Nine Entertainment Co

The Australian’s Nick Tabakoff is reporting Eddie McGuire has signed a new deal with Nine that will see him continue to host Hot Seat, Footy Classifieds and host and produce other shows for the network and streaming service Stan through his production company. The deal allows him to pursue hosting gigs on rival networks with McGuire about to sign a two year deal with Ten to host the Melbourne Cup Carnival.

Surprised Nine is persisting with Hot Seat given it is responsible for dragging down the Melbourne news bulletin. Would’ve thought they’d have something in the works to replace it by now.


His hosting contract is separate from the shows processes though. I’m sure his contract has clauses for shows.


Seems like they haven’t quite reached the tipping point on replacing it. But I’m sure Eddie would host any replacement 5:30 show.


He’s been doing well in Sydney though.

Nice one :stuck_out_tongue_winking_eye: And tend to agree.


Nine appoints Liana Dubois to newly created role of Chief Marketing Officer


Nine has today announced Liana Dubois has been promoted to the newly-created role of Chief Marketing Officer.

Dubois will be responsible for Nine’s total marketing and brand strategy to further accelerate audience and revenue growth across its diverse suite of assets (including television, radio, publishing, digital).

Dubois brings more than 25 years’ experience across the Australian media landscape to the role of CMO. She joined Nine in 2013 as Director of Sales – Sydney, and has most recently held the role of Director of Powered, Nine’s full-service creative team which crafts content for advertisers across its print, digital, social and TV assets. Prior to joining Nine, Dubois held strategy, sponsorship and sales roles at Network 10, and marketing and promotions at Southern Cross Austereo.

Of Dubois’ appointment, CEO, Mike Sneesby said, “Liana is an exceptional media executive who has been pivotal in Nine’s evolution to the media company it is today. She is widely respected by her clients, industry peers and colleagues alike, and I couldn’t think of anyone more qualified to lead Nine’s marketing strategy and further accelerate our digital growth”.

Liana Dubois said, “I’m thrilled to be taking on the role of Chief Marketing Officer, to further accelerate our business growth and revolutionise our role in the hearts and minds of consumers”.

“Nine’s strategic transformation has been significant, and I’m looking forward to continuing our digital transformation by leading a gifted team of marketers, influencing the cultural significance of Australia’s Media Company”.

Liana Dubois will commence as Nine’s Chief Marketing Officer on 11 July. She will report to CEO, Mike Sneesby.

On 4 February 2022 Nine issued an advice that personal information relating to current and former employees of Nine Radio was exposed in a cyber attack against Nine’s external payroll software provider, Frontier Software Pty Ltd (Frontier). The February advice is available here.

Frontier has recently advised Nine that, following a manual review of the files that were accessed in the cyber attack, it has become aware that additional personal information of current and former employees of Nine was exposed in the cyber attack.

I recall a number of companies were caught up in this one (possibly including some or all of the South Australian Government)


Hopefully they still also stream the event this year. Has been good to be able to watch


Matthew Stanton, a former Bauer Media chief executive, will join the media company as chief strategy officer in the coming months. He is the first person to be appointed to a strategic position at Nine since the departure of Alexi Baker in 2020.

reading this again it talks about ‘reintroducing nine’ I wondering if there is going to be a branding refresh?

Long over due

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I wouldn’t be too hopefully sadly. It’s an event for advertisers. They don’t give a crap about the look of a billboard or a promo.

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Nine Entertainment Co. (ASX: NEC, Nine) has released its results for the 12 months to June 2022. For the period, Nine reported Revenue of $2.7b and a Net Profit After Tax of $315m, which included a post-tax Specific Item expense of $58m.

Group EBITDA, before Specific items, of $701m equated to growth of 24%, ahead of first half growth of 15%, and slightly ahead of the `more than 22%’ guidance given in February. Profit After Tax and Minorities, before Specific Items was $349m, up 33% on the previous corresponding period.

Key takeaways include:
● Nine’s content and programming strategy delivers audience strength across all key platforms
● Market-leading revenue share in both linear and BVOD (notwithstanding two Olympics, and an Ashes series on another network), underpinning Total Television EBITDA growth of 19%
● 22% revenue growth at Stan driven by a 9% increase in ARPU, and growth in active Stan subscribers (currently more than 2.5m), and strong growth in Stan Sport subscribers
● 53% ($62m) reported growth in Publishing EBITDA, with underlying EBITDA growth of around 23% (ex the net impact of the digital platform deals on FY21 and FY22)
● 38% growth in Domain’s (ongoing) EBITDA, leveraging the stronger property market and reflecting the Group’s evolving marketplaces strategy
● Strong growth in Digital EBITDA (+43%) to more than 50% of Group total, as Nine’s strategy and focus continues to play out
● 33% increase in full year dividend (on pcp) to 7.0 cents per share
● Announcement of intention to buy-back up to 10% of issued capital on market

Peter Costello, Chairman of Nine Entertainment Co. said: “2022 has been a record year for Nine, on many levels. From a profit perspective, we have reported the highest ever Group EBITDA as well as Total TV and Publishing EBITDA and margin. At the same time, our ambition to accelerate profitable growth from our digital businesses is being realised, with more than 50% of EBITDA now attributed to our digital expansion, tracking ahead of the long-term targets we have previously communicated.


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Strip ad at Mediaweek website on Nine’s upfront next Wednesday afternoon:


Upfronts starts tomorrow aye?

Chances of :rotating_light: in 2023? :pleading_face::point_right::point_left: