Ten should really flip it over to MPEG-2. They’ve cut their potential audience - at the very least somewhat, and I believe possibly up to half - by being MPEG-4 only.
Still, “backfired”? Unless it’s exclusively dragging share away from their other channels, doing badly isn’t backfiring. 9Rush isn’t doing great, but it didn’t “backfire” on Nine.
convince win to make it available to regional areas
there. problem solved
i knew this was gonna happen, and i was right
Zero impact. Regional ratings have no impact on metro share.
10 is lost with this channel
I reckon daytime isn’t too bad. Although the shows they have in primetime are too niche and most of it is old stuff that people could already access long ago.
They need some new content plus shows which are broad-skewing, like overseas reality shows and comedies.
More South Park is a good start.
I don’t think 10 have the available spectrum required to boost it to mpeg-2. Hence why 10-HD is also in mpeg-4.
Seven and Nine have far more bandwidth to play with.
How do you come to this conclusion?
7 and 9 have two HD channels along with 3 multichannels…
I’m trying to find the source, but I can’t find it. I’m also happy to be wrong/corrected.
I just remember reading somewhere that 10’s broadcast facilitates didn’t have the room to broadcast mpeg-2 HD… and that in order to make their multichannels work over the years they’ve further compressed all their other channels to make room.
10’s SD channel quality is terrible compared to what it used to be.
Ten could flip Shake over to MPEG-2 at the exact bit-rate they use currently. Might look a bit worse - but getting it to more TV sets is more important than slight quality differences on an SD feed.
And I don’t think Ten have done the Aspect Ratio Bandwidth Saver™ trick yet.
And go from 0.4% share to 0.5%. A total waste of time. And going 19 years backwards with technology.
Getting onto Foxtel would be a help.
Foxtel wouldn’t really add to the ratings though, would it?
As a rule, people with Foxtel only watch the channels available on the platform. If they can’t see an EPG for 10 Shake and can’t record the shows they won’t bother to switch inputs to watch a minor multichannel assuming they even have an antenna.
Would boost the potential audience by one third.
If it didn’t the networks wouldn’t pay to be on it.
Or a 25% improvement - that seems worth it to me. There’s simply no benefit to using MPEG-4 SD in their case- they are running at a bit rate high enough that the quality would be fine in MPEG-2, and they would gain a non-zero, and I would expect sizable potential audience.
I certainly think it played a part in the poor ratings of 7flix at launch, and SBS Food in MPEG-2 often outrated 7 Food Network when it existed as an MPEG-4 only channel. It’s hard to know for sure what the amount of MPEG-2 only sets are, but Ten have nothing to lose and potential share gains from making a change.
It wouldn’t be a miracle - but it removes one obstacle to audience reach.
The Cleveland Show has never rated well in Australia, no idea how 10 thought it would work here…
I don’t think it rated well in the US either. That’s probably why it never lasted.
It’s only a guess. Off a ridiculously low base too so it would barely matter. And despite your love for MPEG2, it’s the content that matters not the technology.
Any comparison with 7flix is irrelevant as they did a major relaunch of the channel with very different programming when they switched to MPEG2. It was also many years ago when the number of TVs without MPEG4 was larger. This has all been discussed before.