It’s interesting to see the TAB buy the organisation - after it sold the frequencies to SENZ a couple of years back under different owners.
I see there’s a note that nothing operationally will change for 12 months - wouldn’t surprise me to see them run Trackside simulcast after midday once they can. And gut some of the high paid hosts.
GFK Survey 3 - Major Metro Rankings
AUCKLAND
Newstalk ZB 16.0-15.7
Breeze 10.5-10.6
Mai 9.7-8.4
Coast 6.4-6.9
More 6.1-5.9
ZM 4.6-5.4
George 3.9-4.2
Magic 3.2-4.2
Rock 4.2-3.9
The Hits 3.7-3.7
Edge 5.1-3.6 (smallest share since taking over the frequency 20 years ago)
**Channel X debuts with 1.4
CHRISTCHURCH
Newstalk ZB 17.0-15.9
Breeze 9.6-10.4
More 10.8-10.1
Edge 8.9-8.6
Rock 7.7-8.3
ZM 6.4-8.1
Sound 8.2-6.8
Magic 6.7-6.4
The Hits 3.9-5.8 (largest share on frequency since 2008, as Classic Hits)
**George 0.6-2.5 on its new frequency; Anthemz registers for the first time with 1.1
WELLINGTON
Newstalk ZB 15.3-15.7
Breeze 9.9-9.9
Mai 6.0-8.6
Rock 7.2-8.1
Magic 6.2-7.5
The Hits 6.8-7.1
ZM 6.7-6.5
Edge 6.5-5.9
Hauraki 4.1-5.4
The Sound 7.1-5.2
Mark Leishman was going to become part of the Southern Cross Country Radio team but has been removed from the “Meet the team” and “On air schedule” pages as they are updated.
Miranda Easten will join the team early next year.
I’m not sure if the facts are correct at the time of writing though.
Flava being #1 in breakfast and #2 overall in Rotorua is interesting
Radio Dunedin had a 10.6 share a year ago. 4.8 now. Ouch.
Not a good survey for More FM and The Edge.
The Edge has become a giant mess over the last 10 years.
Letting Fletch and Vaughan go to NZME in 2013-14 was the moment they lost their breakfast succession plan and then it all kept unravelling from there.
Now you have breakfast/drive shows which essentially sound the same but also don’t stand out in the marketplace.
ZM was like that for a long time too, but finally figured it out, am sure The Edge will too.
Shared breakfast show with The Breeze these days and community programming for a lot of the rest of the day. Always been an odd mix, but feels like its time may be fading…
Mediaworks’ strategy plan is to let it die away.
It shows the core audience for ZM & The Edge dwindling, having migrated to modern platforms.
The Rock’s pulling in some surprisingly strong numbers in Southland, along with Magic.
The real shocker’s probably with ZB losing a whole rating point in All 10+ (from 11.3 last quarter to only 10.2) dropping behind More FM (10.9 this quarter). As the home base of Marcus Lush, it’s strange to see.
ZB has always kind of had an up and down history in Southland. Seems to go alright for a bit then fades.
Hauraki’s shares in the Dunedin market are interesting 6.9% and 7th overall, Matt and Jerry on 7.0% (7th place) and The Big Show on 10.5% making it 2nd place at drive.
They have managed to execute that plan perfectly over recent years.
Their cume audience has held up across the years though interestingly. It’s just that ZM’s have increased by a lot at the same time.
Being on 89.5 for cars without band expanders helps
And the zb juggernaut rolls on against all others
Channel X vs Today FM’s last survey:
Auckland
Channel X 1.4
Today FM S4 2022 1.3
Wellington
Channel X 0.6
Today FM S4 2022 1.4
Chch
Anthemz 1.1
Today FM S4 2022 0.5
I wonder if it’ll last on the Welly frequency beyond their anniversary considering GFM had double the share while only being on LPFM in the inner city?
Not to mention stations like Mai, More, Hits, George and channel X competing with some of the target demographics along with digital offerings and other platforms. Its probably why the very little of The Edge I have heard feels like its trying to resonate solely with the 13-18 demographic and hence painful to listen to.
Do the results take in those listening on streaming apps?
I’m pretty sure they do. Last one I did a couple years back had “listened online” as an option.
Sell-able demos:
AUCKLAND
Channel X, 18-39: 2.7
25-44: 2.3
25-54: 2.5
Today (S4), 18-39: 0.3
25-44: 0.7
25-54: 1.0
WELLINGTON
Channel X, 18-39: 0.8
25-44: 0.8
25-54: 0.9
Today (S4), 18-39: 0.1
25-44: 0.6
25-54: 0.4
CHRISTCHURCH
Anthemz, 18-39: 0.6
25-44: 1.0
25-54: 2.0
Today (S4), 18-39: 0.5
25-44: 0.5
25-54: 0.3
Gold fm adding more music across the day with 90 minute rockathon
Playing some good gems as a result