Nine/Fairfax Merger superthread

Just lazy. Wants everything handed on a plate.

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at least your honest…

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you’re*

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I’d have thought just “Nine” would be too generic to be trademarked.

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I think so too.

Nine Media would have made more sense.

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It’s a bit of a stretch at the moment, but keeping “Nine” in the company name, whether it be just “Nine” or something like “Nine Entertainment” or “Nine Media”, they could adapt the name for a symbolic meaning for each area it specialises in:

  1. TELEVISION: Nine Network
  2. TV ONLINE: Nine.com.au; 9Now; 9News.com.au; WWOS Online
  3. ONLINE MISC: CarAdvice (could include Domain and other JV)
  4. FAIRFAX: unchanged as a subsidiary of NEC
  5. NZ acquisitions
  6. RADIO: 54.4% stake in Macquarie Radio Network

Billionaires love it.

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Of course Bruce loves it, it won’t be long before WIN has Nine programing back on it.

Looking at details I would think the “satellite” brands will be brought into the major brands, that Finder and Car Advice won’t be around much longer and will be under the exitising Fairfax titles Drive and Smarter Living/Good Guide.

In fact it has already started with so called synergies between Nine and Fairfax.

Finder might be a better fit for Domain.

Finder is also a tech hub and info site so probably fits better with Smart Living/Good Guide.

Would not surprise me to see Nine (once they take control) dump MMM/MSR in return for SCA giving them regional TV (current SCB09 affiliates), I doubt Nine want to return to WIN any time soon, so by taking control of regional they will avoid WIN in most regions and only have to deal with WIN in some regions.

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You’d think purchasing the currently SCA-owned, Nine-affiliated stations in the aggregated regional markets of Queensland, Southern NSW/ACT and Victoria would be a medium-long term aim for the network?

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To be able to control your own identity, they would take the opportunity to do so over owning several low rating and vastly irrelevant FM/AM radio stations.

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Do you mean sell/swap 2GB, 2UE etc with SC TV assets?

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DAM it, confussed today, thay should be sell MSR and 2GB to SCA, for some reason I seem to be confussing MMM as being owned by Nine … Of course they are SCA.

So yeah get rid of the AM stations and in reeturn get a bunch of regional stations

I highly doubt that with all the trouble they went through with WIN in the last years of their contract, and all the effort they’ve gone to with regional news for SCA, they would return to WIN.

I think the real reason Bruce loves it is now he has his finger in a bigger pie.

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SCA already own the maximum 2 radio stations in the capital city markets.

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Interesting story on Radioinfo:

Rupert Murdoch’s News Corp is being tipped to disrupt the planned merger of Fairfax Media and Nine Entertainment

And Murdoch wouldn’t be the only critic of the merger with Fairfax shareholder, Melbourne Billionaire, Alex Waislitsz, telling those at an event hosted by the Financial Review on Tuesday, that Nine’s bid was too low.

Read more at: https://www.radioinfo.com.au/news/murdoch-moving-disrupt-fairfaxnine-merger

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The Australian reports today that Nine is believed to have made overtures in recent days to John Singleton to buy his minority stake in Macquarie Media, giving Nine outright ownership.

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That is positive news. And Russell Tate can concentrate on selling KFC.