Blackbox can reveal 10 is launching a third multichannel “MTV Australia”
The move would see shows like T een Mom/Teen Mom Australia, Catfish, The Hills and Geordie Shore land on the free-to-air channel and lift 10’s multichannel and daily ratings share offering significantly
Importantly it would reconnect the third-placed network with an all-important younger market they’ve struggled to attract in recent years.
What would this mean for Foxtel and Fetch, if anything? If the same product (albeit with more ads?) is available on FTA then I would imagine it wouldn’t be as much of a value proposition for either service, with people able to get the channel elsewhere for free.
Great news , sorry if this sounds dumb but isn’t this just what Ch 11 was like before it turned into Peach ? More youth skewed? So what will they do with Peach then? Peach is a bit all over the place, is it female skewed?
Funny this story appears today, was just thinking last night how Ten needed another channel.
I wonder the same with 2 food channels on free to air and a lifestyle channel 9 Life, who would pay for Foxtel to get Lifestyle/Food anymore.
I have to say that I’m not particularly thrilled about this news since it’ll likely kill off any chances of a 2nd HD channel from Network Ten because let’s be realistic here - they’re not likely to axe TVSN or 15 Spree TV anytime soon!
If Ten are allowed to do this, surely it’d make sense for The Loop to be moved from 10 Peach to any new MTV Australia channel?