KOFM (Triple M from 9th November) retains its #1 position at 14%, despite going down 2.8% from last survey, whilst Hit remains at #2 at 12.7%, despite going down 3.4% from last survey. JJJ was 3rd at 10.9%, followed by 1233 ABC at 10.6%, New FM at 10.1% (up 0.7%) & 2HD at 8.7%.
The Other Stations share is at 25.7%, up 3.8% from last survey.
Looking at the ratings in more detail, in the 40-54s, KO went down 4.2% to 23.2%, but is still comfortably ahead of 2nd-placed New FM, who went up 1.3% to 15.9%. In the 25-39s, JJJ is #1 with 22.4%, beating Hit, who scored 21.1%, down 6.3% from the previous survey. In the same demo, New FM outrated KO by 0.6%, whereas the latter outrated the former by 5.1% in the previous survey. In the 55-64s, the “Other Stations” account for 30.8% of its listeners, whilst in the 65+, it accounted for 42% of its listeners.
In breakfast, KO’s Steve & Tanya are #1 with a 16.8% share, followed by ABC 1233’s Garth Russell with 14.9% and Hit’s Nick, Jess & Simon with 11.5%. In drive, Hughesy & Kate on Hit is #1 with 17.5%, followed by JJJ’s Veronica & Lewis at 14.8%, Kennedy Molloy on KO with 13.4% (down 5% from last survey) and Kate, Tim & Marty on New FM with 10%.
In the drive slot, the “Other Stations” scored a share of 23.6%, up 5.5% from the previous survey, which meant those listeners are looking for a ‘more music’ option in that time of day by tuning to 2NUR, Star 104.5 from the Central Coast, 2NM from Muswellbrook or the smaller community radio stations in the region.
Does KO take that 80’s, 90’s to Now music log from the Gold Coast?
Sometimes yes, but most of the time, they take its own “80s, 90s & Now” log.
@TV-Expert the other station figure shows the lack of satisfaction with surveyed stations.
The under resourcing of KO/NX has embarrassed SCA again.
At their current trend, they’ll be lucky to hold onto 25% share combined. They were once hovering around 40%.
The great results of the ABC stations shows a turn off from the poor content offered by the commercials of all ages.
John Laws again ‘at or near the top’ with a good result for 2HD, however the station is trending down across all shifts as its audience looks for options within the ABC suite.
Commercial radio in Newcastle is a moribund option with declining shares all their own doing. Would not recommend advertising with them.
I agree. We’re so terribly embarrassed by being number 1 and number 2 again. I should throw the towel in now. Mike