Looking at the ratings in more detail, in the 40-54s, KO went down 4.2% to 23.2%, but is still comfortably ahead of 2nd-placed New FM, who went up 1.3% to 15.9%. In the 25-39s, JJJ is #1 with 22.4%, beating Hit, who scored 21.1%, down 6.3% from the previous survey. In the same demo, New FM outrated KO by 0.6%, whereas the latter outrated the former by 5.1% in the previous survey. In the 55-64s, the “Other Stations” account for 30.8% of its listeners, whilst in the 65+, it accounted for 42% of its listeners.
In breakfast, KO’s Steve & Tanya are #1 with a 16.8% share, followed by ABC 1233’s Garth Russell with 14.9% and Hit’s Nick, Jess & Simon with 11.5%. In drive, Hughesy & Kate on Hit is #1 with 17.5%, followed by JJJ’s Veronica & Lewis at 14.8%, Kennedy Molloy on KO with 13.4% (down 5% from last survey) and Kate, Tim & Marty on New FM with 10%.
In the drive slot, the “Other Stations” scored a share of 23.6%, up 5.5% from the previous survey, which meant those listeners are looking for a ‘more music’ option in that time of day by tuning to 2NUR, Star 104.5 from the Central Coast, 2NM from Muswellbrook or the smaller community radio stations in the region.