This time last week, News Breakfast had a celeb interview at 7.20 and ended up with this result:
Today, they did an exercise segment at the same time. It’s fine to have some lighter content, but 7am is the peak audience who are usually looking for newsy content at that time of the morning. I think there was a correlation last week and I suspect that they will have a similar poor result for today. It’s best to leave the fluff to after 8… especially on News Breakfast.