I had the opportunity to have a browse through the Sunday Herald Sun today while visiting a relative. When people say that it has become nothing more than a Liberal Party newsletter, they weren’t exaggerating. Giant front page headline and then two full pages (6, 7) around the Kimberley Kitching episode, bashing Labor.
The SA election win by Labor was tucked away in the bottom third of page 4 where nobody would find it.
Then there was a double page (page 24, 25) photo spread of Greg Hunt about his imminent retirement. This was more Women’s Weekly than the Women’s Weekly.
A full page then (62) of editorial again bashing Labor and talking up the Coalition government’s “achievements”, while significantly avoiding the federal government’s failings that have actually mattered to everyday people (disaster relief, vaccines, aged care, covid quarantine, climate change).
Peta Credlin’s column on the opposite page seemed remarkably apolitical while taking issue with the federal and (NSW) state government public servants around such things as the recent “Women’s Network” logo debacle. Something I was not altogether expecting.
Then Terry McCrann’s write up “Frydenberg’s budget could be enough victory in an ‘unwinnable’ election” (64, 65)
Then, not specifically political content, but full pages (2, 16, 17, 18, 19, 26, 27, 28, 29, 34, 35, 97) of adverts for Harvey Norman and/or Domayne. Clearly putting his excessive JobKeeper payments to good use.
The Sun (as it was) and even the Herald Sun in its earlier years was always tabloid and specialised in shouty headlines to invoke extreme reaction, but the way it has declined in the last decade or so is sad to see. A paper that once spoke for Melbourne has now become so divisive and one-eyed it’s hard to take seriously.