Because they’re wasting spectrum. If it were up to me, (and believe me, I’d be worse than Trumpy in a lot of aspects,) stations would be required to broadcast a certain percentage of regional content across all of Australia AND actively contributing to the communities to which they’re supposed to be serving. You know, their license area, not the ones the bosses live in. If they don’t do that, goodbye, auf wiedersehen, au revoir, अलविदा, 再见, GTFO - you’re off the air.
Australia seems to think the entire world revolves around Sydney. Sydney is a fucking shithole that, well, watch Threads for what should be done with the place. For the benefit of all Australians, our media outlets need to be reflecting life outside of the five state capitals as much as possible. A nightly news bulletin is not enough.
If that’s the case, nuke it. Again, you’re wasting spectrum. Go 100% online and see how you do.
Surprised this was still happening until recently. Most regionals are now just noodle updates with maps and music weather updates for local content now sadly.
Can any of our other Gold Coast members please confirm if NBN Gold Coast is a complete dirty relay of NBN Northern Rivers, or if they’re still inserting localised Gold Coast ads?
NBN Gold Coast has its own local feed, but it’s not a separate licence area from the rest of NBN nor is there a requirement to have local ads.
NBN could air Northern Rivers ads if they wanted to, or take the same ads that QTQ air. Whatever their preferred choice is, and whatever the client pays for.
Given NBN Gold Coast will always require a unique feed to provide live sports during DST, there’d be no reason to ever make it a “dirty” feed, if you need to do all the effort for the timeshift anyway, you’d just insert whatever local ads you can sell - pretty much all Government ones from the last time I watched.
You were perhaps watching the wrong channel for that. QTQ Gold Coast is just QTQ-9 Brisbane but with 4:30pm Tipping Point AU opt-out and the 5:30pm local news on weekdays. However, QTQ cannot show localised Gold Coast ads even during the opt-outs, ads that air on QTQ Gold Coast must also air in Brisbane.
Hence why QTQ Gold Coast gets the Brisbane ad feed, and why a majority of Brisbane-based businesses who advertise on QTQ also service the Gold Coast, though I think they don’t mention that in their ads. The only difference in the breaks on QTQ Gold Coast is the 9News Gold Coast promos and the occasional 4:30pm Tipping Point promo here and there. And that’s about it.
Even the Northern Rivers ad feed has some Gold Coast ads inserted at times, even the neighbouring Tweed area has some of its own advertising on NBN Northern Rivers, most of the time for car dealerships in the Tweed.
That ultimately comes down to whatever kind of ad package the client would’ve paid for. I’d imagine you can buy ads for your immediate local area, across multiple local areas, across the entire state/licence, or across the network.
Each local area has its own feed, and ads would likely be programmed according to the above.
I was going to say it was Brisbane ads but in a different order on the QTQ Gold Coast feed. As for the GemLife ad, they’re quite generic, there are times where the Gold Coast is mentioned, other times it’ll probably be for areas in Northern NSW or other Queensland cities.
I’ve seen the Moreton Bay and Highfields (Toowoomba) GemLife ads appear during the Gold Coast news. Even then these ads (including the Gold Coast variant) are also shown in Brisbane.
You would think because it’s an opt-out bulletin they would allow Gold Coast ads to be broadcast. If the Gold Coast regionals (NEN, NBN and NRN) were shut down, where would GC advertisers book their TV ad spots? GC advertisers would probably want to advertise in their local area only, not also have their ads shown in Brisbane. Surely something has to be done, showing Brisbane ads on the QTQ GC feed during opt-outs isn’t quite right. Sure, it’s QTQ Brisbane (local Gold Coast feed), but during the opt-outs they could surely allow the Gold Coast advertisers to book ad spots on there, right?
Nearly a decade ago (back in 2016), there were these sponsor billboards from local GC businesses, and guess what, they aired during the Gold Coast news.
Well if they can show that, why can’t they just simply let advertisers book ad spots on the QTQ GC opt-outs? When the opt-outs are done, then sure, show Brisbane ads. During the Gold Coast news would normally be the time to insert GC ads. But nope, apart from a GemLife Gold Coast sponsor billboard (as the GemLife ads themselves are also mentioning other locations instead of the GC), it’s just ads coming from Brisbane.
And now I’m just waiting for a modern “fly around” ID at the end of it!
Which sadly NBN never took in the early years of aggregation, since “dotty” wasn’t adopted until late 1994, that was when the IDs became more basic before disappearing altogether around the turn of the new millennium.
Thing is, there has never been set rules to limit local ads within sub-regions. but rather, to insert a Gold Coast only TVC say on the Gold Coast, someone who books and pays for a QTQ spot would expect to be run on both the main Brisbane market and Gold Coast sub-market. Don’t think ad buyers get the option of Brisbane only for QTQ buys. To insert a Gold Coast only TVC on the Gold Coast QTQ split would entail displacing a CSA or other non-paid/filler spot for the Brisbane main market.
