What a horrid title “Bad Mothers”… is that really the best they could come up with ?
Not really an original idea, we’ve seen Good Girls, Desperate Housewives, Big Little Lies even Black Widows on SBS. I hope they execute it a lot better than it sounds.
I wonder if Nine even do screen tests to check on chemistry.
I am all for Female skewed drama, and would love this to succeed.
Why does the Honey logo look so much out of place here?
Possibly because the pole covers the 9 dots, but also because they used the variation with the circle backdrop which doesn’t align with the other logos.
For consistency they should probably use this for all marketing and promotions.
Plus sticking the word “Honey” inside a giant ball makes it 10. 
Nine is starting online surveys with 9Nation, seemingly copying Seven’s Open Mic.
9allofthethings.
?
And they have three of the most polarising people on Nine front and centre on the advertisement.
For a second there I thought they were bringing back Mick Molloy’s old Nine show.
For anyone interested:
Nine has hired Jonathan Fox in the newly created role of Director of Effectiveness, with a brief to prove the return on an advertiser’s investment when partnering with Nine and 9Powered.
Fox was most recently Head of Effectiveness at Ebiquity where he played a key role in the marketing and media consultancy’s landmark Payback Australia Study, which comprehensively examined the effectiveness of different media channels and unequivocally proved the power of television and premium online video for advertisers.
“We are tremendously excited about Jonathan’s appointment and we can’t wait for him to join Nine,” said Michael Stephenson, Nine’s Chief Sales Officer. “We are focused on developing big creative ideas and using our unique assets to create marketing platforms for brands.
“We now want to prove that the ideas we create deliver real returns for our partners and that you get a better return on your advertising dollar when you invest with Nine.
“We will work even more closely with our partners and use a range of econometric and attribution-based modelling tools to demonstrate the impact that their media is having in delivering real business outcomes. It’s another example of how Nine is innovating to meet the needs of our ever-changing market.”
Fox has been at Ebiquity for the past three and half years and prior to that he was an econometrician in the UK with marketing effectiveness agency Holmes & Cook.
“I’m immensely excited to be joining 9Powered and working with a team which has built a reputation for delivering powerful bespoke solutions to marketers,” said Fox. “There is a real opportunity for Nine to help marketers more clearly demonstrate the impact their media is having, in terms of return on investment.”
Fox will work within the 9Powered team and begin on October 29.
Nine announced at today’s upfronts that it would launch a new advertising platform for small and medium businesses next year.
I look forward to Nine announcing a ‘Director of Efficiency’ once/if the Fairfax merger is completed!
Two odd reminiscences of former Nine owner Kerry Packer in the past couple of weeks. Old friend Phillip Adams claims that elephant hunter Packer was morphed into an elephant conservationist by Adams and that Packer then wanted to import 24 of Idi Amin’s elephants into western Australia. Once here the elephants would be let free in the Kimberley to breed and flourish. Adams says he talked Packer out of the idea.
The other story is Mike Carlton’s claim that when he was watching the cricket on Channel 9 one weekend with Packer at the mogul’s Palm Beach holiday house, that Packer would pick up the phone and give directions as to bowling changes and field placements.
The elephant story sounds plausible, the cricket story really doesn’t and that story has already had its legitimately questioned.
