you’ll see in another thread shortly 
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Another one bites the dust at NEWFM.
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Who?
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Tyler announced that she is departing the breakfast show for an off air role at another radio station (HIT).
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In Newcastle or elsewhere in the SCA network?
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Well that didn’t last long.
I’m assuming she’ll be returning to a producing role?
I wonder if we’ll see the usual ‘climbing of the ranks’ with NOVO’s producer & workday jock Steven Jones moving into the role as co-host?
Or will NewFM look to poach/recruit elsewhere?
… It’s only really weekend announcers Kelly Glover or (ex-NewFM brekkie) Mel Sargeant who they can choose from if they want another female co-host …
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NEWFM won’t poach talent because 1) they don’t want to pay, and 2) it’s my opinion the real talent wouldn’t waste their time on such a dead spot of a station. Nobody with talent has remained. The talent has moved on, and the tales of NEWFM’s poor culture, poor management and poor pay has kept anyone with the ability to be a decent replacement away. Word on the street (and from within their own ranks…) is approach with extreme caution.
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New FM: the Washington Commanders of Australian radio.
Sell the station Caralis. 
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It actually wouldn’t impact the network so much if it was sold.
I’ve said it before, I’d like the stations to all be networked from Sydney.
You could tap into more/better talent as well, and have 2SM as the true hub for SRN.
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Caralis needs to sell the network. Going forward I doubt he would get the money he’d think it’s worth. Newcastle might get some money, Sydney only because it’s a station in Sydney.
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Not at all shocked to hear NEWFM go to air with their morning show ‘THE NOVOS’ with no replacement for their departed. NEWFM management are delusional if they don’t realise they have a major problem on their hands with no one wanting to step in and take the opportunity. I would be embarrassed if I was the one handling this.
Additionally, it’s being branded ‘THE NOVOS with Steven and Krivo’… Steven to join the show later in the morning and krivo to solo host to begin. If that’s their approach going forward, terrible terrible terrible drop of the ball. NEWFM once again proving why they are the joke of radio and why they should never (but do) sling sh*t at HIT like they’re a power player. Next.
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Brilliantly said.
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They better have some female talent in the pipeline because the all bloke format doesn’t sit well with me. They’ve lost Jade, Meg, Tyler and Lizzie all in the last two years, according to the website they’ve got Kelly and Mel Sarge but they’re they’re both weekends only I presume
So no female announcers in key shifts. Do management see a pattern here? Maybe they’re not treating their female staff properly if they’d all rather be elsewhere?
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And don’t forget Sophie’s short stint after being at NXFM/Hit breakfast.
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You know when you have that friend you know is a good person, and someone talks smack so you say ‘no no, that’s not my experience with them.’… interesting that NO ONE jumps to NEWFM’s defence & that is telling.
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It must be frustrating for the staff and the people on the ground. I have no doubt, they’re all in it for the right reasons.
There are some huge problems to address. Was listening on the weekend, the inexperience was painful to listen to. Lots of excessive weather breaks and excessively long talk breaks.
The seguing is non existent and the guy on air kept getting artist names wrong. Do they have a PD?
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OK in the last two years:
Jade Leeder
Lizzie Stokes
Brad Williams
Alex Ryan
Ryan Atkins
Matty Harrison
Brandon Atkins
Jackson Brunner
Meg Alexander
Michael Robertson
Tyler Thompson
They have all left the station. That’s ELEVEN announcers in TWO years. If any other radio station had this high of a turnover rate, they’d be having a good hard look at themselves in the mirror.
Not this lot, though. This says all you need to know about working there.
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I think there’s one common denominator with all of those who have departed NEWFM (and that is an incredibly big number of talent lost). The common denominator is, as mentioned, TALENT. From what I am aware of, most of those listed to have left have gone on to do great things in their lives. The glaring problem is talent retention.
What it seems NEWFM FAILS to realise is that if you want to have dedicated and talented staff (especially your on air) you need incentive for them to stay and champion your station. You need budgets, great tactics and activations, you need to pay your talent what they’re worth, you need to have workplace benefits, and you need to have good culture.
I’ve been told that the PR management do in RE to an unliveable wage is ‘it’s the sacralise you make to be on the radio in such an incredible spot, the beaches, the people, the largest provincial market’…… and if true that’s one of the most ridiculous things I’ve ever heard.
- that might work at a place like HIT, and we are all smart enough to know why
- these days, it’s not about how much you love your job… you’re not buying a house or even your weekly groceries with ‘hi love, I’ll swipe my ‘love my job’ card and hope that payment works’.
Offering low wages and poor work culture is like giving someone an aged cheeseburger that you know will give them food poisoning but you tell them it’s fresh and from a michelin star kitchen.
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I can only receive New fm with tropo here so have not heard them recently. Has the station slipped so much that it sounds like community radio?
I guess if they can’t retain staff, just put it on autopilot with advertising , and take it out of the ratings.
It is so sad to see what has become of a once great radio station that was constantly number #1 in the early to mid 90’s.
They just need to sell the station before the ratings become abysmal.
I am sure Nova Ent or ARN could make it competitive again with the right talent and resources.
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That’s exactly it. People will work for a lower (but still sufficient) wage if the culture is great, and people will stick it out (for a while) with a poor culture if money is great, but if you’re not offering either then there is no appeal to anyone.
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