The Herald’s Media Spy has picked up on it now too (with more info): https://archive.ph/Um5sP
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Gone by Christmas? or is that too generous?
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Quite possibly. I see Stuff has picked it up now too, with an answer to David (and my) queries:
There were no other backers and no other investment money, revenue was coming from advertising, subscriptions and merchandise.
I sense another Reality Check (lol) Radio (lol) situation ahead…
Farrier has posted another update:
Looks like they’re trying really hard to distinguish between “Wayne Wright” and “The Wright Foundation” as to whose doing what.
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Listening to Morning Report this morning they’re trying a few tweaks (placement of show segments, etc). They got rid of the urban weather forecast after the news though - one of my key reasons for listening! 
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Anyone heard a news bulletin during Bree and Clint on ZM in recent weeks? They aren’t using the one from the ZB reader anymore and are doing their own. I am semi convinced they are using AI, doesn’t sound great.
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Dallas Gurney (former director of Newstalk ZB and Today FM) is launching a local radio station in Whananaki, where he now lives with his wife Donna - they own the Whananaki General Store. Local shows to be announced.
Will stream live on iHeartRadio.
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Know the place well many a kiwi summer spent there
The Sound has been wiped from the MediaWorks corporate website and there is messaging playing on air that it’s “under construction” and will return on Mon 11 August.
I suspect a rebrand or rejig of the playlist - or a new station to take its place? Perhaps country?
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Might still be rock-adjacent judging by one of the sounders that just played:
“Think of this as the calm before the riff. The new Sound is coming Monday.”
Interesting , were the announcers still on air today or have they ‘gone dark’ for the week? No Alice Cooper on tonight.
Surely a revamped playlist or brand, they would be mad to ditch the format for country.
Heard that one as well, Tracey and Georgia each had a liner between songs about the change as well, so no talent changes it would seem.
There are two country music stations already: Southern Cross Country Radio and iHeartCountry NZ.
According to the sounding board facebok page there are major changes on the way
A 90’s focused format from what I’ve heard.
Isn’t that Channel X (sorta!)
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From their Facebook
The Sound Check is complete. We asked, and you told us what music you love… Now we’re rebuilding The Sound with you in mind.
The New Sound starts August 11
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Does that also mean a new lineup
If so they only changed 6 months ago??
I’ve got no intel whatsoever but screams survey stunt to me
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Say what? I really like their format at the moment! Is The Sound rating badly that it needs this change? Or this a change simply for the sake of change??