This is an interesting point.
It’s now way easier to leak things or get access to people than it used to be (sharing information and finding journalists to hand that information to is much easier in the digital age). “According to sources” reporting has always existed but certainly more prominent now.
Just because a source isn’t named doesn’t make it inaccurate.
I 100 percent agree with you around social media though. The line is so blurred now, it’s a major problem for media literacy.
That’s not going to help the 3pm, 4pm and 5pm slots that 9 now leads. Like I said previously they let 9 do this, unchallenged. Now they play catch up. Or is it “The Chase”?
It should be remembered that Seven needed to revamp its late-afternoon schedule in 2015, with repeats of DOND and Million Dollar Minute failing to make any inroads against the then-leading Hot Seat on Nine.
This in turn saw Seven’s east coast news bulletins regularly get beaten by Nine News, with a regular 100K deficit or thereabouts in Sydney and Melbourne (someone correct me if I’m wrong). Once The Chase Australia entered Seven’s schedule, its news became competitive again, but only thanks to Adelaide and Perth, as is still the case today.
I wonder if the 1990s and early 2000s have returned to Nine with a 6pm State News/A Current Affair Combined single trailer? Just saw one of those in Victoria a few minutes ago for the first time ever on TV.
Not sure what you saw. But it looked to me like two separate promos at least in the metro markets. First one was for 6pm with and end board followed by ACA. Same as every other day. Was there a joint end board or something?
Those ‘joint promos’ were great … very punchy, but not as powerful now since it’s not just an ‘hour’… though they could use the wording ‘leading coverage’ (in Syd/Melb/Bris at least) instead of ‘leading hour’.