Nine News Local

You think WIN could justify the cost of a bulletin that’s not in prime time? Many more viewers at 6.30…

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In the previous agreement, WIN News was aired at 7:00pm.

It will probably be the same if a switch did occur.

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If WIN really cares about their local news then bumping it from 6pm is not the right call. Better to play it at 6pm on Gem and then repeat on the main channel at a later (or earlier) time.

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True - but Nine is holding all the cards this time. SCA eager to re-new and WIN realising they aren’t as strong without them.

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Doesn’t really matter as WIN did exactly that when Nine’s supplied National News went to 60 minutes. ACA was bumped to GEM IIRC. ACA has always rated pretty well in regional areas, it is up to WIN if they can find a suitable alternate timeslot or just crash out at 6.30pm.

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I think you’d find within months they’d be forced to cull half their bulletins due to lower ratings.

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They would be better off having Win News at 6 and the Sydney news from 6:30 and either not showing ACA or moving it to a multi channel. Like they did for years under the Nine affiliation. Or better do what NBN does and have a composite bulletin with the same presenters state wide and have local windows. But don’t do a sub par bulletin like Nine News Local. It would be the same quality as the NBN bulletin. I don’t like my chances of that happening however. I hope Win don’t get the Nine affiation they don’t deserve it.

If I was running Win under a Nine affiation the Win brand would progressively disappear and be replaced with standard Nine branding. The station would be called Nine Local however all show promos would be the same as what would air on the metro stations. The only time the Nine Local branding would be used would be on local community service annoucements similar to how Southern Cross Ten / Ten Capital worked prior to the affiation swap. It must cost Win money quite a bit to make their own promos and that is wasted money that could be better utilised elsewhere. Their the only regional station that still makes their own show promos these days. However I could be wrong.

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Having National Nine News on a half hour delay might’ve been acceptable back in the 1990s/2000s, but this will not work in 2021 with the 6pm bulletins extremely live cross-dependent these days.

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That’s true but it is only really a issue during breaking news and it would have still been an issue in the 1990s 2020s and both Prime and Win both delayed the news back at that time. Most of the live crosses on an average night are non time sensitive stories. Like sending a reporter to report live at the scene of a fatal car crash that happened earlier in the day for example. Unlikely that anything significant would happen in 30 minutes.

Ideally it would be shown live but schedule wise 5:30 is too early and 7:00 has the ABC news as competition. I do know Win did put their news at 7pm when Nine moved to a one hour news in Sydney . I am not sure of the impact that had on the ratings at that time. But the best option is a composite bulletin at 6 state based with local windows but with presentation quality on par with NBN.

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If you think that money wouldn’t go back into the pocket, then you are sadly mistaken.

I don’t see why it matters, hell I’d run Ten News 5.30-6.30 with local news at 6.30 and Project cut down from 7.

Not like you’re running it on 24-hour delay or the content becomes irrelevant all of a sudden. Seriously don’t see the world crashing down.

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Why spend money unnecessarily in that case?

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Seems to work exceptionally well for Seven QLD stations with the 6pm Brisbane news shown in abbreviated form at 6.30 pm and dominating the market along with local news at 6pm.

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It is not unnecessary in the owner’s eyes because they are a somebody, not a nothing.

Having a cut down version is not ideal and should be avoided where possible. I remember watching the Sydney news on Prime when Ross Symonds hosted the news and they would cut off the news to go to Home and Away at 7pm sometime mid sentence and put on a pre recorded closure. It makes for a bad viewer experience. I hope Seven QLD don’t do that.

There is not cut off mid sentence. The 30 minute version features recorded first segments of the main bulletin then after a break joining the Brisbane news for the sport and weather live.

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I’m pretty sure during the last few years of Nine affiliation, WIN’s program promos were essentially the same as Nine’s (right down to the voiceover artists) just with a different logo and “on WIN” VO endtags. Similar deal with NBN except they of course, didn’t swap affiliates in mid-2016!

Anyway, back on topic…

A lot can still change in half an hour though, especially in the current news climate.

While true, it’s still not necessarily the best outcome for viewers.

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My point is that’s it’s not up to WIN. Nine has to agree to any programming changes. It will be part of the deal from the off.

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i worked at WIN the first time Bruce tried to change NINE programming, it started a huge argument with Bruce taking away Kerri-anne from the WIN channel and threatening to delete more NINE programming altogether, its what started the whole idea of changing affiliates in the first place, NINE started to explore alternates, as far as i know that hasn’t happened with SCA and the current relationship has been golden compared to some of the issues they had with WIN in the years prior to 2016 so unless NINE are keen to go back to the cranky old man Bruce Gordon, why would they even consider going back? I know Bruce hasn’t changed, just got more cranky with age

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i’d say 10 % max. Ring the SYDNEY , Melb and Brisbane COS desk in each metro newsroom, and ask if having cameras at their beck and call based in regional markets and would it be a major hassel for them if they lost that resource, (spoiler, i did just that and was surprised i got an answer and that they actually put me through) alot of people complain about the 9 local presentation and the simple fact is NINE HAVE CAMERAS in Regional markets that TEN and SEVEN don’t have. (sure SEVEN have PRIME TV, but PRIME don’t have to do what they are told from the metro station if it doesn’t suit them, 9 Local do). Its the ONLY reason they, the 9 LOCAL staff, have jobs, to put cameras where the opposition doesn’t have them. Here in VIC you see NINE local journos on GTV news and 4pm all the time. and for weeks it felt like they had a story from Albury Wodonga on every night about border related COVID stories. Just a different point which i don’t think has been raised here before. Don’t want to offend.

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