Or ABC style: “TV + Now”?
Hang on, you can watch TV “now” as well… damn! 
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If they still kept this logo from launch (No idea why they got rid of it TBH?) which is this BTW:
They could animate the 9 numeral and now part of logo kinda how 7 does. Would actually create some cohesion.
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I’m likely to be the minority here, but what’s wrong with it?
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I agree. I don’t see what the actual issue is?
Aside from adding a Plus or just having the app as 9, not sure what the options are?
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There is no brand consistency or thought to sizing layout colour or hiarchy.
Show this to anyone who works in branding or broadcast design and they would have kittens.
it demonstrates what a mess the nine branding ecosystem is, there’s been absolutely no thought or design or strategy here - they’ve whacked two mis matched coloured and mis matched sized logos together with zero thought or coherency
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There is consistency with the Nine dots and the style of the numeral Nine. Most people if they see the 3D variation or the purple variant most people know it is Channel Nine
so the brand nerds freak out. But do the viewers understand what it is portraying? If it’s a yes, then job done 
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The brands for the FTA channels look consistent. The 9 Now doesn’t fit that because it is usually portrayed as an app.
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It’s not good branding by any means.
Whacking two logos together is not a good way to build cohesion between two brands, especially when you’re trying to migrate viewers from one platform to the other because they’re abandoning one platform for streaming.
Seven does it better, and 10 does it even better with the one brand
I’m not just talking about pretty logos and design. On that level this defo fails. I’m talking about the recall factor and how effective this tells people what nine and nine now, that they are linked and and how it does that in a millisecond the way human brains process imagery, colours and layout. On that level it fails too.
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Even in the late era of 10play, 10 proved it’s possible make two different logos work. What matters is how you use them.
It’s the app icon though - and I think that is very strong branding for what the decision is - the association between “I want to watch this show” and “I open this app”.
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It promoted The Golden Bachelor and Love Island Australia
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they shouldn’t have ditched the above logo that @AddictedtoTV posted - it perfectly showed the connection to Nine, and arguably fit in better with the other channel brands with it
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They still have this, which is visible when you visit 9Now.
The app arrangement is preferred though, as we’ve established. It comes down to the way promos are handled differently between 7 and 9.
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Have we?
ABC, Seven and 10 before the 10play rebrand all have unique ways of co-branding their promos without resorting to an app icon 
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I’m saying it in Nine’s context only. No one else does it because the streamer is usually seen at the endtag only instead of throughout promo like Nine (or because of its style, Ten).
Except if the program in question is streamer exclusive.
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So, you’re suggesting something like a “Nine dotty” variant — where the numeric 9 slides and fades into ‘Now’, paired with a soft, whisper-like voiceover urging viewers to “watch it now on 9Now” across almost every program?
I sometimes wonder whether Nine would actually benefit from merging 9Now and Stan into a single platform. It could give them one unified service to promote — potentially rebranded — that aligns more cohesively with the core Nine brands.
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It doesn’t have to be that complicated. Could just do it the Fox US way: Channel => Snippets (with program in one corner, logo on another) => Still frame with timing details => Endcap channel + streamer.
In the adaptation, voiceover could just do a quick “and 9Now” at the endcap.
Here’s what that means.
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