The Sydney Morning Herald is Australia’s No.1 most read masthead finds Roy Morgan
The Sydney Morning Herald remains Australia’s most read news brand with a cross-platform readership of 8.1 million readers, according to the Total News readership figures released by Roy Morgan today.
Cementing its place as the country’s most read masthead, the Herald continues to more than double The Daily Telegraph readership (8.064 million versus The Telegraph’s 3.950 million) in Total News, in the latest figures in the 12-month period ending December 2022.
The Monday to Friday print edition recorded an impressive annual growth of 14% year-on-year, and quarterly growth of 4%. With a readership of 402,000, this is the fifth consecutive quarter of growth.
The Sun Herald print edition is read by 417,000 people every Sunday. In the last four weeks 1.9 million people on average have read a print edition of the Herald.
Across the Herald and Age, the prestigious Good Weekend continues to be Saturday’s most read magazine insert, attracting an average issue print readership of 722,000. Similarly, the Good Food and Traveller titles deliver total cross platform audiences of 1.54 million and 1.63 million, respectively, each month.
Sunday Life recorded an average issue print readership of 420,000, while Domain defied a softening real estate market, seeing annual and quarterly growth with a print readership of 510,000.
Nine’s Total Publishing assets reach a de-duplicated audience of 16.8 million* Australians across print and digital.
“Against a backdrop of a cost of living crisis and a touch of news fatigue affecting all publishers, The Sydney Morning Herald has more than held its own. These figures again demonstrate the quality of the Herald’s journalism and the special role we have in people’s daily lives. Our newsroom has a real great buzz at the moment and we have some really innovative and exciting projects planned to bring to our readers over the coming months,” said the Herald’s editor, Bevan Shields.
The Total News readership figures are produced by Roy Morgan for ThinkNewsBrands.
Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to December 2022.
*This figure includes: Nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine
The Age maintains its lead as Victoria’s most read masthead finds Roy Morgan
The Age has once again maintained its lead as Victoria’s most read masthead, with a cross platform readership of 5.6 million, according to Total News readership figures released by Roy Morgan today.
With one in four Australian news readers engaging with the masthead to inform their day, The Age has cemented its place as the nation’s second most read news brand after The Sydney Morning Herald.
The Age now has 1.2 million more readers than its direct competitor The Herald Sun.
The Monday to Friday print edition recorded annual growth of 3% year-on-year, and quarterly growth of 5%, recording a readership of 275,000. The Saturday edition of The Age saw quarterly growth of 3%, marking two consecutive quarters of growth.
The Sunday Age print edition is read by 387,000 people every Sunday. In the last four weeks 1.4 million people on average have read a print edition of The Age.
Across The Age and the Herald the prestigious Good Weekend continues to be Saturday’s most read magazine insert, attracting an average issue print readership of 722,000. Similarly, the Good Food and Traveller titles deliver total cross platform audiences of 1.54 million and 1.63 million, respectively, each month.
Sunday Life recorded an average issue print readership of 420,000, while Domain defied a softening real estate market, seeing annual and quarterly growth with a print readership of 510,000.
Nine’s Total Publishing assets reach a de-duplicated audience of 16.8 million* Australians across print and digital.
“If anyone needed reminding that The Age is the first-choice news outlet of Victorians, these results put that beyond doubt,” said The Age’s editor, Patrick Elligett.
The Total News readership figures are produced by Roy Morgan for ThinkNewsBrands.
Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to December 2022.
*This figure includes: Nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine
The Australian Financial Review is Australia’s most read premium business title
The Australian Financial Review is the country’s most read premium business masthead recording a cross platform readership of 3.6 million people, according to Total News readership figures released by Roy Morgan today.
As trusted business news and analysis becomes more important than ever during turbulent economic times, the Financial Review is outpacing the market compared to its nearest competitor.
The Financial Review’s average issue print readership Monday-Friday has increased 26% year-on-year and 8% quarter-on-quarter. This is the highest quarterly result recorded since September 2018. Meanwhile, The Australian has seen an annual drop of 18% for the same period.
With the AFR Weekend Saturday print edition readership increasing by a massive 41% year on year, and 15% in the last quarter, the weekend and weekday print editions are outpacing the market with their growth.
AFR Magazine continues to dominate Australia’s monthly magazine insert figures, with a print readership of 430,000, which has seen a quarter on quarter growth of 5%.
Nine’s Total Publishing assets reach a de-duplicated audience of 16.8 million* Australians across print and digital.
“The Financial Review is holding up amid the cost-of-living squeeze on overall news audiences and subscriptions, maintaining most of the strong gains made during the pandemic. That reflects the value of the masthead’s unique journalism to our target readers,” said the masthead’s editor-in-chief Michael Stutchbury.
The Total News readership figures are produced by Roy Morgan for ThinkNewsBrands.
“If anyone needed reminding that The Age is the first-choice news outlet of Victorians, these results put that beyond doubt,” said The Age’s editor, Patrick Elligett.
The Total News readership figures are produced by Roy Morgan for ThinkNewsBrands.
Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to December 2022.
*This figure includes: Nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Domain Digital, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine