More recently the networks have used “5 consecutive minutes”. But it seems it is really up to networks.
Some claims this year have included the following - both in the same document
Average monthly reach for at least 5 consecutive minutes
National Reach Estimate referencing Met + Reg for 1 minute
Many of the claims like 80% of Australia watched our coverage of … (insert Olympics, Stat of Origin, Commonweath Games etc) are based on reach.
Quite an interesting - if only brief - story from The Australian (via TV Tonight) about the highly ubiquitous but rarely documented battle for radio promotion of the 6pm bulletins.
Not sure how much Nine are paying, but apparently they outbid Seven (who put up around $500k in cash & contra) to get spots on Nova FM in the three largest cities:
The Australian article questions the confidence that Nine have in 2GB given they’ve purchased ad space on a competing station.
How do people get paid to write this stuff? It is simple isn’t it. The audience listening to 2GB isn’t the same as the one listening to Nova. They’re targeting different demographics…
I’m sure Nine has also still been allowing ads for various FM radio stations to air on their television network since buying out Macquarie Radio?
Not to mention that in the current environment, media organisations aren’t really in a position to be rejecting too much money from advertising.
Perth Claremont verdict promo
NRL finals
In line with Seven, Nine in Perth have updated their Thursday Morning line up to preempt Today Extra for Nine News coverage of the Cleremont serial killings trial verdict.
9News Perth will bring you the highly anticipated Claremont Verdict, live from the WA District Court. Hosted by Michael Thomson with expert analysis from Tom Percy QC, with the latest breaking news.
Both Seven and Nine has scheduled 9:00 am - 11:30 am for the coverage.
There will also be a primetime special on Nine.
That video is too quick lol. Too much information for an ad I would say…
In Sydney a Nine News alert with Andrew Lofthouse just aired. Playout error perhaps?
Probably someone got their wires crossed at NPC!
Sadly, in recent years anything 9Perth does ‘in house’ (production or promotion) outside of their regular news programming is usually of community tv quality.
A sad result of losing all of their talented/creative production & promotion staff as local productions etc. were killed of by Nine HQ.
This is horrific.
It’s trivialising the deaths of the women the man is accused of murdering and also trivialising his right to a fair trial with the sensationalistic ‘Is [name] the killer?’. Awful.
New weather graphics for the Gold Coast?
Fortunately not - just a very slow news day and they used a report on the weather as filler (before the first ad break) 
Also seen - insert name here…
Brisbane opener tonight
It often seems Nine Brisbane gets to the scene before Seven?
Seven had a live cross much later…
Unseen footage of Nine and Seven racing to the scene;
There have been a couple of recent cases of that happening.
I’ve noticed that in those cases, Seven seem to go a bit overboard with coverage of the story the next night to try to compensate 
Newcastle treated like an foreign city in a sign off tonight…
“In Newcastle, Charles Croucher, Nine News”
I think normally a reporter only mentions their location in the sign off when they are overseas?
He was on screen on location covering a car which had crashed off a cliff in the suburb of Bar Beach.
There were a few NBN News mic flags spotted in interviews of witnesses (obviously conducted by a local journo).
There doesn’t really seem to be a consistent style for this kind of thing. Sometimes they do it in areas out of Sydney, other time’s not. I’m not sure how I feel about it.
“Is this story also likely to be carried nationally? Or at the very least, by GTV, QTQ and other stations throughout the network?”
If the answer to those questions is yes, perhaps it’s fair enough to send a TCN reporter up North. If the answer is no, then NBN’s report will probably be sufficient enough in most cases.
