total cross platform audiences of 1.49 million and 1.56 million, respectively, each month.
Sunday Life recorded an average issue print readership of 419,000, while Domain defied a softening real estate market, seeing annual growth of 7% and quarterly growth of 5%, to record an average issue print readership of 537,000.
Nine’s Total Publishing assets reach a de-duplicated audience of 16.6 million* Australians across print and digital.
“I am proud of our team for achieving such a strong result, particularly given the challenging environment all publishers are finding themselves in right now,” said The Sydney Morning Herald’s editor, Bevan Shields.
“The Herald continues to set the benchmark for quality journalism in Australia and I want to thank our subscribers and readers for their continued support for what we do.”
The Total News readership figures are produced by Roy Morgan for ThinkNewsBrands.
Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to March 2023.
*This figure includes: Nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine
The Age maintains its lead as Victoria’s most read masthead with 5.2 million readers
The Age has once again maintained its lead as Victoria’s most read masthead, with a cross platform readership of 5.2 million, according to Total News readership figures released by Roy Morgan today.
With more than one million readers than its direct competitor The Herald Sun, The Age has cemented its place as the nation’s second most read news brand after The Sydney Morning Herald.
The Monday to Friday print edition recorded annual growth of 5% year-on-year, and quarterly growth of 2%, recording a readership of 281,000. The Saturday edition of The Age saw quarterly and annual growth, marking three consecutive quarters of growth.
The Sunday Age print edition also saw quarterly growth of 3% and is read by 397,000 people every Sunday. In the last four weeks 1.3 million people on average have read a print edition of The Age.
Across The Age and the Herald the prestigious Good Weekend continues to be Saturday’s most read magazine insert, attracting an average issue print readership of 754,000, which is up 4% quarterly. Similarly, the Good Food and Traveller titles deliver total cross platform audiences of 1.49 million and 1.56 million, respectively, each month.
Sunday Life recorded an average issue print readership of 419,000, while Domain defied a softening real estate market, seeing annual growth of 7% and quarterly growth of 5%, to record an average issue print readership of 537,000.
Nine’s Total Publishing assets reach a de-duplicated audience of 16.6 million* Australians across print and digital.
“It is pleasing that Victorians continue to show their confidence in the rigorous journalism and investigative clout of our masthead,” said The Age’s editor, Patrick Elligett.
The Total News readership figures are produced by Roy Morgan for ThinkNewsBrands.
Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to March 2023.
*This figure includes: Nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine
The Financial Review posts impressive growth as it remains Australia’s most read premium business title
The Australian Financial Review is the country’s most read premium business masthead recording a cross platform readership of 3.5 million people, according to Total News readership figures released by Roy Morgan today.
More than 1.1 million people have read a print edition of the Financial Review in the last four weeks, with the masthead experiencing its third consecutive quarter of growth, and a year-on-year increase of 6%. Meanwhile, The Australian has seen an annual drop of 17% for the same period.
The Monday to Friday print edition recorded massive annual growth of 42% year-on-year, and quarterly growth of 11% for an average issue readership of 222,000, compared to a yearly decrease of 5% for The Australian.
With the AFR Weekend Saturday print edition readership once again posting significant annual growth of 59%, and 11% in the last quarter, the weekend and weekday print editions have recorded their highest quarterly result since 2018.
The Australian Financial Review Magazine continues to dominate Australia’s monthly magazine insert figures, with a print readership of 481,000, which has seen a quarter on quarter growth of 12% and annual growth of 14%. This is AFR Magazine’s highest quarterly result since 2018.
Nine’s Total Publishing assets reach a de-duplicated audience of 16.6 million* Australians across print and digital.
“After the hit from COVID-19, it’s encouraging to see readers return to the newspaper edition of the nation’s premium business, finance and political publication,’’ said the masthead’s editor-in-chief Michael Stutchbury.
“That’s an endorsement of the newsroom’s journalism, including our breaking and ongoing pursuit of the PwC tax scandal.
“At the same time, the Financial Review continues to hold the most digitally-focused readership of any newspaper brand as we increase our share of that national market.”
The Total News readership figures are produced by Roy Morgan for ThinkNewsBrands.
Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to March 2023.
*This figure includes: Nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine