Newcastle - Survey 2, 2023

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Is this the closest Hit106.9 & NewFM (under current ownership) have ever been?

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Triple M remains on top with 22.4% (+0.4), followed by Hit 106.9 with 13.9% (-1.9), New FM with 10% (+1.1), JJJ with 9.7% (+0.1), ABC Newcastle with 9.3% (+1.5) and 2HD with 6.1% (-1.2).

In the demos, Hit is #1 in the under-40s, Triple M dominates in the 40-64s and ABC Newcastle wins in the 65+.
In breakfast, Triple M’s Tanya & Steve dominates with 24.4% (+3.5), followed by Hit’s Nick, Jess & Ducko with 13.2% (-4.3) and ABC Newcastle’s Jenny Marchant & Dan Cox with 12.1% (+1.3). In drive, Triple M’s Rush Hour dominates with 24.2% (+1.2), followed by Hit’s Carrie & Tommy with 16.5% (-2.0), JJJ’s Hobba & Hing with 12.2% (+0.8) and New FM’s Joel Gosper with 11.5% (-0.1).

The “Other Stations” ratings is at 24.6%, up 0.1 from the previous survey.

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Surprised to see an increase for NEW FM … 3rd overall for the first time in a long long time I think.

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Actually, no. The closest they’ve been to each other in recent years was in Survey 1 of 2020, when Hit scored 12.5%, whilst New scored 10.6%. Going back a bit further to Survey 2 of 2014, NX (as it was known back then) scored 9.7%, whilst New scored 9.3%.

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Was 2014 in the Steve & Kim final years?

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record breaking results for the House of M’s today, I’m sure the bosses will have more to say in their PR later on

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No, they finished up in 2012. Steve moved across to KO in 2013, first doing drive before moving into breakfast with Tanya the following year, replacing David Collins (RIP).

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Three hours after its release and still nothing on Radio Today

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Maybe they’re still waiting for the SCA Media Release as per usual?

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They could virtually ‘copy and paste’ any SCA Media Release from the last 5 years or so, as it’s been Triple M # 1 and Hit #2 for quite some time now.

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Largest share for any station in the market since a 23.2 for NX in S3/2009.

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