Nine also unveiled a slightly updated corporate branding at Tropfest aswell
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MAFS ratings are up YoY from an already incredible base., already cracking the 2m mark less than a month in. The Block finale was the highest rating non-sports program of 2025. People are well and truly not over it, in fact - they are two of the only non-sport properties that are bringing the masses in each year. Absurd to say otherwise.
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The pitch to advertisers is currently Total TV, actually. And Sunday reached 3.54m overnight which should equate to about 5m in consolidated 7.
That’s how they can claim advertising revenue could hit $4B in 2026.
Expect more consolidation. Optus Sport acquisition has boosted Stan’s subscriber numbers, Binge would boost them even more.
Well I am. People are stupid. 
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Binge would only be a worthwhile acquisition for Nine if it were part of a broader sale of the entire Foxtel Group. The full group would offer far more strategic value to both Stan and the wider Nine business than acquiring a single streaming content catalogue on its own, in my opinion. However, any such deal would be wishful thinking now.
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It’s cheap, good for Instagram and gets people talking.
That’s why Nine loves MAFS
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Interesting in the past year 10 and seven have bought out their regional affiliates and nine has sold off theirs. They probably don’t want the worthless assets on their books and now the other two own their affiliates, they’re guaranteed the set revenue from WIN without all the other costs.
Nine is on the ASX, Seven is too but it’s bunched in with SGH (who owns Boral, and a whole bunch of other companies).
So for Nine, anything adverse directly impacts their shares
Seven are no longer part of SGH. SWM are now SCM.
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WIN Corp own a lot of property assets and they’ve been selling off some of them in recent years, particularly here in the Illawarra. They sold a huge block right in the centre of Wollongong for $70 million just a couple of years ago.
That’s not too say they’re only using that money to pay for their NBN, Nine Darwin etc. acquisitions, but it wouldn’t surprise me if Ol’ Bruce is using at least some of it to expand mappy’s reach. 
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My long term conspiracy is WIN will end up taking over the metro licenses and Nine will sell programming to WIN, similar to the networks in the United States. Nine’s focus is everywhere but television now.
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That would certainly be an interesting opposite to the current paths of Seven and 10.
But the U.S. networks do typically own the core stations, with affiliates elsewhere in the country. So, more similar to Nine and WIN’s current arrangement than your idea.
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I do wonder, however, whether the continued silence regarding both NBN and NTD’s future news direction under WIN suggests that something more significant may be planned in relation to the production and expansion of WIN’s increased bulletin output — like a Nine News Tasmania 2.0 style plan.
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With what money? The money is long gone to restore local news bulletins. And an increasing amount of people are not watching the networks via terrestrial anymore, which makes these purchases by a ‘willing’ affiliate even more baffling. The only thing I can think of is banking of future taxation loss’s? The future is in streaming, and Nine knows it.
Given WIN doesn’t take control of NBN until after 30 June (assuming all approvals are granted), I’m not expecting any announcements re news/other changes until sometime in the 2nd half of this year (at least).
And I imagine any announcement re Darwin will be on a similar timeframe.
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Fair point. However, if WIN retains the “Nine” branding across NTD and NBN — as their current arrangement already permits outside of news — would it really be unreasonable to suggest that WIN might attempt to persuade NEC to extend the existing agreement to also cover the use of the “Nine News” brand and graphics across all WIN-produced news bulletins?
I don’t think WIN would want this in any case.. I imagine they’ll look to keep their local news branded as WIN News, and I think that’s what Nine would want too.
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Not that either one is known for quality reporting. They just want to know who’s rank smell it belongs to.