Sounds absolutely horrible. You must have missed the fact that when they tried to do that as a night time show it failed spectacularly.
Ahh yes, Kyle & Jackie Oās Night With The Stars. That was a major ratings flop even though it aired on Seven and had The X Factor (which was pretty big back then) as itās lead-in program! And there was also that late night show with Fitzy & Wippa on Ten a couple of years ago.
With the exception of guest/panellist roles, I donāt think too many major Australian radio personalities have had overly successful TV careers in recent years.
Hamish and Andy?
Not doing any type of news breakfast progamming would be a silly idea. A network wont just give upā¦ they have to go for it for the long haul and stick with it. New viewers are watching/switching channels all the time! Its not about conquering the others its about getting more eye balls than if they were broadcasting repeats of family fued etc! News programs were cut at Ten as it was clashing with Murdochs Sky News which he was hoping Ten hahah!!
A breakfast show in the eveningā¦thatās different.
If you canāt get AM/PM right, maybe stick with 24 hour time format?
could call it Late Late Breakfast show hahahaha
So finally the āAll Day Breakfastā can transition to TV?
Back in the early 1980s through to mid 1980s there was a show by the same name. It aired in the UK on Saturday nights
Actually that is a great name for a breakfast tv show! All Day Breakfast. Classic.
Sorry to repeat from the āmock timetableā thread, but can news from 5pm-7:30, and again at 9:30-10:30, really work?
I mean, a breakfast program runs 3 hours, but I believe itās either on in the background being half-watched, or watched for a short burst before being turned off.
I canāt imagine that translates brilliantly into a long 5-7:30pm time slot. Once youāve seen the news once you donāt need to see it againā¦ so CBS would need to give a good reason not to switch.
Iām asking genuinelyā¦ because obviously if a largish group of people are currently watching the 6pm News on 7/9 and then switch to the last half hour of The Projectā¦ then these are precisely the people that would prove me wrong.
If CBS wants a more intelligent viewer then quality news (with obviously good international coverage) can run into more investigative pieces, or thought provoking (crime?) dramas, or documentariesā¦ more than News running into more news.
I think the one thing to remember is you wouldnāt expect the same audience to watch news at 9:30 that watches at 5:00-6:00. People arenāt home at the same time. I think news from those times could work as long as an alternative was scheduled on their multichannels.
And again there arenāt many people home from work at 5pm. Most people finish at 5:30-6:00 and donāt get home until 6:30. So the Project would have a different audience to that at 5:00-6:30.
The CBS execs come from a culture where things like late night news are so ingrained in the psyche - local news, weekend news too. Heavy news programming is a part of life in the US, so itāll be fascinating to see how they view their Australian licence.
By the way, I donāt believe many more staff - and no additional anchors - would be needed to produce 6 and 9:30-11:00 news on Ten around the country.
This is where āThe Morning Projectā would make total sense!
Younger demographic, more relaxed vibe but still delivering the news, just in a unique way.
opens Mediaspy, sees 30 unread posts in this thread
āOh boy,ā Matlock says to himself. āSomething big mustāve happened.ā
reads 30 posts of wild speculation about CBSā plans, Ten News Melbourne being aired in Sydney, and something about a breakfast show in the evening (???)
āKā
Welcome to MediaSpy! Great to have you.
What was the deal with that 90-minute news at five and six that Ten did a few years ago? How did it work?
Yea I remember that, it was on for one night only, had a few reruns then didnāt return. It didnāt seem too bad to begin with, the show looked pretty decent. It doesnāt hurt to think outside of the Box now and then.
I really do look forward to how CBS will re-position Ten from next year going forward, should be interesting what will be changed and hopefully CBS can make Ten competitive once again. Poaching Personalities from another Network is a start!
Poaching en masse isnāt necessarily a great strategy and it is high risk. You end up paying more for talent and it never guarantees that viewers will follow suit.
It also risks getting existing talent offside if theyāre getting overlooked. Then they may take off.
Ten scores good PR with taking on Lisa Wilkinson but itās to be seen how this will translate in ratings terms
Sponsored by Maccaās All Day Breakfast Menu?
Make that 31 thanks to matlock - oops I just made it 32.