MAGIC TALK LAUNCHES NEW WEEKDAY SHOW RURAL TODAY
MediaWorks is strengthening its commitment to the rural sector with the launch of Rural Today, a daily news show airing
weekday mornings between 5.30am-6.00am on Magic Talk. The new show will launch tomorrow morning, Monday, 25th March.
Hosted by agricultural journalist Dominic George, Rural Today will deliver informative and rurally-relevant content in a fast-paced
and exciting half hour show that informs, inspires and educates farmers and the rural community.
Of the show, Dominic says: “I’m absolutely delighted to be joining the great lineup of hosts on Magic Talk to deliver daily rural
news updates. I have a real desire to share the important agri-news of the day and help rural New Zealanders tell their stories
to the whole country. I can’t wait to get started.”
Rural Today will focus both inside and outside the farm gate and will feature rural news, detailed weather reports and sport,
while also covering hot on-farm topics as well as some of the more entertaining hobbies that farmers are involved with away
from work such as hunting, equestrian, shearing and more.
This new daily rural news offering follows the huge success of Magic Talk’s weekend farming show Rural Exchange (“REX”),
hosted by Richard Loe and Hamish McKay, which continues to be the voice of New Zealand farmers with in-depth coverage and
expert discussion around issues affecting the rural community and all aspects of agri-living.
“Listeners have shown demand for more rural news content between Monday and Friday,” says MediaWorks Radio Group
Content Director Leon Wratt. “Farmers need the latest information and Rural Today will fill this news gap alongside great
informative interviews with leading industry experts.”
MediaWorks Head of Rural Nick Fisher says: “MediaWorks has always had a strong rural audience across television, radio and
digital, reaching 96% of farm owners and managers who tune into our brands for rural-specific content as well as for
entertainment. We are leaders in this class and it’s great to now be able to deliver daily rural content to this audience.”
WHAT: Rural Today
WHEN & WHERE: Weekdays 5.30-6.00am | Magic Talk | 24/7 channel on rova | Podcast | newshub.co.nz
WHO: Host Dominic George has been broadcasting to a national and local audience for over a decade and has built up a very
loyal and dedicated following. He has been in the media industry for over 13 years covering everything from politics to sport. As
an agricultural journalist he has broken and covered some of the biggest stories in the industry and has developed a genuine
affinity with the nation’s farmers and the issues they face on a daily basis. He understands the people, the politics and the
culture and what drives their love of the land.
WHAT: Rural Exchange
WHEN & WHERE: Weekend Mornings 6.00-8.00am | Magic Talk | 24/7 channel on rova | Podcast | newshub.co.nz
WHO: Hosted by Hamish McKay & Richard Loe. Newshub Rural Editor Angie Skerrett updates the latest rural news and will
curate feature interviews from across the week. https://www.magic.co.nz/home/shows/talk/rural-exchange.html