Whilst seven nine and ten have all reported losses in the hundreds of millions of dollars - southern cross just reported a profit of $50m - and that is broadcasting to a population base half that of seven nine and ten
The trick to profits is simple in TV.
Be southern Cross and don’t do anything! Don’t produce tv. Don’t produce news. Don’t create promos. Don’t do your own marketing. Don’t run a website. Don’t run social media. Don’t invest in local programming. Don’t do local branding or IDs. Just have your parent network do it all - and you too will Be the most profitable TV station owner in Australia! Just like southern Cross!
Don’t feel too sorry for the “regional” networks