Well they wouldn’t be the first ones to hijack an NBN television logo: Nine (NBN)
So… why does NBN air on the Gold Coast when there is 9 Gold Coast?
it’s a legacy from pre-aggregation days where the Gold Coast had local UHF translators for the Brisbane channels as well as NRTV from Richmond-Tweed. As a result the Gold Coast became part of both the Brisbane metro market and the Northern NSW aggregated market, which is what led to NBN and Prime entering the Gold Coast.
Do the Gold Coast feeds of NBN and Prime run on AEDT?
If not, that would be a pain for those networks to run one feed delayed from all the rest.
No (by law) they run on AEST otherwise they would be in breach of classification regulations.
There’s no law dictating what time zone their feed is based on - they flan run programs at whatever time they want to provided that any classification restrictions are followed- this just translates to it being easiest to time shift the channel to be AEST in line with Queensland.
I would also imagine that the networks wouldn’t be too happy if Gold Coast viewers could watch programs an hour earlier using the NNSW feeds.
I was referring to the time that NBN complained to ACMA about Prime and Ten NSW broadcasting AEDT into the Gold Coast. An investigation was held and ACMA told them to stop in short because it breached classification regs. It was determined that the broadcaster must run the station as though it was based in Qld and on Qld time even though it was just a relay station.
7mate, 9Gem and One broadcast into remote Queensland in AEDT. Perhaps ACMA only exercise their rules when it affects a significant audience or if there’s an actual complaint?
I thought it was initiated because a viewer complained about Prime showing “Pulp Fiction” at 7.30 QLD time / 8.30pm NSW time.
That was a complaint received after the complaint from NBN was received.
The opening of the report says:
The Australian Broadcasting Authority (ABA) received a complaint from the licensee, NBN Limited, Newcastle (NBN) that, since the commencement of daylight saving in 1997, commercial television services NEN and NRN have been broadcasting programs into Queensland in New South Wales time. Since Queensland does not join with other eastern states in daylight saving, it was claimed that ‘M’, ‘MA’, ‘PG’ and ‘C’ programs were being broadcast by Prime Television (Northern) Pty Ltd (Prime) and Northern Rivers Television Pty Ltd (Ten Northern) an hour earlier than the classification times set down in the Commercial Television Industry Code of Practice (the Code).
Another reason why the dual branding needs to go.
A locally voiced over promo for a “The Block Ultimate Fan” mentions the “nbntv.com.au” website and finishes with “The Block - 7.30 on Nine” with the Nine logo.
The website still has the NBN logo displayed prominently up the top of the page, yet the Nine logo doesn’t appear until a promo for “Doctor Doctor” appears further down the page.
Go figure.
Makes Southern Cross Nine look good, and there an affiliate not own and operated!
How I see it: Anything “local” is branded NBN (News, Competitions). Anything from the network is branded 9.
It doesn’t confuse viewers because they already know NBN is local and 9 is from Syd/Melb etc. And dual branding also helps people link the 2 brands together for an eventual full transition.
You have to give it time because NBN is burned into advertisers and viewers memory
I reckon it would be good to do a “Big Launch” like they did with 9 Adelaide’s new studio once the news is re-branded
I honestly thought that as of July 1 this year, it went something like this.
*General station branding = Nine
*Local news and associated community service initiatives, etc = NBN News
I personally think that all elements of the new look (like QTQ, NBN News is still using the older look graphics for some elements like the supers, etc.) should be rolled first with possibly a completely new set after that.
IMO, on or around March 4 (NBN’s 55th anniversary) would probably be the most ideal time to switch the news branding over, coinciding with a major promotional campaign among these lines:
Obviously something this would work better in video form (complete with archival footage, an emotional voiceover and a shot of the newsteam at the end as you’d generally expect from these types of promos) than this rough script, but I think you get the general idea.
There could even be versions of the promo that focuses on sport, weather, weeknight and weekend news, like there was with the recent “Your News Every Day” campaign from NBN News - I’m not sure if they’re still using those promos, but they were brilliant IMO!
Congrats to NBN who are the #1 regional TV network in Northern NSW for 2016
Whilst ratings/shares can’t be posted here, they are comfortably clear of Prime7.
NB/
Interesting that this market is the only one that defies the national trend, of Ch 7’s affiliates being #1 in regional Australia.
Ch 9 are also #1 in Sydney (just, literally).
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In regards to an above post…
“Pulp Fiction” @ 7:30pm!?
Unless it was cut to from “R18+” to “PG” (which I doubt due to the coarse language & themes), the earliest a feature film could show for a cut “M” is 8:30pm?
It’s to my understanding that NBN has long been a very popular station/network in Northern NSW, particularly in their home market of Newcastle & the Hunter.
And that it’s “home” market of Newcastle/Hunter effectively accounts for about 50% of the total Northern NSW market (when you exclude the overlap in Gold/Central Coast sub-markets which traditionally watch the metro channels anyway).
That tends to magnify NBNs results, along with the fact that Newcastle (and Northern NSW in general) is an NRL stronghold.
Yes, that’s why there was a complaint, as I think it was rated M at the time.
Maybe the network got confused?
Who broadcasted it, NBN?
Because if it isn’t a telemovie, mini series or feature film, “M” can air at 7:30pm.
Perhaps this is suited to another thread though.
It was aired on Prime, but according to a report in the “Gold Coast Bulletin”, viewers were complaining. I think NBN also lodged a complaint, which is how it got raised here.