but a new logo and a rebrand shows the advertisers (especially) that there is money there - CBS isn’t just hands off and collecting (or distributing) cheques. it shows they are willing to spend money.
I think the public don’t care, and probably 95% of people have no idea who owns 10 (and don’t care). but the rebrand is not for them, as i said above, it’s for the advertisers.
and the pres geeks (no offence).
I hope this site is ready, because today is the day!!!
Expect an announcement regarding studio 10 taking on more of a project style of presentation.
What Twitter # and users should we be following today?
New Ten logo revealed: https://decidertv.com/page/2018/10/31/ten-all-access
First impression is 
REVEALED
It’s almost like what we figured it would be, except 10x better.
That, to me, sounds like The Project is being axed.
Wow. I can see CBS in there. Also some 7. I had an idea it would have a wave kind of thing!!!
And yes, black and white was my premonition!!
Already to me, it looks like more than just a number.
My tip. Studio 10 to early mornings with Kerri-Anne coming to mid mornings.
Dislike button.
Wow, can’t believe Ten uploaded those 10 All Access trailers to their Ten Insider channel 14 hours ago…
Omg their on air presentation is going to look AMAZING if they use the logo with those types of shadows and lighting on them
Bloody beautiful rounded logo with lovely curving.
7 and 9 better step up their game.
I fucking LOVE the new logo. Scuze the french.
On a side note, on the eve of the new 10, key speaker Armando Nunez has received a promotion:
On a “who’s a wanker” note - I think I’m first with the new logo as an avatar 
Cutout reminiscent of Eleven logo
Numeral 10 reminiscent of the numeric 10 they have been using for years.
And yet something that feels retro like they have had it for decades - but very fresh.
Can’t wait to see how it’s used on air and in different iterations.
Wow, was not expecting that! I bloody love it! Not too retro but a throwback to previous logos. It looks so iconic already!
Is it just me or does this 10 kind of look like a film reel? More so when viewed at a smaller size.
Not a criticism… just an observation
Can’t wait to see them with a solid primary blue mappy slapped over the top 
Why did Lexington say no when I said black and white…?? 
