Triple M remains on top with 17.1%, down 0.3% from last survey. This was followed by sister station Hit 106.9 with 13.9% (-2.0), JJJ with 11.7% (+0.5), ABC Newcastle with 9.2% (+1.2), 2HD with 8.1% (+1.1) & New FM with 7.8% (-0.7).
In the demos, JJJ wins the 18-39s, whilst Triple M tops the 40-64s & 2HD wins the 65+.
In breakfast, Triple M’s Tanya & Steve wins the slot with 19.5%, followed by Hit’s Nick, Jess & Ducko with 13.4%, ABC Newcastle’s Jenny Marchant & Dan Cox with 11.4%, and JJJ’s Bryce & Ebony with 9.4%. New FM’s The Novos could only manage 5.7%, only 0.5% ahead of RN’s Patricia Karvelas!
In drive, Triple M’s Rush Hour was #1 with 17.7%, followed by Hit’s Carrie & Tommy with 16.3%, and JJJ’s Hobba & Hing with 15.3%.
The “Other Stations” ratings is at 24.7%, down from 25.9% in the previous survey.
Some really weird numbers in the 18-24’s so not sure on the accuracy of those & that puts in doubt (in my mind) all of the others.
2HD at 4 when previous was *, Triple M is down 11.4 (what have they done to lose that big?), NEW FM is up 10.1 (again what have they done to gain that much?), Hit’s down 7, Triple J hasn’t really gained or lost anything at up 0.5, Radio National or RN has picked up 0.3 from *, & the real strange one, Classic FM has picked up 1.3 from *.
A big chunk of the “Other Stations” would be for 2NUR FM, there may be some for 2NM & Power FM in the upper licence area & Maitland, but I do know quite a few people around Lake Macquarie listen to CoastFM Gosford, (they often ring in for competitions).
It’s the evenings that makes me laugh. New down 6 but Radio National up 5.3.
Interesting to see New up in the 18-24 but down in their key demos. I’ve noticed a (much needed and good) change to their music in recent weeks which signals they could be trying to skew a little younger?
The fact New is down during the week but up on weekends (slightly) signals to me that the weekday talent aren’t cutting through?
Hit brekkie is steady - they’ve got a great product there! And of course, Triple M still reigning supreme. I feel the MMMs brekkie will be like this until at least one of them leave. I can’t see that changing, no matter how hard the other stations try.
JJJs doing really well in Newcastle too!
7.1 for New FM is its poorest showing since S3/2010
Why doesn’t New try something different? They need to do something to break the SCA duopoly. Why don’t they try a Smooth or (new) 2day format? That’s the gap in Newcastle. They need to position themselves between Triple M and Hit.
Triple Ms music has been terrific. There’s no competition with steve and tanya they are superb.
Its only going to get worse.
New is run by 2 monkeys… they’ll never be able to recover in the ratings after they destroyed there only decent breakfast show last year. Now another change to the show… the pd is very inexperienced & the gm destroyed the station once before and is clearly doing it again…
I’ve heard from past and present employees, that they share this view on the GM and PD. Toxic workplace by the sounds