Told you it was going to happen. People want what the city folk have. Any sort of reasoning based on economics will not get through to these people. Unless you go onto Facebook, try and inevitably fail to explain it to these people.
It’s crap like this that makes me think aggregation wasn’t a complete success. Country viewers are supposed to get the same choices as their city cousins. And it’s not entirely happening.
Equalisation was going to happen regardless of who was getting into power, but the laws needed to be drawn up a hell of a lot better. WIN and 10 should actually be sort of ashamed of themselves - they should be actually serving the communities they’re licensed to serve a lot better. Even if that means carrying one extra fucking channel, come hell or high technical water.
This is one of the many reasons every single commercial TV broadcaster should be told to fuck off the spectrum now, either voluntarily, by administration, by government decree by a government with a brain and some balls, or by a nuclear weapon detonated at the various headquarters.
And to everyone who says, it’s not economical for WIN to carry it, I don’t fucking care. Bruce should have sold out, died, or combination of the two a long fucking time ago, and let someone with some brains run the joint.
None of your reasoning holds any weight. If people want all that a big city wants then they should live in a big city
No one foresaw streaming of a suite of 20 FTA channels 25 years ago when aggregation was implemented. Nor would it have mattered. The world over in almost every industry particularly media - small markets do not receive as many offerings as larger markets. That’s not rocket science. If the revenue is not there to support it, end of story.
WIN and 10 should be ashamed of themselves? That’s a nuts theory. Should for profit companies be in the business of subsidized tv channels to small cities that run at a loss? Almost all Australians have access to 15 FTA Channels including abc kids and abc me. Plus iview. Shake is / will be on 10play. They have Disney. Amazon, binge, Netflix all avail for $10 a month. Bigger markets get what 3 extra Channels, rush, Shake, and flix. Because they can support Them
Anyone with brains would not run shake into markets that can’t make it profitable.
Whilst regional QLD Probably Doesn’t have the ad revenue ro support a 4th Seven Channel (flix) the cost savings of seven owning the network (flix) and the local station would make it viable i guess. Seven keeps 100% of the revenue for programming it already is paying for
Where as win would have to pay half the revenue of shake to 10 - making it not viable
I note that the Brisbane version of 10 Shake has local advertising.
It seems to be full of adverts for kids unsurprisingly but from big company like Big W and Nintendo.
But also a few directed at the parents - with a few out of the box adverts fro Lawyers etc.
If regional viewers make enough noise and the demographic ratings are sufficient perhaps WIN will consider making the channel available.
ATM their third muiltichannel is SNOW. It delivers an acceptable total people share but that is mostly in the older age groups. WIN Bold can have 5 times the audience in 25-54 while WIN Peach up to 10 times the 16-39 audience. So it must be a hard sell for their advertising department. Perhaps they make their money in other ways carrying the channel. So there is potential for a younger skewing channel but only if there is enough advertising spending happens, which by the sound of regional TV, there isn’t (atm).
I note that few regional viewers are crying out for 9 Rush.
7Flix is also now a national feed as far as advertising goes - obviously couldn’t sell enough local adverts.
Its a bit hard for the vast majority of people to understand the situation when neither the metros or regionals actually talk about why. From the outside it appears that the regional stations are simply dragging the chain or have run out of fucks to give - it doesn’t help when a raft of content moves to what becomes a non-existent channel and from what I’ve heard, a number of 10 Shake promos have been (mistakenly) broadcast as well.
That said, the reality is that most people wont care about the economics of launching a new channel and it doesn’t help that any remaining goodwill towards regional media is fading quickly. Many living regionally are sick of being treated as what they consider to be second class citizens
WIN is between a rock and a hard place - the ad market is shrinking rapidly and the programming that 10 are broadcasting is lucky to excite a handful of people.
There was a little bit at launch, but it inevitably dies out - the same happened with 7flix. It tends to last a little longer when there is a shift of content to the new service.
Regional, yes? Definitely not metro. Saw local Melbourne ads on 7flix the other day and same when I checked the Adelaide feed.
It’s also up in the key demos this year and is now one of the top consistent multi-channels in the key demos, particularly 16-39s. Seven highlighted it as a success story in their recent TVT multi-channel interview.
I was about to say the same thing. I can’t say I particularly miss 9 Rush in the regions, and I’m not heartbroken about not receiving 10 Shake on the first day of transmission (much as I like to joke about not receiving 10 Shake until some time next century).
Don’t forget, it took Prime7 years to make 7flix and a HD service available. I think it’s simply a combination of the regionals’ precarious financial positions in the current economy, reluctance to make widespread changes to channel lineups, and a lack of potential advertisers for the new channels.
That’s a pretty poor attitude, I’m sorry.
We need people to live in rural areas, and they should have all the support/resources any big city has.
This is a valid point though and I think that it highlights how out of touch broadcast media has become. People are used to having access to anything they want over internet/streaming, and having a new channel come along and be inaccessible is unheard of. Regardless of who’s responsible for getting it to them, WIN or 10, they need to do better.
The FTA models are old and struggling to keep up with modern times, and they wonder why ratings are so poor.
Again the issue is money though, if it isn’t sustainable then we can’t expect WIN to do it, it’s a business. The whole retrans system needs a rethink in Australia, or the networks need to be urged to merge.
Saw a PRG during Totally Wild about an hour ago, it’s weird how 10 use green for the “C” [children’s] classification bug, I suppose though it is commensurate to “G” (same for “P” [preeschoolers]).
When the ACB overhauled the classification system in 2005 and introduced colour coding, ACMA soon followed for Free TV.
Seven and Nine adpoted a generic pink for “P”, yellow/orange for “C” and purple for “AV15+”, while 10 (as aforementioned) just used the same colour as “G” for “P” and “C” and used red (like “MA15+”) for the commensurate “AV15+” - although did eventually adopt the purple. Not sure if they ever ended up using the pink or yellow/orange.
At the very least, I’d probably argue that WIN could (and probably should) come to some sort of agreement with Ten which allows them to broadcast at least some 10 Shake programming on the now rerun-heavy 10 Peach.
Yeah and you’d have no local news if Bruce “sold out” (pre-NRN markets). He’s the only reason they have run so many bulletins in the past twenty years for their viewers. They use any profit made elsewhere in the business to pay for the bulletins.
